Transmedia: Storytelling for the Digital Age

Los Angeles Times: "With kids watching less live TV, networks are coming up with new ways to reach young viewers on their smartphones, laptops and tablets" ...

Natan Edelsburg: "Over the last few years, we’ve watched social TV grow primarily through the rise of intense fan cultures that could finally be heard louder than ever before across Twitter, Facebook, Tumblr and more" ...

Natan Edelsburg: "With a new CEO and a powerful community of TV fans across specific shows, specific characters and more TV networks are starting to see their fans have the most fun and become the most engaged with Reddit."

Natan Edelsburg:  "The Viacom owned kids-focused TV network has an extremely diverse group of content that’s adored on linear and social by both their key demos and older ones that can’t stop talking" ...

Robert Levine: "Illegal downloaders of HBO's wildly popular fantasy show could learn a thing or two from the Lannisters about paying debts"...

Natan Edelsburg: "A new startup, New York-based Mobcaster is redefining independent television in the age of the social web."

Mark Wilson: "[Jer Thorp's infographics] meticulously and elegantly plot the appearance of every one of the 132 Avengers through almost 50 years of issues, with each hero designated by a three-color shield borrowed from Captain America."

Angela Watercutter: "TheBlu, a 'social digital ocean' that launched Friday, is an ambitious web app that turns computers into interactive nature documentaries" ...

Tiffany Shlain: "As a filmmaker who hardly shoots anything and is primarily into remixing and recontextualizing images, this explosion of online video was not only a much bigger candy store than I had ever dreamed of, it also completely changed the way I make films."

"The downward trend in movie attendance and DVD purchases are really the result of one, simple catch-all word: “technology.” Technological advances in home theater, especially since 2005 have shrunk the difference between watching movies in the home and watching in the theater."

Neha Prakash: "Kids today are being raised in a social networking revolution. The under-13 generation is fully aware of the power of Twitter, Facebook and Pinterest — things most of their parents and older siblings couldn’t imagine life without" ...

Neal Ungerleider: "Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags" ...

DRC: And, if you're interested in reading more on motorsport ... The Indianapolis 500: a remarkable test-case in the future of transmedia programming

Brian Anthony Hernandez: "How do vampire series "True Blood," "Twilight" and "Vampire Diaries" stack up against each other in terms of social media prowess?"

Maggie Furlong: "Social media has become such a huge part of the TV landscape that any network not securing a simple, memorable handle for their new shows is way behind"...

Natan Edelsburg: "The past year has been a defining one for the network’s social TV efforts. Partnering with Twitter for DM-based voting for X Factor and launching “Touch,” the first ever global social launch were just among their many innovations."

What's the difference between an ebook, an app and an interactive ebook?

DRC:  This article provides an in-depth, but easy to understand answer.  It's well worth a read.