Comunicación, Mercadotecnia, Publicidad y Medios...
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Comunicación, Mercadotecnia, Publicidad y Medios...
Para mi la comunicación comercial es el arte y la ciencia de la creación de intercambios mutuamente satisfactorios. Comunicación, Mercadotecnia, Publicidad y Medios...estrategias de marketing & advertising, innovación y pensamiento creativo, catalizadores de la excelencia y la mejora contínua. Contenidos creativos de Fotografía, Cine, Video, Televisión, Redes Sociales, e Internet
Curated by SIGNAL GROUP
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January 29, 2016 8:37 PM
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Welcome to the sixth evolution of television: place-shifting

Welcome to the sixth evolution of television: place-shifting | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
The UK is the most advanced TV-watching country in the world, according to Ofcom, and has seen a record rise in the use of tablets for consuming media. The living room TV is no-longer the be-all and end-all of television consumption.
SIGNAL GROUP's insight:

ince its first demonstration in the mid-1920s television has gone through five major shifts http://www.theguardian.com/technology/2016/jan/29/welcome-sixth-evolution-of-television-place-shifting  that affect the way viewers consume it. Now we’re on the verge of a sixth shift that will bring it kicking and screaming into a brave new world of TV everywhere.

The UK is the most advanced TV-watching country in the world, according to Ofcom, and has seen a record rise in the use of tablets for consuming media. The living room TV is no-longer the be-all and end-all of television consumption.


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January 28, 2016 8:47 PM
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Pinewood Television Launches In JV Between Pinewood Group, StoryFirst

Pinewood Television Launches In JV Between Pinewood Group, StoryFirst | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Looking to capitalize on the global demand for high-end drama coming out of the UK, which also benefits from a lucrative tax break, Pinewood Studios Group has set a joint venture with StoryFirst PST Limited to form Pinewood Television.
SIGNAL GROUP's insight:

Pinewood Studios Group has set a joint venture with StoryFirst PST Limited to form Pinewood Television. The new company will create, develop and finance high quality drama series for the international market. Helen Gregory has been appointed Creative Director.

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January 15, 2016 12:00 AM
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Door County Maritime Museum Spotlights Tower Project--VIDEO | Door County Daily News

Door County Maritime Museum Spotlights Tower Project--VIDEO | Door County Daily News | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
recently restored Fresnel lens from the Green Bay Entrance Lighthouse as a beacon for the $4 million project currently in the early fundraising stages. Executive director Rick O’Farrell  says the Fresnel lens will give its visitors a unique view on how the nearly 100-year old technology works.
SIGNAL GROUP's insight:

Recently restored Fresnel lens from the Green Bay Entrance Lighthouse as a beacon for the $4 million project currently in the early fundraising stages. Executive director Rick O’Farrell  says the Fresnel lens will give its visitors a unique view on how the nearly 100-year old technology works.

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January 13, 2016 9:44 PM
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A Secret Lighting & Filtration Trick To Get Great Wide Shots & Close Ups [VIDEO] - Indie Cinema Academy

A Secret Lighting & Filtration Trick To Get Great Wide Shots & Close Ups [VIDEO] - Indie Cinema Academy | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
A SECRET LIGHTING & FILTRATION TRICK TO GET GREAT WIDE SHOTS & CLOSE UPS [VIDEO]
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A SECRET LIGHTING & FILTRATION TRICK TO GET GREAT WIDE SHOTS & CLOSE UPS [VIDEO]
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January 13, 2016 4:31 PM
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Today's Lighting Landscape

Today's Lighting Landscape | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Today’s Lighting Landscape
January 12, 2016 Blog
Lighting Market Survey: Consumers’ insights, preferences and knowledge about the lighting industry show that energy efficiency, longevity and quality of light are the top concerns. LEDs outperform CFLs in all these considerations.
SIGNAL GROUP's insight:

Consumers’ insights, preferences and knowledge about the lighting industry show that energy efficiency, longevity and quality of light are the top concerns. LEDs outperform CFLs in all these considerations.

