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The Digital Rocking Chair's insight:
Josh Miller: "With lenses and filters, the ephemeral social giant is halfway there already" .... 
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The Digital Rocking Chair's insight:
Blooloop: "Visitor attractions are racing to embrace Virtual and Augmented Reality technologies. But what are the potential opportunities and possible pitfalls of VR and AR?"
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The Digital Rocking Chair's insight:
Tiffany Tsai: "Not only does this new technology allow viewers to explore their favorite films from a new perspective, but it can also help directors determine how to film a particular scene."
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The Digital Rocking Chair's insight:
Ricardo Diaz: "Although virtual reality (VR) and augmented reality (AR) have existed in some form for decades, only recently have they garnered mainstream attention" ...
Vivalist's curator insight,
January 7, 2016 4:56 AM
The article explore the differences between the two "mediums". Stressing the fact that "VR’s biggest strength is also its greatest weakness. The immersive nature of VR hinders users from interacting with their surroundings. [It] has already started to revolutionize the way we watch content, but will never be the technology we turn to in our everyday lives." Whereas AR brings layers of info on our daily lives, the tech has not delivered yet due to the issue of visualization. But "Microsoft is working on HoloLens AR headset glasses. Developer kits are scheduled to hit the market in early 2016. Google invested in a company called Magic Leap, whose technology beams lasers into the viewer’s iris to activate AR. That future will become a reality in another year’s time." 
Cheryl Doig's curator insight,
January 7, 2016 2:26 PM
This article provides a good intro to the difference between AR and VR. Expect to see some big changes in both areas, with AR in particular, affecting organisations. #immersivelearning
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The Digital Rocking Chair's insight:
Melanie Goodfellow: '“I broke all the Holy Grails of interactive. I have no film, I have no App and I don’t have a website” – former Pixel Market participant Ram Devineni talks about the intricacies of developing and financing augmented reality comic book Priya’s Shakti.'
WEBOXIDE _____________________________ Rahul Gupta's curator insight,
June 12, 2015 11:15 AM
Tackling social concerns using AR
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The Digital Rocking Chair's insight:
Evan Freethy: "From previewing virtual furniture in your home to mapping 3D environments, Augmented Reality applications are best explained with pictures, not words."
Dr. Pamela Rutledge's curator insight,
February 10, 2015 11:15 AM
The AR narrative - show, don't tell. AR is almost impossible to tell someone about if they haven't seen it. The technology is getting better but AR is only just touching it's potential to create user value beyond the 'new and thrilling' factor. Helpful to see the range of applications and think about how AR can significantly impact/disrupt current behavior and support human goals while minimizing the physical burden of tech devices. 
assass's curator insight,
February 26, 2015 6:36 PM
The implementation of the Augmented Reality tecnology in the architecture field present the possibility of changing for the best the way architects interact with their clients, allowing them to understand in a more compreenhensive way the building and the funiture they are paying for. This tecnology will also allow the client to take their house with them and present it to any friend or family, creating a feeling of affection for the build even before it is built.
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The Digital Rocking Chair's insight:
Will Freeman: "The concept behind augmented reality books is simple: a physical book contains many elements that elude the human eye, only visible through the use of various apps, gadgets and other devices. "
Sue Ward's curator insight,
October 30, 2014 1:15 AM
Blurring the boundaries and inviting new readers. Potential for boys?
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Alex DiFiori: "There’s been a lot of buzz lately about Ingress, Google’s latest foray into online social networking. Instead of focusing on creating another facebook, Ingress is Google’s attempt at using that massive pile of data they’ve been collecting about us to use in a way that hasn’t really been done before, in an augmented reality game" ...
Guillaume Decugis's curator insight,
November 29, 2012 8:13 PM
We could indeed ask whether online gaming isn't augmented reality's future. I'm not an expert with AR but it seems to me this promising technology is taking time to find massive scale applications. Not unlike voice recognition. Maybe gaming is the way to make it finally happen? 
Nik Pregelj's curator insight,
March 20, 2013 9:59 PM
This article looks at the google glasses and the possiblity of creating an Augmented reality where you can turn ANY real life environment into a 'battlefield' for first person shooting games just by wearing the glasses.
I think the fun factor of being able to turn any environment you want into a 'map' to game on and then play a first person shooter in it could definetly make this extremely successful. This could definately be the future and next level of gaming.
Although this new way of gaming could be extremely fun it may not be appealing to all gamers and/or porffesional and competitive gamers who prefer to be inside in a relaxed position instead of having to be physically active for long periods of time while they game.
This could be an issue as to how succesfull and widespread this new form of gaming will be with a lot of people not wanting to have to be physically active while they game. This could hinder the success however there could still and probably will be a huge market for this type of gaming with how immersive and interactive it is.
Theres also huge possibilities with advertising with this sort of gaming aswell.
