Tampa Florida Marketing

Sixty-one percent of marketers who conduct creative production in-house still use external agencies according to a Digiday survey.

Read the full article at: digiday.com

Remote CMO

Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Here are five that have resonated deeply with me — with huge thanks to Katie Kelly for giving me permission to share...

Read the full article at: chiefmartec.com

Remote CMO

Fully autonomous cars may never arrive. But we'll all benefit from self-driving tech while we wait.

Read the full article at: www.wired.com

Remote COO

EverCompliant's Ron Teicher explains how it's easier than you think to buy drugs, guns and even illicit ivory online.

Read the full article at: www.techradar.com

Operations Management

Global B2C marketing automation company Selligent Marketing Cloud announced the availability of a report issued by leading analyst firm 451 Research which details the company’s burgeoning impact on the digital marketing industry.

Read the full article at: martechseries.com

Marketing Operations

The rapid evolution of social media platforms has left their uses, and users, in a constant state of transition. In many research fields, analyzing data involving social media can be a daunting task—it is difficult to measure ...

Read the full article at: phys.org

Chief Marketing Officer

By Martin Ochwat Marketing strategies communicate at the social, personal and emotional level to have an impact on a customer’s decision making. The success of your marketing campaign is also dependent on how well you understand social media platforms.

Read the full article at: www.adotas.com

Chief Marketing Officer

By Julian Weinberger, NCP engineering From apps that know our every move to cookies that track each browsing session – our smartphones are constantly spying on us. These days, most people accept that their mobile phones are not great at keeping personal data safe. What they don’t generally know, however, is what causes data to leak and what they can do to stop it. The truth is, mobile users are the weakest link. Businesses must recognize the multitude of security risks that go hand in hand with mobile devices and put security policies in place to reduce risky practices, especially for corporate-owned devices. BYOD Policies To drive operational efficiency, productivity, and to enhance customer service delivery, businesses need employees to access company data in real-time, from anywhere and at any time. While some businesses operate on a ‘bring your own device’ (BYOD) policy, others provide workers with company-owned equipment. Surprisingly, more than a third (36%) of businesses don’t make employees take mobile security courses. Given that user ignorance is a major mobile security risk, the proportion of businesses imparting basic best practices to their employees should be a lot higher. Basic security practices include password-protecting phones, turning off Bluetooth, downloading apps from only approved sources, updating the operating system regularly, and understanding the risks of using public Wi-Fi. App Hazards Employees are by no means the only risk. Unfortunately, any mobile app, even one that is well respected, can leak information. It only takes a single bug in a software update to expose the data. It might be an app that synchronizes with contact lists and tracks geographic positioning, or it could be a mobile messaging service that offers predictive texts via the cloud. According to a study by Arxan Technology, 90% of enterprise mobile apps featured two out of the Open Web Application Security Project’s (OWASP’s) ten biggest security risks. The top four threats in the list are data leakage, phishing attacks, insecure apps, and spyware. If mobile communications are not properly secured, all these things can expose confidential information to third parties such as marketers or even cybercriminals. Even Apple’s FaceTime video chat app is not immune. A flaw in the software, ironically discovered on Data Privacy Day, allows group chats calls to activate a recipient’s microphone even if they don’t accept the call. Mobile spy hazards even go beyond apps. Following last year’s reversal of the Net Neutrality Agreement carriers have begun selling customers’ location data, effectively allowing phone tracking data to be available to anyone willing to pay for it. Secure Communications To eliminate the security risks, IT admins first need to be able to see what network services employees are connecting to with corporate-issued devices. You cannot be confident of managing remote connectivity securely unless you have some insight into what’s going on. Remote mobile devices should also have an automated means of verification – such as two-factor or multi-factor authentication– before they are allowed to connect with the company’s systems. Enterprises should also insist that employees use an encrypted connection such as a VPN to prevent cyber attackers from intercepting communications between the device and back-end services. Enterprise-grade VPNs allows central IT support teams to manage and authenticate any number of remote mobile devices remotely to ensure data is encrypted and company confidential information remains private. The preferred VPN policy is for “always on” remote communications. Where this is not practical, because of low battery life, for example, the VPN connection should be activated automatically whenever a threat risk is detected – such as when using public Wi-Fi in a coffee shop or airport. In summary, smartphones are an indispensable part of today’s workplace, but they are also a risk. From careless user behavior to bug-ridden apps, the mobile phone is the mole in your pocket indiscreetly disclosing personal, sometimes highly sensitive information to complete strangers. For this reason, many enterprises are implementing centrally managed VPN software to manage how mobile devices connect to corporate networks and to maintain secure communications. About the Author Julian Weinberger, CISSP, is Director of Systems Engineering for NCP engineering. He has over 10 years of experience in the networking and security industry, as well as expertise in SSL ‐ VPN, IPsec, PKI, and firewalls. Based in Mountain View, CA, Julian is responsible for developing IT network security solutions and business strategies for NCP.

