Teaching Visual Communication in a Business Communication Course

Visual communication means the transfer of information to a person in a format that can be read or viewed. Such formats include physical objects and models, charts, cards, tables, photos, videos, drawings, and diagrams. Today,

Here are ten trends in visual communication for business:

1. Infographics: Relaying complex data and information through visually attractive and intuitive infographics to convey messaging more efficiently.

2. Motion Graphics: The use of animated videos with accompanying graphics to create a dynamic visual storytelling format that grabs and maintains consumer attention.

3. Virtual Reality (VR): The application of VRs visual methods for delivering immersive experiences to customers, training and practicing the most effective courses of action in unique scenarios.

4. Social Media Storytelling: The use of a series of images conveying a cohesive story with a visually attractive aesthetic layout designed for social media consumption without necessarily being a blue-chip product image.

5. Interactive Design: Websites, online tools, and digital material created as digital assets to create a fuller, richer user experience for site visitors or customers to enhance brand consistency awareness.

6. Big Data Visualization: Dashboards with graphics, charts, and other visually appealing representations of large collections of data, providing aid to businesses to understand their data through the power of visualization.

7. Minimalism: The trend towards visual simplicity over complex and intricate designs, favoring clarity and straightforward messaging.

8. Augmented Reality (AR): Increasing customer engagement via AR-powered visuals showcasing products and services for potential customers to take a more detailed look before purchase.

9. User-Generated Content: Incorporating visuals created by customers available from social media, product reviews and other authentic sources to diversify content, and enhance credibility.

10. Gamification: The use of game design and game principles in visual communication as a way to make content more engaging and interactive and improve consumer engagement.

These are ten of the most common trends in visual communication for business, and staying updated on the latest advancements helps you better engage audiences and achieve your objectives in a dynamic and consumer-friendly way.