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Allie Walker: "With the help of augmented reality, anything from gaming environments, advertisements, TV shows, and educational platforms can be transformed into highly interactive experiences" ...
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Waggler: "Based on the Harry Potter universe, Wonderbook: Book of Spells turns the physical book (that will likely be bundled with the software) into a textbook for young wizards. Flipping through its pages, decorated with computer generated graphics, you'll learn how to cast spells using the PlayStation Move as a magic wand."
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Rene Van Meeuwen: "The growth of augmented reality (AR) will almost certainly change the way we visually experience the everyday world."
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"On netbehaviour, Tamiko Thiel wrote: “Today at the Transmediale in Berlin, Germany’s most important media art festival, Transmediale director Kristoffer Gansing censored augmented reality artist Tamiko Thielin a discussion billed as an “open conversation.” Via arslog
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"By mixing our immediate reality with feeds and data coming from the digital space (the mobile internet), we create a so-called "augmented reality".
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The Digital Rocking Chair's insight:
Joe Carmichael: "It’s still in the proof-of-concept phase. But we’re sold."
Jules Johnson's curator insight,
September 7, 2021 5:05 PM
https://legitgunonline.com/
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The Digital Rocking Chair's insight:
Tim Merel: "At the end of the day, business models come down to installed bases, use cases and unit economics, so let’s dip our hands in the virtual money pot and see what comes out."
John Rudkin's curator insight,
April 9, 2016 6:22 AM
Alas, this flies well above the heads of some decision makers.
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The Digital Rocking Chair's insight:
Mike Hoefflinger: "With each of the six biggest global consumer technology companies now deeply invested and feverishly in development, VR/AR has become too big to fail..."
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The Digital Rocking Chair's insight:
Catherine Shu: "Magic Leap, the secretive tech firm that's backed by Google, just posted a video that gives the clearest look yet at what its augmented reality technology can do."
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The Digital Rocking Chair's insight:
Robert Pratten: "Stories are the way we make sense of the world. Our minds can’t deal with randomness and we see connections, causes and reasons even where there are none. Whether we are happy or sad, positive or negative, this is often the result of the story we construct – it’s the meaning we attribute to events and things that without human interpretation have no meaning. So powerful is story that the life we lead today is a result of the stories we told ourselves in the past. We are entering an age of fluid reality."
Vivalist's curator insight,
April 23, 2015 7:53 AM
good read exploring the potential impact of new technologies forcing a paradigm shift in our "life storytelling"
More interesting articles on the VR potential: HOW TO MASTER YOUR THIRD ARM BECAUSE IN A VIRTUAL WORLD, WHY SHOULD YOU ONLY HAVE TWO? http://www.popsci.com/how-master-your-third-arm
CAN VIRTUAL BODY SWAPPING HELP FIGHT RACIAL PREJUDICE?BRAIN HACKING AND OPTICAL ILLUSIONS CAN INCREASE YOUR EMPATHY http://www.popsci.com/what-happens-when-you-put-white-person-black-body-virtual-reality
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The Digital Rocking Chair's insight:
Samantha Murphy Kelly: "An exhibition at the Tribeca Film Festival transports you back to Vancouver in 1948, thanks to augmented reality technology."
Henrik Safegaard - Cloneartist's curator insight,
May 8, 2014 6:30 AM
This project was created by artist Stan Douglas and the National Film Board of Canada's digital studio. And unlike 3D augmented reality gaming experiences — like the Oculus Rift, which was recently purchased by Facebook for $2 billion — it's a holodeck-like experience and your body is the joystick. Click to know more.
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The Digital Rocking Chair's insight:
Daniel Burrus: "Augmented reality (AR) provides a live view of a physical, real-world environment whose are augmented by computer-generated input such as information, sound, video, graphics, or GPS data. AR has been in existence for quite a while" ...
Jonathan Troper's curator insight,
November 24, 2013 4:42 PM
Depending how much effort is involved, augmented reality (AR) could be used for training delivery. What are some examples where AR makes some kinds of learning possible that were not so straightforward before? 
CIM Academy's curator insight,
November 28, 2013 6:02 AM
Augmented reality is just starting to impact on the way we market and communicate with customers.
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Dr. Pamela Rutledge: "Augmented reality applications are unique in that because they project virtual information into a user’s physical environment, they effectively blend real and virtual. They are also increasingly mobile and social."
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Michael Harrison: "Incantor, a smartphone-based augmented reality game currently in the works by developer MoveableCode, hopes to offer geeks like me a way to wizard-duel in the real world."
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As a cultural product, The Witcher is a surprisingly big deal. On a state visit to the US Poland’s Prime Minister, Donald Tusk, gave President Obama a copy of The Witcher 2: Assassins of Kings. The premium edition, to boot...
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Just imagine that you are reading a book and a QR code is printed on the page that connects you a video, connect with people mentioned on social networks, view a map of geographic place or be lead to website with more information or interactive...
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