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Is less more in content marketing? We used content intelligence to back our research and contribute to the quantity vs quality debate in content marketing. 
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If you’ve looked at enough SaaS websites, you’ve probably noticed a bit of a theme: home pages designed to act as landing pages. They have minimal top navigation.
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The recipe for success of your website isn't determined by how much content you have, but rather how well that content satisfies your users' cravings.
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How much commitment are you asking of your customer? Ask that key question and you can nail down whether short or long copy can convert.
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From
moz
The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. It's all explained in this week's edition of Whiteboard Friday.
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One of the most efficient ways to boost your customer base is the content that you present on your website. For people to gravitate towards your content, it has to be presented in a manner that is ae…
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One of the longest standing debates in copywriting and marketing circles is which is better—long or short copy?
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There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play?
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Via massimo facchinetti
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![How Long Should Push Messages Be? [Quick Tip] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/1BamUL5zrAkIYiiRPwWNPiEwTYvAgxkwbcqybkdR3lU=)
Writing an effective push message is a lot like writing an email subject line – it needs to convince someone to open your app. And it needs to be awesome. And persuasive. And clear. And…short? (W…
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Although long-form content doesn’t keep visitors on your site for as long as you’d think, it does tend to convert readers from passers-by to occasional visitors.
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“It depends.” What a totally unsatisfying answer. Of course it depends. But there are rules of thumb. There is research. We can analyze what works and draw conclusions. We can create guidelines, especially for things that are measurable. Like length.
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Long content is supposed to be the be-all and end-all. But then why does Seth Godin get away with super-short posts? Check out this data. (2016)
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We take a look at whether creating long form content is worth a startup's time. Featuring tips from HelpScount, Gleam and Grasshopper.
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Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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Is there a correct length for an ebook? How do you know how long it should be? You have to look at several factors so you can determine optimum length.
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Fact: Long sentences can be difficult to read.
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Long copy or short copy. How do you choose? How much copywriting do you need to be effective? This post explores those very questions. Save on therapy – share your thoughts.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.
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![[Contenidos] 3h para escribir un post de 1000 palabras, 1 vez a la semana – d+m, blog de Eva Sanagustín | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it](https://img.scoop.it/QpPWcYlqgU2KVao98BxZzyEwTYvAgxkwbcqybkdR3lU=)
