Adresser le bon message au bon internaute reste compliqué lorsqu’il s’agit de SEA. Avec « If Function », la personnalisation des annonces Adwords est simplifiée.

Dans cet article accompagné d'une infographie, je vous présente 10 étapes à suivre pour mettre en place une campagne

Google has announced major changes to the way enhanced CPC bidding, or ECPC, works in AdWords. Here's everything you need to know about this change.

Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results.

Yann Damongeot, Directeur DoubleClick France, nous partage sa vision de l’évolution des enjeux du Search.

New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.

In the new test, ads based on existing ad and landing page content are added to ad groups by Google.

Searchmetrics publie les résultats de son étude SEO annuelle. Son principe : identifier les points communs des sites bien référencés. Comment structurent-i

Voice is the next interface in computing. As a marketer, can you afford to sit and wait until it disrupts your industry, or should you take action? This guide tells you how.

Mobile, direct answers & site speed factors gain greater weight.

Should you optimize a single page for one keyword phrase? This study might say otherwise.

Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.

Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before.

Les requêtes vocales gagnent en popularité. Mais on ne recherche pas de la même manière avec un clavier et par la voix. Quelles conséquences pour le référencement ?

Find out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals

Want your content to be found by mobile users in Google News? Well, it seems like you need to have AMP to make that happen now.

Toujours en haut du top investissement des annonceurs. Le search est la première discipline activée par les annonceurs en 2016...(comme les années précédentes).

Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases.