Sports and Performance Psychology

What image does a flop bring to mind?

From Michael Jordan to Usain Bolt, a select few elite athletes have attempted the switch to another top-level sport in a trait psychologists see as a "high need to achieve" coupled with filling a gulf in their lives. Sprint king Bolt is the latest example, with the eight-time Olympic champion

We seem drawn to the belief that our lives can be made better with “one weird trick.”

In less time than it takes you to have lunch, you could be expanding your brain -- literally.