Tampa Florida Business Strategy

The average tenure for chief marketing officers of leading U.S. consumer brand companies decreased to 43 months from 44 months, according to our 15th Annual CMO Tenure Study.

The social media marketing week in review: A round up of news and announcements you may have missed.

It’s a departure from its typically cheery, dance-filled campaigns.

Companies are employing quasi-religious tactics to inspire enthusiasm for their brands. What happens when customers have a crisis of faith?...

Twitch, the livestreaming service and entertainment community owned by Amazon, said former Zynga chief marketing officer Doug Soctt is joining Twitch.

Former Under Armour exec Leon Duncan has filed a racial discrimination lawsuit against the athletic firm and then-supervisor Mark Cavanaugh.

The wellness industry has a diversity problem. Many companies in the space still only strive to appeal to one demographic: affluent and thin white women.

Celebrating a decade of Dark is Beautiful, a new campaign has been released - “India’s Got Colour”. A call for action is captured in a fun music video that intends to continue and amplify the conversation around inclusiveness and colour bias, specifically within the Indian context.

In leadership positions, there is an understanding that being a role model is part of the job, whether you are trying to be one or not.

Michael B. Jordan is turning his talents to fashion design. His capsule collaboration with Coach has a very unlikely inspiration: His love for anime.

In a career spanning nearly three decades, the MBA’s Marcia Davies continues her work to improve diversity and inclusion within the mortgage industry.

Sweet Earth, which was acquired by Nestle in 2017, attributes its popularity to the rise in environmental and social consciousness...

Thinking about employee engagement as a customer service issue can create some real opportunities for improvement. Disengaged Employees Means Bad Customer Service Most people have experienced bad customer service.

While customer feedback is coming in from every direction, the automotive industry has done a better job of funneling reviews into vertical-specific platforms than some other industries. Large auto retailers like AutoNation are making major data stack investments, while others are working to...

Both technology and highly effective marketing campaigns have turned YETI into an aspirational lifestyle brand.

Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs, an industry-leading SEO tool powered by Big Data. He has more than 10 years of practical experience in SEO and digital marketing.

Ryan ToysReview is a YouTube channel and business that has partnerships with companies like Walmart, Amazon, and Nickelodeon.

In real estate, face-to-face interactions matter. What's the role of technology?

Programmes raising awareness of the creative industries' lack of diversity are a dime a dozen, but are they just shouting into the void, or is there potential for them to effect real change?

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Mark Cuban quickly took accountability and acted even quicker by bringing in Cynthia Marshall as CEO.

A different perspective on how to use AI could lead to very different outcomes.