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Scooped by Martin (Marty) Smith
May 12, 2016 3:24 PM
Scoop.it!

Dragon Egg Hunt Contest on Moon-Audio.com IS Content Gamification 

Dragon Egg Hunt Contest on Moon-Audio.com IS Content Gamification  | Startup Revolution | Scoop.it
From www.moon-audio.com - May 12, 2016 3:24 PM

What Is Content Gamification?

"Content gamification, what is that?" Every Curagami customer asks that question. We stammer, twitch and try to explain content as a GAME. No one gets it. 

Thankfully talented friends at Moon-Audio.com have SHOWN what content gamification is with their Dragon Egg Hunt Contest. Moon-Audio.com is the home of Silver, Black and Blue Dragon audio cables. 

The backstory is one of their Dragons laid eggs they can't find. You, Dragon Egg Hunter and website visitor, are asked to help find the missing Dragon Eggs. 

TOO GOOD! Contest is blowing up and now when people ask what is content gamification we can ask them a question, "Have you ever hunted for dragon eggs online?" 

In the meantime we are going to go play with a dragon :).M

http://www.moon-audio.com/hifi-hide-n-seek 

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Rescooped by Martin (Marty) Smith from Social Media Startups
September 13, 2013 4:46 PM
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Peas In A Pod: User Generated Content (UGC) & Brands

Peas In A Pod: User Generated Content (UGC) & Brands | Startup Revolution | Scoop.it
From www.socialsamosa.com - September 13, 2013 4:29 PM
Find out how brands these days are using user generated content to manifest business opportunities.

...

It has been observed, that 64% of people are ‘highly likely’ to purchase something that included their input, combined with the 92% of people who rely upon other individuals they know while making a purchase decision. Over the last five years, there has been a 35% increase in user generated content, and 70% people feel most loyal to brands that listen to them.


Via Samu Tuomisto
Martin (Marty) Smith's insight:

One of the most influential things I've read in several year sis David Edelman's

Branding In A Digital Age: Spending Money In All The Wrong Places
http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/
&

Aligning With The Consumer Decision Journey
http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

Read those two amazng posts and you see how the "consumer decision journey" has and is changing. Of course there is a HUGE opportunity for brands to cultivate, mine, curate and share User Generated Content if for no other reason than UGC is the least expensive and possibly most SEO valuable content.

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.

Don't spend millions you don't need to spend (even if you have them). Tap the power of UGC and do what THEY tell, share, story and curate.

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Mike Doherty's curator insight, September 14, 2013 8:55 AM

Least expensive because advocates GIVE you their content. SEO Powerful because advocates make yoru pages come alive with comments, ideas, suggestions, contests, games and support. The sheer amount and diversity of UGC ontent can't be duplicated without spending millions.
Laércio Bento's curator insight, September 16, 2013 10:27 AM

This is social media. Media is increasingly social. Companies will be more and more the receivers, no more issuers.
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