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Transmedia: Storytelling for the Digital Age
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a look at the creative and technical worlds of immersive storytelling
Curated by
The Digital Rocking Chair
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Scoop.it!
The Digital Rocking Chair's insight:
Joe Berkowitz: "Christopher Markus and Steve McFeely, of Captain America: Civil War and the next Avengers, discuss the Marvel movie long game." 
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Scoop.it!
The Digital Rocking Chair's insight:
Michael Cavna: "Disney is thinking so far beyond sequels — first with its Marvel Cinematic Universe, next with its Star Wars galaxies — that it is now fully, successfully engaging viewers across interlocking narratives. Each time a film like “Civil War” can land with audiences — building upon and/or introducing a dozen key characters — the universe can move not just linearly, but also multilaterally."
Tom George's curator insight,
May 10, 2016 8:31 PM
Pure genius! Most of us are not in the entertainment business. But what does great entertainment and story telling have to do with great marketing. Answer. Everything.
A very smart play from Disney. You can use this strategy in your business. If you are creative and come up with a plan. If you need some ideas just ask. |
Christy Admiraal: "There’s no question that anyone who considers himself or herself part of a fandom will have a different read on a piece of media from someone on the outside—whether it’s due to taking in all supplemental material, shipping a certain pairing, participating in fan theorizing, or some combination thereof—but exactly how does their experience differ from a reader or regular viewer who’s never dived any deeper into non-canonical material?"