Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Scooped by The Digital Rocking Chair
May 31, 2014 3:07 PM
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How Broadway's Digital Marketers Aim for Buzz Outside the Box

How Broadway's Digital Marketers Aim for Buzz Outside the Box | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Gordon Cox:  "Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram -- and sometimes it does it with a real-world, hand-delivered bottle of poison" ...

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Scooped by The Digital Rocking Chair
March 9, 2013 1:08 AM
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What’s the Value of Transmedia Storytelling for Organizations?

What’s the Value of Transmedia Storytelling for Organizations? | Transmedia: Storytelling for the Digital Age | Scoop.it

"Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows [James Carter] explores some of the implications for arts organizations."

The Digital Rocking Chair's insight:

Some great lessons for all of us ... not just arts organizations.

Milos Crafts's curator insight, March 9, 2013 4:58 AM

I love this image!

Luca Brigada's curator insight, March 14, 2013 4:39 AM

An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:

 

"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"