Transmedia: Storytelling for the Digital Age

John Brownlee:  "Think Disney's 12 Principles of Animation was only for animators? Think again."

Mitchel Clow:  "The Florida Disney World park will house an Avatar Land in Animal Kingdom. Take a look at the concept art of the park here!"

Bryan M. Wolfe:  "Using a smartphone in a movie theater is a big no-no. But using a tablet is absolutely fine when the movie you’re watching comes from Disney and stars The Little Mermaid."

Sarah Kessler:  "Disney’s presence on digital screens is puny compared to its influence in movies and television. Interactive Co-President John Pleasants explains one way he aims to change that" ...

Josh Spiegel:  "In essence, the value of a voice performance in an animated film is directly connected to how much that film’s creators require you to recognize its source" ....

Wow! Everything Pixar, a giant transmedia storyworld?! You can see why it took Jon Negroni a year to research this. What do you think?

A fabulously in-depth look at Infinity, the new toy-game hybrid from Disney.

It's called Infinity and, if Skylanders is anything to go by, we're going to be hearing a lot about it in the next few months.  Must say, I don't mind ... it looks pretty cool.  It combines characters from multiple Disney storyworlds into a single game with the potential to mix and match them in levels of your own creation.  John Lasseter has described it as “a tool chest for creativity".

The Economist:  "How one company came to master the business of storytelling" ...

Austin Carr:  "Inside Disney's radical plan to modernize its cherished theme parks."

Selena Coquil:  "Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolutionising the cinema experience."

Marc Graser:  "Disney is giving its theme park attractions a backstory in comicbook form. Marvel and Walt Disney Imagineering will launch “Disney Kingdoms: Seekers of the Weird” as the first of a new comicbook series" ...

Bryan Bishop:  "Created by Walt Disney Imagineering — the think-tank and creative group that dreams up, designs, and builds attractions for Disney parks — The Optimist is the latest take on the alternate reality game."

Another couple of interesting stories about Disney today.  Here's the link to the other one:  Inside Disney’s Plan To Win The Internet

Sarah Kessler:  "An ambitious new video game could mean the end of Disney's digital struggles. Here's how it came to be--and why it almost didn't" ...

Jon Negroni:  "Literally thousands of you have requested a visual timeline for The Pixar Theory, so I put this together for you in an attempt to better organize my insane, hyperactive mind. "

Read Mashable's Disney's 'Infinity' Is a Toy Box Like No Other for more on Disney at E3.

All the more reason to take a transmedia storytelling approach to film marketing :)