Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Scooped by The Digital Rocking Chair
April 25, 2013 4:23 AM
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Transmedia: Storytelling for the Digital Age | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"

The Digital Rocking Chair's insight:

An excellent look at transmedia storytelling and fandom.

Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

Scooped by The Digital Rocking Chair
October 30, 2011 2:16 PM
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Open Storyworlds and Branded Experiences

Open Storyworlds and Branded Experiences | Transmedia: Storytelling for the Digital Age | Scoop.it

Robert Pratten's presentation from DIYDAYS LA

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