Do open houses work to sell a home? Are open houses necessary for a home seller? For years the public has been fooled into believing that open houses are an important part of real estate marketing. In the digital age open houses are worthless. Open houses benefit one party - the real estate agent.
One of the biggest misconceptions in real estate sales is that open houses are necessary to sell a home. Unfortunately, they are played up heavily by real estate agents who fool the general public into believing they are worthwhile.
Here is the truth: open houses benefit real estate agents NOT homeowners!
They are one of the best ways a real estate agent can meet people and potentially secure future business.
A real buyer on the other hand will always schedule a showing with an agent when they are serious about viewing a home.
What many sellers don't realize is that open houses can be a magnet for crime. They are the perfect way for people to steal the sellers belongings. It happens all the time.
Of course, lots of unprofessional agents never make their clients aware that this happens.
So when a client asks me if an open house works my answer is always the same - they can work great for a real estate agent. For a seller not so much.
The same serious buyers who come to the open house would have scheduled a showing. So instead of just having a vetted home buyer coming through their property they have anybody that feels like it.
Most real estate agents don't explain this and some sellers never give it a second thought. Why would they? They see a bunch of cars and front of a home and think to themselves this must be worth it.
Do yourself a favor and visit the link above that talks about why open houses don't work.
If you enjoy the article, give it a share.