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These days, it’s no secret that high-quality images are important for any marketing strategy, particularly when it comes to social media. Images not only help brands stand out in busy social news feeds, but they also boost engagement and build brand awareness—and their importance is growing.
According to a WebDAM infographic, 84% of all communication will be visual by 2018. So, there’s no better time than the present to ensure you’re creating and sharing top-notch imagery. And that starts with following sizing best practices for each channel.
To help you do just that, below is a quick cheat sheet for sizing your images for optimal impact, complete with dimensions and some examples. In addition, you’ll also find some helpful tools that can help your resize, edit or create images....
To become world-class (the top 5%) takes only about a month of focused, intentional work. Breaking through those extra four percentile points to become a true master copywriter (the top 1%) will take you years, if not decades, of practice and dedication. However, unless your entire career is dedicated to copywriting, all that effort is unnecessary. If you can break out of the realm of good copywriting and become great, the extra four percentage points are simply not needed to run a successful business. Becoming world-class is completely achievable and can be done faster than you think. With that definition out of the way, let’s begin....
When you create landing pages, sometimes you’re forced to make some tough calls — deciding on the type of headline, all the way down to the colors on the page, and CTA button copy.
Every single decision has a significant impact on your conversion rate. Of course, this puts added pressure on you to get all the elements perfect before you publish the page.
The data you collect with A/B testing puts a lot of the CRO questions to bed, but the thing with testing is that it’s not an immediate solution. You can’t rely on A/B testing data as soon as you publish your page.
This is where CRO best practices come into play.
We’re going to make a case for both types of pages and argue why one should take precedence over the other. Then, we’ll give you a list of factors that will help you decide the length of your pages once and for all.
Let the debate begin....
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Scooped by
Jeff Domansky
July 25, 2016 1:25 PM
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Looking for a low-cost way to conduct consumer research?
Social media can provide a free treasure trove of data about your customers.
With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.
This information will help you answer their questions, solve their problems and define your social media and content strategies.
In this post, you’ll learn how to quickly conduct research on social media and put it into action.
Even though Snapchat is said to have over 150 million daily users, many are still at a loss for where the app fits into their marketing plan. Think for a moment about some of your most embarrassing moments. Perhaps you fell off of a chair in the middle of a painfully hip, packed restaurant (me). Maybe you fell asleep in the middle of a meeting and got called out by your coworkers (me). Perchance you were at a professional development event at a colleague’s family cabin and broke the host’s hammock (spoiler alert: me). Whatever your most cringe-worthy moments, I bet you wish they could disappear forever after 10 seconds. This is what sets Snapchat apart. While it can’t erase embarrassing memories from your life, Snapchat’s fleeting nature has been both a blessing and a curse for brands using the image-sharing platform. With the maximum lifespan of a Snap being 24 hours, businesses and brands have had to approach marketing differently on the platform. To help you navigate these uncharted waters, we asked our community for their top Snapchat questions and answered them below....
Do you want to build visibility on LinkedIn? Discover five free ways to showcase yourself and your work to the people you want to connect with on LinkedIn.
Do you want more people to join your LinkedIn group?
Are you looking for tips to get more exposure for your group?
LinkedIn groups are a great way to generate leads and increase influence within an engaged community.
In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....
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Scooped by
Jeff Domansky
June 17, 2016 6:59 PM
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Written content plays an important part in just about every small business. Whether it's marketing material, product descriptions, blog posts, or educational articles, that content tells potential customers who you are and what you represent as a business; it solidifies and reiterates your brand.
But it's all too easy to fall into a content-writing rut—especially if you've been writing content for a number of years. If you're producing the same type of material and covering the same topics over and over again, your content may be less effective. Don't worry, though. You can reverse this trend with a few simple tweaks.
In this article, we'll look at six ways that you can improve the quality of your content and keep your readers engaged and interested....
If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn. On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something. The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway....
You want to be writing the right content, right?
I mean, if you're not getting anything out of your blog, why are you (or your content creators) spending hours researching, writing and formatting?
This article will break down the 10 most important pieces of content and how they can be used in combination to attract readers, generate leads, nurture those leads into signups and those signups into upgrades....
Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help. Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....
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Scooped by
Jeff Domansky
January 26, 2016 11:30 PM
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But here’s what you need to do to plan your campaign: - Pre-campaign planning
- Define your campaign goals and metrics
- Targeting – who you are going to target and how
- Map out your funnels
- Create your content and build your editorial calendar
- Get all your tracking in place – goals, URL builder, etc.
- Campaign Launch
- Optimization – assess and adjust
- Evaluate at the end of project.
