Audio Is Living In A New (And Enhanced) Age Of Attribution

Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel. Continue Reading →

A new advertising effectiveness study from System1 and Effie Worldwide is putting hard numbers behind something many radio sellers have long believed: emotional, well-branded creative drives stronger business results. And according to the data, radio and audio have untapped potential — if used with the right kind of creative.The report analyzes 1,265 ad campaigns across the U.S., UK, and Europe, spanning 16 years and representing an estimated $139 billion in market activity. It draws on performa

A new national study from Edison Research and SiriusXM Media shows that podcasting has become a mainstream media behavior among Gen Z, a cohort deeply embedded in audio culture. The Gen Z Audio Report reveals that 63% of Americans aged 13-24 — an estimated 35 million individuals — have listened to or watched a podcast in the past month.Podcast consumption among Gen Z is driven by a search for humor, connection and identity. Comedy leads the list of favorite genres, followed by music, entertainme

The first smart speaker – the Amazon Echo – debuted a little more than a decade ago. I remember hearing quite a bit of excitement in the podcasting community because many saw these new speakers as a boon for the medium. By 2021 the devices were in a third of US households, fueling more enthusiasm. […]

SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other digital channels.

Two of the biggest names in U.S. audio are joining forces. iHeartMedia and Audacy announced a new content distribution partnership today that will make Audacy’s full portfolio of more than 240 broadcast radio brands and time-shifted podcasts available on iHeartRadio, iHeart’s free digital platform.

by Mark Mulligan "The recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio. The two lanes converged into one – reverse bifurcation." In his latest column, Mark Mulligan asks whether streaming (more exactly,…

Audacy is shutting down Pineapple Street Studios as it shifts focus away from branded and third-party podcast production. Fewer than 30 staffers will be laid off. Audacy Podcasts will still

Podcast giant Acast is making a splash over its launch of a new revenue dashboard for its creator clients. With changes and innovations reportedly based on creator feedback, the new product promises "unprecedented transparency." Continue Reading →

In the Spring edition of the Podcast Download report produced by Cumulus Media and Signal Hill Insights, consumer research platform Quantilope was commissioned to survey weekly podcast consumers. The study was fielded in April, and digs into eight key questions: What is the profile of weekly and heavy podcast consumers?…

Buying on podcasts isn’t just buying into effective ads, it’s buying a direct line to consumers’ attention.

Forget podcasts: The music platform is promising money and marketing for top creators, and I have the numbers

Often MMM reports produce something called a “response curve,” which shows the sales response and ROI of a media channel across the range of impressions and GRP weight. Response curves are used to show how the ROI and sales shift as the investment level changes.

The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention.

There’s no doubt that YouTube has become an important force in podcasting, primarily due to growing consumer preference for the video platform. The Cumulus Media / Signal Hill Insights Podcast Download study released in April 2023 marked the first time we saw YouTube overcome Spotify as the most used podcast consumption platform in the US. […]

The latest research confirms what Audio advertisers have long known: drivers don’t just listen passively. They engage. In fact, up to 49% make a purchase.

The collapse of local media has created massive gaps in community coverage. Podcasting could help with that.

To fill digital audio’s viewability gap – or audibility gap – audio-focused DSP Audiohook is launching a new podcast measurement panel.

Want to buy the podcast “SmartLess” but don’t have the budget, or the show is sold out? The audience intelligence company NumberEight says its Podcast Lookalikes technology will help brands find other shows with similar audience profiles and content signals. The London-based company has formed a strategic partnership with Katz Digital in the U.S., which will use NumberEight’s Podcast Lookalikes tech to help marketers buy across its network of more than 300,000 podcasts.“With the integration of N

Deal to acquire audio platform confirmed in SEC filing on Tuesday, June 10.

Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that.

The brief For over two decades, EuroMillions has been defined by its record-breaking jackpots — with the biggest UK jackpot ever won sitting at a mammoth £195 million. But despite the potential for life-changing wins in every draw, unless the prize soared past £100 million, players weren’t always feeling the buzz. The issue wasn’t the

A review of research trends — including results of a recent study — from The Trade Desk makes the case that “audio is proving to be a powerful and connective medium that marketers can’t afford to ignore.”The report notes U.S. figures from eMarketer showing consumers in 2024 spent 2 hours and 42 minutes a day with audio, accounting for 21.4% of total media time, yet advertisers allocated just 4.5% of U.S. ad spend to audio media. Also noted are U.S. estimates that 229 million people (67% of the p

Fresh off The Podcast Show in London, I’m coming back energized. It was incredible to reconnect with old friends, meet new ones, and feel the creative and commercial momentum building across the space.