Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Your new post is loading...
Your new post is loading...
Travis DjApex Imboden's curator insight,
August 13, 2013 11:44 AM
Lady Gaga decided to take an app-based route to help promote the release of her new album. I think this is a smart way to interact with fans. Though, I have seen artists do this before, and it never really turns out as well as they planned. |
|
Usually moviegoers are instructed to turn off their smartphones while watching a film, but with "App," the new Dutch thriller directed by Bobby Boermans, viewers are encouraged to keep their phones on in order to experience the second-screen content.
As the first film made with the intentional inclusion of content on a second, mobile screen, "App" relies on an app, IRIS, which is equipped with sonic technology that triggers additional content during the movie.
Though it's not required for viewing the movie, using the second screen adds layers to the big-screen narrative.
The audience will be advised to leave their devices on their laps while watching the film. When there is additional content available on the second screen, their devices will vibrate.
Click to watch teaser/trailer and read more.
Esto ya lo ví, pero me parece que se impone.