We call this the rocket formula, so of course we have an image of a rocket!...
To prove the value of what you have to offer, why not let your happy customers do the talking?
Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action. Plus, having a testimonial page serves as yet another indexed page on your website containing content covering product features, pain points, and keywords you're trying to rank for.
What are some examples of great testimonial pages? Here are 11 of the best examples out there to inspire you....
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A 26% lift may not seem impressive to some, but from an annual perspective, that one change grew revenue well into six figures. If you know anything about me, you know I’m obsessed with split testing. I kept testing, kept tweaking, and kept optimizing my contact page. With every test, I learned some new lessons. Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better. Why? Because these are warm leads. Anything you do to move qualified leads into your funnel is a smart move. How do you turn your boring ol’ contact page into a massive lead magnet? Let me give you the perspective-setting intro, then we’ll dive into some tricks....
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Scooped by
Jeff Domansky
September 13, 2016 10:53 AM
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Being the largest business marketing site in existence today, LinkedIn is a very powerful business marketing resource that you can rely on. Unlike other social media platforms, the mood on LinkedIn is more professional, and every conversation is geared towards a transaction and partnership. It is on the site that people get to advance their careers and build successful businesses. But just like any other marketing strategy, your marketing strategy on LinkedIn ought to be carefully thought out for it to yield the kind of results that you expect. It is the perfect B2B marketing platform and as such you want to make sure that everything is structured towards getting you the business advancement results that you want. Here is how you can maximize on your marketing using this very popular professional site....
Are you debating whether your small business should invest time on Twitter?
Do you wonder how Twitter can help your business?
By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.
In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition....
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Scooped by
Jeff Domansky
July 15, 2016 2:52 AM
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In 1992, Bruce Springsteen recorded a song about media overload and its discontents. He called it “57 Channels (And Nothin’ On).” How quaint. In 2016, Brian X. Chen writes, it’s possible to save money by ditching traditional cable providers, and instead subscribing to nonstandard broadcast services offering 55, 70, or 100 channels. But you probably won’t like it. It’s not that there ain’t nothin’ on, either. The reasons these other services can’t match traditional expensive cable packages tell us much about a seldom-examined question: Why, in this day and age, do we still watch so much TV?
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Scooped by
Jeff Domansky
July 4, 2016 11:28 PM
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Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.
Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website.
Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years as the owner of an SEO and online marketing agency.
Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the SEO implications, you might do something harmful like throw away substantive content or change every page’s URL without making sure to redirect the old ones....
Wondering how to use Snapchat for your business?
Want to create deeper connections with your followers?
Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility.
In this article, you’ll discover 10 ways to use Snapchat for business.
In this post, I'll show you how you can use SocialBro to segment your Twitter audience. You can use this data to find the people you should be connecting with.
You'll be able to create targeted audience segments for your specific Twitter goals.
In doing this, you'll create your own perfect Twitter marketing strategy. And you'll have people chomping at the bit to read your tweets.
I’m going to share with you three ways to go beyond basic keyword research. Although keyword research should still be a part of your SEO, it’s only the start.
I’m confident that these advanced research methods will add rocket fuel to your marketing, attract targeted traffic, earn valuable links, and ultimately boost your revenue.
I will explain in detail how to use each of these powerful research methods.
First of all, let me preface this by revealing something you may not know about Google: the algorithm changes 500-600 times per year.
That’s a rate of nearly 1.5 changes a day!
Even with all the marketing ability I’ve developed running my various businesses, I can’t hope to keep up with the rapid pace of change in the Google search algorithm and its machine learning. Odds are, neither can you.
So, now that you understand the why, let’s dive into the how. This is how we do keyword research in today’s world....
You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.
I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.
Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.
While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company
For many, social media is simply a place to post links to content they've created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. This is not going to bring results. Social marketing is a lot of work, and it takes time listening and responding. It's social, and anything social takes an investment of effort and skill. Check out these 41 resources that will help you develop the skills needed to be effective on social media. You may want to bookmark this post so you can easily refer to it again later....
Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.
But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.
Luckily, we’ve got your back....
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Scooped by
Jeff Domansky
January 25, 2016 11:59 PM
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What’s the point of having Twitter followers if none of them engages with you, right? Many (personal) brands on Twitter face the same challenge. While they might have a decent number of Twitter followers, engagement is not always high.
In most cases, this is a wake-up call for you to change things around, create more interesting content and draw your audience’s attention. If you find yourself in this situation, take a look at ten tips and tricks for building an engaged community on Twitter....
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Practical image tools and tips to help bloggers and content marketers get better results.