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Real Estate listing descriptions are vital to marketing a home well. While photography is important so is how you describe the property!
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Bill Gassett
May 2, 2016 7:57 PM
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In every industry there are those who strive to be the best and others who are content in just getting by. Without a doubt this describes those who are in the real estate industry.
Some real estate agents are exceptional marketers and will go above and beyond to do everything possible to sell their clients homes.
A great deal of real estate agents however do the bare minimum. One area of the business where this is readily apparent is the effort in which some agents put together the listing remarks in both the multiple listing service and other marketing channels online.
Like exceptional photography, the listing description is an important part of selling homes! Without good listing remarks it is difficult for home buyers to get a good feel for a home. While photos certainly capture the imagination of buyers, the listing description will often cement someones interest in a home.
Some agents really get this and will make a concerted effort to make their clients properties stand out online. They take the time to write vivid descriptions. It is called going the extra mile. Doing what it takes to get the job done comes naturally.
Then there are those who spend very little time at all. Folks this is not the kind of real estate agent you want in your corner.
You don't need your agent to be a poet but someone who can make your home sound better than the average property.
If you are a real estate agent take a look at the article to glean some tips on writing compelling real estate copy. By taking the time in writing your descriptions you will increase the odds of selling your clients homes quicker and for more money.