Patrick S. Renvoise (Chief Neuromarketing Officer at SalesBrain) together with Antonio Casals Mimbrero (Partner at SalesBrain, Associate Professor at Universitat Pompeu Fabra) had a presentation on the implication of neuromarketing in business (and how to significantly increase the effectiveness of advertising and marketing campaigns).
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Scooped by
Sakis Koukouvis
onto Science News February 21, 2012 6:43 PM
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