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January 6, 2016 1:46 PM
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Hoyte van Hoytema, FSF, NSC: Lighting Spectre

Hoyte van Hoytema, FSF, NSC: Lighting Spectre | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
This post focuses on some of the lighting setups in Spectre, with comments by cinematographer Hoyte van Hoytema, FSF, NSC, and his gaffer David Smith. This post complements my previous interview with director Sam Mendes, and expands on my article in the November issue of American Cinematographer.
SIGNAL GROUP's insight:

 There were 50 space lights in the soft box. We used an electric tackle to take it up and down. We added a silk that had a ¼ CTO dyed into it to warm the whole thing up. Everything is on dimmers, and all the sources are brought down to 2600 Kelvin either by dimming them or gelling them. The 2Ks in the center are shooting down to highlight the areas around the practicals. We put Par bars all around just to have the option to pick out columns and people, to be able to put accents everywhere.

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January 6, 2016 1:40 PM
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FLUOTEC UNIVERSITY - Lighting Books

FLUOTEC UNIVERSITY - Lighting Books | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
The best books for Lighting:
Television, Motion Pictures, Photography,
Video, Live Events, Theater, Broadway Industries
SIGNAL GROUP's insight:

The best books for Lighting:
Television, Motion Pictures, Photography, 
Video, Live Events, Theater, Broadway Industries

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January 5, 2016 8:07 PM
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New colour rendering method spells end for CRI

New colour rendering method spells end for CRI | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Visit the Lux Review website - official publication of the Lighting Industry Association
SIGNAL GROUP's insight:

It is the view of the Global Lighting Association that in the near future an additional colour quality metric should be adopted that represents a significant and meaningful improvement in conjunction with the currently used fidelity metric Ra.

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December 23, 2015 1:25 PM
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The White Heat of Revolution: an examination of the effects of the coming of the incandescent lamp to the theatre

The White Heat of Revolution: an examination of the effects of the coming of the incandescent lamp to the theatre | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
It’s an enormous privilege talking about my favourite subject to such a group of experts, especially on this hallowed ground, the stage of the Savoy Theatre in London’s Strand – the very first public theatre in Britain to be lit by means of the incandescent electric lamp. This was a real technological and artistic revolution…
SIGNAL GROUP's insight:

#Lightwarriors #WeLight #Lighting #IYL2015 #AIL2015 #Theaters #Arts #LightDesign This is the (edited ) text of a speech given as part of the UNESCO International Year of Light 2015 celebrations, organised jointly by the Association of Theatre Technicians, The Society for Light and Lighting and The Association of Lighting Designers.  It was given by the author at the Savoy Theatre in London’s West End on 24th November 2015.

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December 15, 2015 11:20 PM
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ISL Light Calculator | ILT

ISL Light Calculator | ILT | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
ISL Light Calculator
SIGNAL GROUP's insight:
#LightWarriors #WELIGHT Inverse Square Law of Light Calculator: lux calculation with different distance from source
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December 10, 2015 10:36 PM
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El desperdicio de energía disminuye la productividad #LIghtWarriors

El desperdicio de energía disminuye la productividad #LIghtWarriors | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Sólo mediante el aumento de la utilización de la tecnología disponible hoy en día, tales como dispositivos  de ahorro energético, iluminación LED y aislamiento, los hogares europeos podrían reducir sus facturas de energía en un tercio.
SIGNAL GROUP's insight:

#LightWarriors #Iluminación #Sustentable y #Eficientes Enorme potencial de las sociedades para elevar el desarrollo económico y extender significativamente los beneficios ambientales y sociales a través de la mejora de la productividad  Sólo mediante el aumento de la utilización de la tecnología disponible hoy en día, tales como dispositivos  de ahorro energético, iluminación LED y aislamiento, los hogares europeos podrían reducir sus facturas de energía en un tercio. 

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November 24, 2015 7:35 PM
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How Demographics Rule the Global Economy

How Demographics Rule the Global Economy | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
POPULATION IMPLOSION
How Demographics Rule the Global Economy
SIGNAL GROUP's insight:

POPULATION IMPLOSION

How Demographics Rule the Global Economy
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November 15, 2015 4:42 PM
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#lovely #bright @natacostica in #tecnotelevision...

#lovely #bright @natacostica in #tecnotelevision #corferias #bogota #colombia #young #Producers #video #cinematography #lighting
SIGNAL GROUP's insight:

#WeLight ¡¡¡ #lovely #bright @natacostica in #tecnotelevision #corferias #bogota #colombia #young #Producers #video #cinematography #lighting

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January 28, 2016 8:48 PM
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Netflix and Amazon are outbidding all the major movie studios at Sundance

Netflix and Amazon are outbidding all the major movie studios at Sundance | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
A few years ago, Netflix and Amazon were non-entities at Sundance. This year, though, they’re the talk of the town—and they’re spending a lot more on content (paywall) than the traditional studios which for years had a stranglehold on the Sundance bidding process.
SIGNAL GROUP's insight:

A few years ago, Netflix and Amazon were non-entities at Sundance. This year, though, they’re the talk of the town—and they’re spending a lot more on content (paywall) than the traditional studios which for years had a stranglehold on the Sundance bidding process.

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January 16, 2016 8:19 PM
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¿Qué compañía lidera la industria cinematográfica?

¿Qué compañía lidera la industria cinematográfica? | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
De acuerdo con datos proyectados por Statista, la industria cinematográfica registra ganancias por 88.3 mil millones de dólares, donde tan sólo 39 mil millones provienen de China. Sin embargo, el estudio también  resalta que el país donde más films se producen es la India en con un total de mil 966 películas.
SIGNAL GROUP's insight:

De acuerdo con datos proyectados por Statista, la industria cinematográfica registra ganancias por 88.3 mil millones de dólares, donde tan sólo 39 mil millones provienen de China. Sin embargo, el estudio también  resalta que el país donde más films se producen es la India en con un total de mil 966 películas.

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January 14, 2016 11:18 PM
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Deja de pensar out of the box y piensa inside the box

Deja de pensar out of the box y piensa inside the box | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Si observamos el mercado mexicano veremos que la industria de agencias de publicidad en promedio tiene 8.52 años de antigüedad por cuenta. En Relaciones Públicas es de 8.35 años. Pero si analizamos los máximos, hay información de valor. El Palacio de Hierro es sin duda una de las marcas más reconocidas en México es justo decir que su solidez en el mercado está ligada en gran medida a la estabilidad en su relación de 68 años con su agencia de publicidad, Teran/TBWA. Lo mismo sucede con las cuentas de mayor antigüedad de Ogilvy & Mather, JWT y McCann. Por ejemplo, JWT suma 71 años con la cuenta Ford. Los directivos dentro de las corporaciones deberían analizar con mayor detenimiento sus ambiciones para los próximos 25 años, en la medida en que se busque permanencia en el mercado será más importante establecer relaciones de largo plazo con proveedores creativos.
SIGNAL GROUP's insight:

Si observamos el mercado mexicano veremos que la industria de agencias de publicidad en promedio tiene 8.52 años de antigüedad por cuenta. En Relaciones Públicas es de 8.35 años. Pero si analizamos los máximos, hay información de valor. El Palacio de Hierro es sin duda una de las marcas más reconocidas en México es justo decir que su solidez en el mercado está ligada en gran medida a la estabilidad en su relación de 68 años con su agencia de publicidad, Teran/TBWA. Lo mismo sucede con las cuentas de mayor antigüedad de Ogilvy & Mather, JWT y McCann. Por ejemplo, JWT suma 71 años con la cuenta Ford. Los directivos dentro de las corporaciones deberían analizar con mayor detenimiento sus ambiciones para los próximos 25 años, en la medida en que se busque permanencia en el mercado será más importante establecer relaciones de largo plazo con proveedores creativos.

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January 13, 2016 9:43 PM
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The Three Functions of Light (Cinematic Lighting Lesson 01) - Indie Cinema Academy

The Three Functions of Light (Cinematic Lighting Lesson 01) - Indie Cinema Academy | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
the three functions that light plays in the creation of your images: separation, shadow, and fill.
SIGNAL GROUP's insight:

 the three functions that light plays in the creation of your images: separation, shadow, and fill.

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January 9, 2016 6:18 PM
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Kodak Chief Says Film Can Survive Without Special Hollywood Deals - CES

Kodak Chief Says Film Can Survive Without Special Hollywood Deals - CES | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Kodak CEO Jeff Clarke nearly took the company out of the celluloid film production business about a year an a half ago -- relenting when Warner Bros, Universal, Paramount, Disney, and Weinstein Co. committed to buy a set amount of film stock for several years.
SIGNAL GROUP's insight:

film is now a break-even business. “If we continue to have momentum on origination, this will be nicely profitable” for Kodak.

