Companies that use marketing automation have 53% higher conversion rates than companies that do not, according to the Aberdeen Group.
Though some marketers insist content marketing automation takes away the relationship between the brand and customer, automation can actually enhance that relationship.
Content marketing automation can be as simple as scheduled social media posts and as complicated as list segmentation and lead scoring. Depending on a brand's marketing and sales strategy, content marketing automation can dramatically improve conversion rates.
However, marketers really need to take automation seriously if they want to prove the success of a campaign....
Via
Jeff Domansky,
massimo facchinetti
This piece is from mediabistro and infographic from uberflip which takes a closer look at why mobile video might be the next big thing in the social media space.
The recent introduction of apps like Vine and Facebook's mobile video sharing shows that the social media landscape is broadening even further into video content.
Here are a few highlights from the souces used in this infograph (scroll down to the bottom and you'll find who they are)
**Mobile video will represent 66 percent of global mobile data traffic by 2017, up from 51 percent last year.
**87% of marketers in the US use video for content marketing
**Two of the biggest social networks aim to dominate the video sharing scene
*Facebook and mobile video
*Vine and Twitter
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond"
See article and infographic here: [
¡La guerra del video ha comenzado!