Social media and the Internet

"I mean, influencers are a nice idea. But actually, they’re not needed. They’re no better than a couple of normal people endorsing your brand and will have no long-term impact. They’re overrated and make no difference to your business as people trust them no more than anyone else on the internet…”

Imagine if someone said this to you, straight-faced. We’ve seen it happen and it’s stuck with us. Not only do we respectfully disagree, but we’d like to take this chance to refute the above notion and actually point out the benefits of getting ‘influencers’ on your side.

Increasing customer advocacy is now a top priority for 67% of CMOs, and with 74% of customers relying on social media to guide their purchasing decisions you can begin to see why it’s such a high priority.

Here’s 8 reasons why getting widely trusted people from your field to sing your praises can only be a good thing for your business....

Via Jeff Domansky