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January 6, 2016 1:41 PM
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Iluminación profesional en Universidades, Preparatorias y Tecnológicos Privados y Públicos

Iluminación profesional en Universidades, Preparatorias y Tecnológicos Privados y Públicos | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
FLUOTEC UNIVERSITY AYUDA A LAS INSTITUCIONES EDUCATIVAS, PRODUCTORES Y CANALES DE TELEVISION A MARCAR LA DIFERENCIA A TRAVÉS DE LA ILUMINACION
SIGNAL GROUP's insight:

FLUOTEC UNIVERSITY AYUDA A LAS INSTITUCIONES EDUCATIVAS, PRODUCTORES Y CANALES DE TELEVISION A MARCAR LA DIFERENCIA A TRAVÉS DE LA ILUMINACION

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January 6, 2016 1:09 PM
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User experience with @FLUOTEC Fresnel LED Lighting fixtures for Television & Theaters

User experience with @FLUOTEC Fresnel LED Lighting fixtures for Television & Theaters | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
CONGRATULATIONS ¡ READ the experience of Bob Kovacs with #fresnel #led #LIGHTING   For more information on the range of lighting fixtures Available in the US by FLUOTEC please visit us FLUOTEC
SIGNAL GROUP's insight:

For more information on the range of lighting fixtures available in the US by FLUOTEC please visit us www.fluotecusa.com

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December 23, 2015 6:24 PM
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Our 5 best Content Marketing reports of 2015

Our 5 best Content Marketing reports of 2015 | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
To help you compare your results to theirs, we’ve rounded up the five best content marketing reports of 2015.
SIGNAL GROUP's insight:

FLUOTEC Social media is a core component of content marketing.
#WeLight #Television #Studios & Theaters and We are building a learning network of specialized #LigthWarriors through the launching of FLUOTEC University http://fluotec.co/fluotec-university/

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December 19, 2015 12:07 PM
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Elías Rodríguez asume la dirección general Técnica de Televisa San Angel

Elías Rodríguez asume la dirección general Técnica de Televisa San Angel | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
Si bien su posicion en Televisa Chapultepec donde se desarrolla Noticias, Deportes y Eventos especiales lo sigue manteniendo, Rodriguez estara a cargo de la dirección general Técnica de Televisa San […]
SIGNAL GROUP's insight:
Elías Rodríguez asume la dirección general Técnica de Televisa San Angel #Televisa #Television #Tecnologia 
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December 15, 2015 10:11 PM
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Lighting Video: Five Important Aspects of Any Lighting Setup

Lighting Video: Five Important Aspects of Any Lighting Setup | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
The secret to shooting fantastic footage isn’t to buy a better video camera, it’s to take greater control over what happens in front of the video camera's lens.
SIGNAL GROUP's insight:

When it comes to making lighting decisions, there are at least five factors to consider every time you turn on a lighting instrument: Position, brightness, quality, shape and color.

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December 4, 2015 5:04 PM
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Nuevos datos de Nielsen socavan teoría de la "segunda pantalla" | The Daily Television

Nuevos datos de Nielsen socavan teoría de la "segunda pantalla" | The Daily Television | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
La audiencia para visualización de TV solamente cayó un 10 por ciento, hasta los 8,4 millones de individuos por minuto, en la categoría de 18 a 34 años, la más observada por la publicidad.
SIGNAL GROUP's insight:

La audiencia para visualización de TV solamente cayó un 10 por ciento, hasta los 8,4 millones de individuos por minuto, en la categoría de 18 a 34 años, la más observada por la publicidad.

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November 19, 2015 9:43 PM
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REVIEW: Panasonic DVX200 Camcorder

REVIEW: Panasonic DVX200 Camcorder | Comunicación, Mercadotecnia, Publicidad y Medios... | Scoop.it
SIGNAL GROUP's insight:

PANASONIC DVX200 is a 4k beast, with a Leica Dicomar 12.8–167mm, f/2.8–4.5 fixed lens and a ‘four thirds' sensor. The camera records to SDHC or SDXC cards in a variety of formats, from 4096x2160 24fps down to 1920/1080 at 120fps. The CODEC used is generally H.264, packaged as MOV or MP4, but there is an option for AVCHD, and internal recording is always 8-bit 4:2:0. It is possible to record 4:2:2 externally, either 8-bit or 10-bit, though selecting the latter prevents simultaneous internal recording.

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