Researchers from Claremont Graduate University (CGU's) Center for Neuroeconomic Studies have discovered evidence to suggest that coupons can help make shoppers happy and relaxed.
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Why do we pick certain baby names and what can that tell us about future trends? 
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From
phys
People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in the Journal of Consumer Research. But choosing highly aesthetic products may make people more open-minded. More on SELF-ESTEEM: http://www.scoop.it/t/science-news?tag=self-esteem
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The Reptilian Brain is the CEO of decision making. NEUROMARKETING: http://www.scoop.it/t/science-news?tag=neuromarketing
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Based on consumer neuroscience, a growing area for marketers looking to better understand consumers in more depth and with greater detail and precision, we know that moms and women in general use more areas of their brains to process information than men do, giving them enhanced multi-tasking, especially when it comes to shopping activities. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
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The leader of the social network's efforts to mine its piles of data says the effort can help explain why people act as they do.
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From
phys
People who believe the world is a just place trust salespeople more than consumers who don't—but only after they've made a purchase, according to a new study in the Journal of Consumer Research.
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In order to successfully impact the 40 bits of conscious information that the social customer takes in, you have to craft content and messages to grab attention, engage the emotions, and easily retain in the memory. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=1&tag=neuroscience
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Chinese consumers pay too much for goods and services because of superstitions surrounding particular numbers, Binghamton University economist Zili Yang says. In a study published recently by The Journal of Socio-Economics, Yang reports that an aversion to the number 4, combined with a preference for the numbers 6 and 8, may translate into a “surcharge” of as much as 1.4 percent of China’s gross domestic product.
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Imagine going to a car dealership and customizing your vehicle on the spot and see the customization instantly. Or perhaps it's taking a trip to the. Via michel verstrepen
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Patrick S. Renvoise (Chief Neuromarketing Officer at SalesBrain) together with Antonio Casals Mimbrero (Partner at SalesBrain, Associate Professor at Universitat Pompeu Fabra) had a presentation on the implication of neuromarketing in business (and how to significantly increase the effectiveness of advertising and marketing campaigns).
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(PhysOrg.com) -- Software developed at Oxford University that accurately assesses what people mean from what they say online will provide a valuable ‘sentiment analysis’ tool for businesses, particularly finance companies.
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What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties.
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The word "pain" is in Christophe Morin's title because his company's approach is to help marketers look at the frustrations and challenges consumers experience.
Heitor Fox's curator insight,
April 22, 2015 9:24 AM
Esta é a verdadeira essência do Neuromarketing, a essência primeira que nos permite chegar mais além na comunicação com os consumidores e com todos os colaboradores de uma organização ;)
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From
bigthink
Research offers evidence that "sacred values" are a different mental experience, with a different basis in the brain, than is haggling over how much money you'd need to swallow a bug or go work for Goldman Sachs. NEUROSCIENCE & SACRED: http://www.scoop.it/t/science-news?q=sacred+neuroscience
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From
phys
The sound of silence isn't so golden for consumers, and both marketers and advertisers should take note, says new research from a University of Illinois expert in new product development and marketing.
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We all have a special cluster of cells in our brains called “mirror neurons” that seem to mimic in your brain an experience you see, hear, or read. This has profound implications for marketing. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
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Letting customers decide how much to pay for a product seems like a surefire way to go out of business, although bands like Radiohead have used the strategy with limited success. So does it really work?
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As academics, Neuroscience just helps us to understand how”. In other words, rewarding the center of your brain through marketing is a key factor for the success of any product, thus we should thrive for the advancement of these wonderful technological tools for a brighter financial future. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?tag=neuroscience
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(PhysOrg.com) -- Honesty may be the best policy, but new research from the University of Sydney suggests that consumers feel more satisfied if they lie and get what they want than if they tell the truth.
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There are ethical dilemmas and potential threats to consumers from a technology worth £5bn globally and growing fast... Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=1&tag=neuroscience
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France has banned commercial applications of brain imaging. So why approve its use in court, asks Olivier Oullier. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=1&tag=neuroscience
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Demographics have defined the target consumer for more than half a century - poorly. Today's psychographics build a deeper understanding of the customer.
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“How Companies Learn Your Secrets,” an absolutely fascinating feature from Charles Duhigg at the NY Times Magazine, drawn from his book “The Power of Habit,” a review copy of which I’m now reading. Both feature and book explore a startling and sometimes dismaying collision between the increasingly sophisticated scientific understanding of habits — how they’re formed, how they can be disrupted and changed — and, among other things, company’s efforts to use that knowledge to steer your habits and money their way. (You can also learn how not to eat too many chocolate chip cookies, if that’s knowledge you actually want.)
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Consumers react differently to units of measurement -- depending on whether they are thinking concretely or abstractly, according to a new study in the Journal of Consumer Research.
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Using coupons make you happy? Just add that to the list of things that you incorporate into your chic Lifestyle by Deisgn...
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