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Luca Brigada's curator insight,
March 14, 2013 4:39 AM
An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:
"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]" |
Gordon Cox: "Sometimes a new Broadway musical makes a social media push with Twitter and Facebook and Instagram -- and sometimes it does it with a real-world, hand-delivered bottle of poison" ...