The industry came together on Tuesday at London’s County Hall for the latest instalment of Adwanted’s annual Future of Audio and Entertainment event. The agenda was jam-packed full of media […]

A quarter of UK adults are tuning in to podcasts weekly, a threefold increase since 2016, according to an exclusive white paper, Media Pulse: Podcasts, published by Adwanted Connected, the platform operated by The Media Leader parent Adwanted UK.

A new report shines a spotlight on how podcasting fits into the broader ad-supported media ecosystem. Based on a national survey of 5,005 U.S. adults conducted by Signal Hill Insights, the Sounds Profitable study offers insights into listener habits, media competition, and the unique strengths and challenges of podcast advertising.

The UK’s total digital ad market grew 13% year-on-year in 2024, according to IAB UK’s latest Digital Adspend report

Podcast advertising growth accelerated last year, returning to double-digit growth and flying past the $2 billion threshold. The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023. 

While new research from Coleman Insights and Amplifi Media indicates a surge in video podcasting, it does not mean the death of audio.

In the just-released study from Sounds Profitable, The Advertising Landscape, we find 34 info-packed slides representing a survey conducted by Signal Hill Insights. An online protocol queried over five thousand 18+ Americans, and claims to be the largest public study of podcasting and advertising in America. Click for an excerpt…

Personalities are the top reason for tuning into a radio station. Personalities (61%) outpace music (56%) as to why someone tunes into a station. Women, Millennials, and Gen Xers index highest in citing personalities as a main tune-in factor. 

In a moment of uncertainty, we’re surfacing evidence from the WARC archive to understand what happens when brands ‘go dark’ and stop advertising: simply, long periods off air damage brand health and make it difficult and expensive to recover that lost growth.

Combined Monthly Audio-Video Consumption Now Reaches Majority of U.S. Women

Digital revenue continues to be a growth area for radio groups and accounts for a large portion of a company’s overall revenue. A standing-room-only crowd gathered for a NAB Show

Although podcasts and streaming are a significant part of the audio offer, there has been little analysis on their true scale and the benefits for advertisers. Let’s change that.

Keep what's good; change what's wrong. That's the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? "Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it." A…

Spotify has announced a sweeping upgrade to its advertising technology, positioning itself as a more powerful, flexible and creative destination for advertisers. “We’ve upgraded our ad tech, expanded partnerships, and deepened our expertise to make it easier for advertisers to buy, create, and measure campaigns with clear results,” it says in the announcement. The centerpiece is a trio of innovations that blend automation, programmatic scale and generative AI.The biggest shift comes with the lau

In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we learn five key points and their broad attitudes, tolerances, and preferences for in-game audio advertising. The results are intended to highlight the category to potential advertisers, and inform the field generally. Click…

One of the most frequently asked questions the Radio Advertising Bureau receives on audio creative involves wear-out. Wear-out is defined as the point where creative testing declines from its peak due to message frequency fatigue. To explore whether wear-out is an issue, the Radio Advertising Bureau commissioned a study from ABX Advertising Benchmark Index, a global leader in creative testing, with half-a-million ads evaluated to date.

Audacy’s latest State of Audio report serves up a cold dish of reality for CMOs: 40% of them say they’re under pressure to improve ROI and demonstrate attribution. But the news isn’t all bad.“Audio is now more measurable than ever,” the report says. “The conversion reports that became standard practice with digital media are becoming common for Audio advertisers. So getting a real grip on cross-device attribution and ROI is clearer than ever.”Audacy, citing Q4 2024 data from podcast advertising

EE increases spend by 91% to become the UK’s largest radio advertiser Big increase in spend among online-only brands – some more than doubled radio investment Radiocentre has reported that […]

Citing in-house and outside research, along with a case study, a new report from Audacy quantifies the effect of radio or podcast hosts' endorsements of advertised products – specifically their impact vs. regular commercials, and to what degree they strengthen listeners' connection to, interest in learning more about, or intent to purchase brands.“Whether it’s a podcast influencer weaving a product into their storytelling, or a radio host passionately sharing their favorite go-to restaurant, hos

Broadcasters are shifting from traditional over-the-air strategies to embrace digital platforms like TikTok and YouTube, aiming to reach new audiences and expand their content. As radio evolves to meet changing

The Enhanced Ranker Will Also Include Demos+ Audience Demographics and Purchase Intents

CRA highlights year-on-year audience growth in critical demographics for advertisers, including 25–54s and digital streamers

Bauer Media Group has finalised its purchase of Clear Channel’s Europe-North division — a deal first announced in January.

The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.

With all the technology and new ways to consume content, it may seem as though listening to a radio something for older generations, relegated as a thing of the past -- but it's never been more popular.