Read the full article at: www.cyberdefensemagazine.com

Chief Operating Officer

Use these tips to improve your SMS marketing effort for your small business....

Read the full article at: smallbiztrends.com

Chief Marketing Officer

Historically, design thinking hasn’t necessarily been a great priority in the consultancy world and a primary consideration in the boardroom.

Read the full article at: www.consultancy.uk

Business Consulting

Take the MarTech Fitness Drill! Well, Adobe, through its recent announcements from Adobe Summit 2019, showed by MarTech Fintess Drill is key to Customer Experience and Success strategies.

Read the full article at: martechseries.com

Interim COO

Businesses that prioritize customer experience generate 11% higher shareholder returns.

Read the full article at: www.chainstoreage.com

Interim CMO

If you have been an active user in the spectrum of online marketing for quite some time then you would have noticed the terms “Search Engine Optimisation" (SEO)...

Read the full article at: designbeep.com

Remote CMO

Guanbin Xie and Bin Zhang of Lifang assess the effectiveness of copyright law in the protection of big data before moving on to detail the advantages of using competition law to protect this data...

Read the full article at: www.managingip.com

Remote COO

Amazon is shifting its retail strategy in order to maximize profit, and sellers are starting to feel the effects.

Read the full article at: digiday.com

Remote COO

Have you ever wondered why some companies marketing is phenomenally successful for long stretches of time while others seem to burst onto the marketing scene and then quickly fade away? Many marketing companies rely on tricks and manipulative techniques while hoping a big flash splash will do the...

Read the full article at: www.blogtalkradio.com

Marketing Operations

Small business marketing is essential to every business. These 13 tips and tricks will help you get your company discovered.

Read the full article at: www.thepennyhoarder.com

Marketing Operations

Content marketing is getting harder in this day and age. To do it well, you need to consistently create and promote great content - here's how.

Read the full article at: mention.com

Chief Marketing Officer

n recent weeks, Mission residents have been receiving curious missives in their mailboxes inquiring whether they’d be game to monetize their kitchens and...

Read the full article at: missionlocal.org

Chief Operating Officer

Supply chains will develop into vast platform-powered ecosystems with new operating models that see humans and machines work seamlessly together...

Read the full article at: www.capgemini.com

Chief Operating Officer

Are you considering using influencers to promote your business in 2019? Need some facts and figures to help you form and execute your influencer marketing strategy?

Read the full article at: blog.red-website-design.co.uk

Chief Marketing Officer

From BMW’s 1983 magazine hoax to Google’s 2016 Minion disaster to now.

Read the full article at: www.vox.com

Business Consultants

In Part 1 of this series, we looked at some of the metrics that an executive team would want to see to identify how the business risk is trending. It is very important to keep in mind that if the business does not see the information security program as effective and efficient, they will not...

Read the full article at: securityboulevard.com

Business Consulting

The chances of you being the next Dollar Shave Club guy are slim and none.You can still apply the ideas to your marketing that made those campaigns popular...

Read the full article at: biznology.com

Interim COO