Applying Neuromarketing to Improve Business Results | Science News | Scoop.it

Patrick S. Renvoise (Chief Neuromarketing Officer at SalesBrain) together with Antonio Casals Mimbrero (Partner at SalesBrain, Associate Professor at Universitat Pompeu Fabra) had a presentation on the implication of neuromarketing in business (and how to significantly increase the effectiveness of advertising and marketing campaigns).