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Biking, brands, and a body by Cooper — all in scheme to ease traffic congestion in London.
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Scooped by
Judy Curtis / SIPR
June 28, 2016 10:39 AM
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Scoop.it!
Judy Curtis / SIPR's insight:
Applying an advertising model to promote the use of bicycles in London -- get a free bike, and cycle to work for a year! So very smart, on so many levels.
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