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March 27, 2018 3:37 AM

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Please Sir Martin, ignore Mary Meeker

From www.campaignlive.co.uk - March 14, 2018 3:36 AM

There is a worrying perception gap between what ad industry leaders think works and what actually works, which could explain why advertising effectiveness is tumbling, says Thinkbox's chief executive.

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TV Press Review
Selection of articles worth reading about multiplatform TV and video
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June 2, 10:58 AM

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iSpot Finds Q1 2025 Alcohol Beverage National Linear TV Ad Spend Grows Over 33%

From www.adweek.com - May 29, 9:19 AM

New iSpot report finds Q1 2025 household TV ad impressions for alcohol brands climbed nearly 21% YoY amid economic pressures.

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June 2, 3:41 AM

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Careless or calculated: when does it pay to take a creative risk?

From www.thedrum.com - May 29, 9:29 AM

What counts as a risky idea in adland? It’s not just about being bold for the sake of it. As Kantar’s Jane Ostler points out, the smartest creative risks are rooted in real insight and backed by data, not just bravado.

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June 2, 3:38 AM

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Blame the Americans: Why TV has a perception issue

From uk.themedialeader.com - June 2, 3:38 AM

Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.

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June 2, 3:37 AM

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Why Advertisers Should Focus More on Reaching Satisfied TV Audiences

From videoweek.com - May 29, 7:42 AM

Emmanuel Josserand, Senior Director of Brand, Agency, and Industry Relations at Comcast Advertising.

In the face of competition from user generated content platforms for ad spend, broadcasters frequently point to the power of premium, arguing that the professionally produced, brand-safe content found on TV

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May 26, 4:15 AM

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IAB and MRC Seek to Rein In Attention Measurement "Wild West" with New Guidelines

From videoweek.com - May 12, 7:00 PM

Digital advertising trade group the IAB and measurement accreditation body the MRC have released new attention measurement guidelines for public comment. The guidelines, developed by the IAB Attention Task Force, a group made up of more than 200 members from across the industry, aim to establish a framework for consistent measurement and reporting of various

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May 26, 3:49 AM

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Just 1.5 seconds is enough for ad recall, new attention study reveals

From uk.themedialeader.com - May 26, 3:49 AM

Distinctive brand assets are key when it comes to ad engagement, according to a new study that VCCP Media claims is the “first of its kind” in measuring the effectiveness of media and creative together.

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May 26, 3:53 AM

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WANAMAKER MY DAY - by Evan Shapiro - Media War & Peace

From eshap.substack.com - May 22, 6:08 AM

Which Half Of YOUR Marketing Is Wasted?

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June 2, 3:29 AM

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Has Peter Field (finally) ended the TV debate?

From uk.themedialeader.com - June 2, 3:29 AM

Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time.

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May 27, 3:42 AM

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Smart TVs, Slim Margins And Strategic Resets: What’s Keeping European Streamers Up At Night

From www.tvrev.com - May 20, 5:30 PM

A new study from VODProfessional provides fresh insight into what Europe’s top TV executives are really thinking about at 2AM

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May 26, 4:00 AM

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Sustainable media is effective media | WARC | The Feed

From www.warc.com - May 21, 3:59 AM

When advertisers remove low-quality, high-carbon supply from their media buys, they don’t just lower emissions, they unlock more effective spend and better campaign outcomes.

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May 26, 4:24 AM

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Google Brings Ads to AI Mode

From www.adweek.com - May 21, 12:00 PM

The search giant is inserting ads into its AI answers, as users ask more commercial questions

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May 13, 5:08 AM

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Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies

From www.adexchanger.com - April 7, 12:35 AM

CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.

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May 13, 4:31 AM

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Why focusing on emotion could be the next big win in streaming TV advertising

From www.thedrum.com - May 7, 11:44 AM

At IAB NewFronts 2025 in New York, Wurl’s Peter Crofut argues that streaming TV advertisers need to stop focusing solely on reaching audiences.

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May 13, 4:28 AM

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At The NewFronts, More Talk Of Predictive Advertising, AI, Scale And Outcomes —

From www.tvrev.com - May 8, 5:23 AM

54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says

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May 13, 4:25 AM

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Is Netflix's Sports Strategy Driving Results?

From videoweek.com - May 7, 3:48 AM

After years of speculation over Netflix getting involved in live sport, the streaming giant entered the ring at the end of 2024 with two Christmas Day NFL games, and this year became the exclusive home of the WWE's weekly shows and live events in more than 90 countries.
Whether the wrestling franchise constitutes live

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May 13, 4:23 AM

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Women’s sports are reshaping the future of adspend

From uk.themedialeader.com - May 13, 4:23 AM

As women’s sports gain momentum, brands need to show up with the right message, in the right moment, across every screen.

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May 13, 5:12 AM

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ITV finds incremental reach on YouTube

From uk.themedialeader.com - May 13, 5:12 AM

The Future of Audio and Entertainment 2025

Five months after ITV and YouTube agreed a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation.