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Rescooped by
robosheauk
from Social Media Strategies
January 12, 2016 9:54 PM
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If you don’t understand why you should use a particular tactic, you won’t know when to use it. This means you’re playing a guessing game, and the results will be all over the place. I want to clear up as much of this as possible in this post. We’re going to look at the 7 most important principles of content marketing and how you should apply them. Once you understand how these principles affect your overall content strategy, you should be able to get a better grip on when you need to use specific tactics....
Via Jeff Domansky, Dade Ronan, Ivo Nový
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Rescooped by
robosheauk
from Social Marketing Revolution
October 6, 2015 3:25 AM
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Rescooped by
robosheauk
from The Digital Entrepreneur Toolbox
October 6, 2015 3:27 AM
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Hold on tight to your blog posts, kids. The platforms are coming for your content.
Via Leo Loison
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Rescooped by
robosheauk
from Social Media Useful Info
April 22, 2015 4:12 AM
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Hashtags are a big part of our interaction on social media every day. However, I doubt most users have actually grasped the concept of hashtags, how to use them and what they actually offer readers in terms of relevance or context. A simple hashtag can go a long way, and make your content travel a long way as well! It’s imperative that we all learn how to use hashtags as well as how NOT to use them. Here we go....
Via Jeff Domansky, Mark E. Deschaine, PhD, Ivo Nový
If Twitter fails to fix its “noise” problem, it doesn’t face a prosperous future — that’s according to entrepreneur and early Twitter investor Gary Vaynerchuk.
Speaking at the Guardian Changing Media Summit in London today, the “storytelling entrepreneur, video blogger, self-trained social media expert and best-selling author” talked at length about how social media has changed brand-building in the digital age. Vaynerchuk touched on a number of related topics, but it was perhaps the vehemence of his Twitter views that stood out....
Via Jeff Domansky
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Rescooped by
robosheauk
from Social Media Useful Info
February 12, 2015 1:48 AM
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This infographic shows the best time to outreach on social media. Plan ahead, and post efficiently for maximum engagement.
Via Jeff Domansky, Ivo Nový
Is your Facebook engagement dropping?Need some inspiration to pump up your Facebook marketing?
Via Jeff Domansky
Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing.
Based on my experience creating infographics that are used in PR Newswire’s press releases, blog posts and presentations, here are some best practices for designing infographics that drive results....
Via Jeff Domansky
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Scooped by
robosheauk
August 6, 2014 2:06 AM
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"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are ...
...As with social media it’s not the theory that’s controversial, it’s the execution. Smaller brands that might be much better off taking out a full-page ad and shouting BUY OUR STUFF have diverted money into what they think is a subtler, cleverer, more subliminal and more lasting medium to deliver The Message.
Big numbers, if not sales.
What isn’t controversial is that content marketing has become big business. Research in the UK by the Content Marketing Association (CMA) shows that 60 per cent of marketers use branded content and that these reserve about 20 per cent of their budget for carrying it out, compared with only 14 per cent for TV, 11 per cent online and 10 per cent display.
Half said they would increase content marketing budgets this year regardless of whether their budgets went up generally....
Via Jeff Domansky
These particular posts didn’t have many social shares and yet the analytics demonstrated someone had been looking at them. The traffic was noticeable.
Generally I’ve found – both on personal professional sites – that for every social share, there are three visitors. So why were there so many page views on these particular posts?
With just a little more thought, the catalyst became obvious. The sales team had found these posts and were emailing them to customers and prospects as a touch point....
Via Jeff Domansky
While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to "be the best an...
Via Jessica Kelly, malek, Mau
The video percent of Internet traffic is predicted to jump to a whopping 79% in the next 4 years as more people go mobile according to a recent study.
If you’re not using online video to market your small business or brand, you’re likely missing out on a lot of traffic. And now is probably a good time to get started.
A new study from Cisco, the company’s VNI Global IP Traffic and Service Adoption Forecasts, 2013–2018, reveals this. The study says that by 2018, 79 percent of all Internet traffic will be video-related. That’s an increase from the 66 percent share that video traffic claims today.
And by 2018, the amount of people online and the amount of devices that are Internet-enabled will grow exponentially, too. The Cisco study predicts that in less than five years, more than half of the world’s population will be active Internet users....
Via Jeff Domansky
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Rescooped by
robosheauk
from Social Marketing Revolution
June 11, 2014 12:58 AM
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When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...
Via Martin (Marty) Smith
Why did people donate to help a kid who made a cardboard game arcade? How did a game show boost the sales of IBM? Andrew Davis explains how great storytelling boosts ROI.
Via Jeff Domansky
Ever thought about using ebooks to grow your brand? This guide will walk you through the exact steps required for creating and marketing ebooks online.
Besides the millions of passionate authors who can now self-publish their next Pulitzer Prize—winning novel for pennies, anyone looking to share ideas and build a tribe can easily create and publish an ebook as quickly as they can create the content. But more importantly, readers care about ebooks because they’re immensely portable, searchable and super convenient. And to top it off, the financial barriers to consuming ebooks have been reduced to almost free....
Via Jeff Domansky
Today, digital marketing is an essential part of reaching out to potential customers across the globe. Businesses are exploring various avenues through the internet and smartphones to engage and stay connected with their target audience. As the networking world gets flooded with hundreds of apps, business owners are left questioning themselves as to which of these apps are here for the long run. What should you, as a business owner, invest in to market your businesses in a hassle-free way?
We've cut through the clutter and brought you 8 of these amazing apps that have not only caught the imagination of business owners and entrepreneurs but also have contributed to financial success:...
Via Jeff Domansky
Are you getting the value you should from your content marketing? Learn 5 best practices your business needs to follow to get the results you deserve.
... ‘If we only talk about ourselves, we’ll never reach customers’ says the always entertaining Joe Pulizzi in his packed-room presentation at Social Media Marketing World 2014.
The answer to this pathological content hoarding problem is content marketing, or at least it was supposed to be. Unfortunately, many businesses are not following important content marketing best practices and are seeing disappointing results because of it. According to research from Content Marketing Institute, 90% of businesses today are engaging in content marketing, but only 45% report it to be effective.
Here are 5 essential content marketing best practices businesses need to follow if they want to get the ROI that’s missing from their content marketing:...
Via Jeff Domansky
Company blogs have so much potential. Businesses can use these platforms for a range of purposes, from developing a reputation as an industry thought leader, to engaging with customers and building brand loyalty.
One of the most difficult aspects of running a good company blog is generating the right kind of content. Posts need to be consistently interesting and innovative, remaining on-brand without resorting to generic sales-speak.
Here are three top corporate blogs you can learn from....
Via Jeff Domansky
Do you know the best time to post on Facebook? This is one of the most frequently asked questions related to Facebook marketing—and the answer is that the best time to post is when your fans are online. And the great news is that with the new Facebook Insights, it’s super simple to find out exactly when that is…Here’s how to do it…
Via Jeff Domansky
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Rescooped by
robosheauk
from Social Marketing Revolution
February 12, 2014 5:29 PM
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Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.
Via Rami Kantari, massimo facchinetti, malek, Martin (Marty) Smith
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Rescooped by
robosheauk
from Writing for Social Media
December 19, 2013 2:28 AM
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How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing. If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing! So what is the future of content marketing? How will things change?... Take a look.…
Via Jeff Domansky, Two Pens
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Rescooped by
robosheauk
from AtDotCom Social media
November 7, 2013 2:14 AM
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Content marketing is definitely on the hot list of buzzwords these days Pop-up ads are outResponsive websites are in. Traditional, static forms of advertising are no longer sufficient in today's technology and social media-driven societies.
Via TechinBiz, Jesús Hernández, John van den Brink
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Curated by robosheauk
Award-winning advertising junkie. Subtly charming zombie aficionado. Movie buff. Coffee scholar. Web Trailblazer #socialmedia #socialmarketing
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Key content marketing principles to guide your strategy.
Oh How I need to master these 7 principles. Maybe you do to. Check them them out and leverage their effectiveness.