Spotify to distinguish AI artists from real people – and stop recommending them

The MD of Bauer Media Advertising sets out his three-point manifesto.

75% of listeners rate podcast hosts as the most authentic. Among social media influencers, that figure drops to 54%. That's not a small gap.

Is it possible to measure the foot traffic impact of an AM/FM radio advertising campaign on a major retailer’s holiday promotion? If you are location analytics firm Placer.ai, the answer is yes!

IAB's new guide, Podcasts Continue to Evolve: When Listeners Become Viewers, shows how video is fragmenting podcast measurement across audio, streaming, social and CTV. It applies two existing IAB standards to different delivery environments and sets out disclosure principles for buyers and sellers.

Audacy's 2026 Connected Car study shows that as the technology evolves, audio’s role in the car is growing right along with it.

IPVanish, a premium virtual private network (VPN) provider owned by Ziff Davis, and Blue Wire, a network of more than 250 independent sports podcasts, announced today results from a podcast advertising campaign finding that ads generated by AI replicas of podcast hosts’ voices outperformed human announcer read-ads by 26%.

Little Black Book, Global’s new self-service ad platform, AdPower, partners with next generation businesses across the UK, including self-care brand Grace & Stella, bakery Bread Ahead, women’s health start-up Daye, natural deodorant company AKT & reusable bottle brand Ocean Bottle

Edison Research’s latest Insights report finds that AM/FM radio remains the dominant ad-supported audio platform among Americans ages 13 to 34 when they are listening in the car.

07 September 2026 - Thierry Mars - Director Radio, egta How radio businesses can shape the future of in-car audio, and unlock new value for advertisers For more than a century, the car has been one of radio's most powerful environments. It is where millions of people start and end their day, where t

The report also provides compelling evidence of audio's ability to add incremental reach to broader media plans. In one US omnichannel campaign, audio delivered 25% incremental reach beyond audiences already exposed to connected TV and out-of-home.

In this commentary, Wouter Quartier, head of radio at the European Broadcasting Union, says that radio offers something human: trust and companionship.

Radiocentre has relaunched its Advertising Amplified campaign with a new outdoor push targeting major media agencies in London and Manchester. Starting from this week, digital roadside six-sheets will appear near agencies such as Carat, Goodstuff, Havas Media, John Ayling & Associates, MG OMD,...

Music has spent the last decade optimising for infinite choice . Streaming libraries expanded without limit, shuffling became ever more personalised, and feeds manoeuvred themselves into narrower loops.

RedTech • Examine how mandating radio in vehicles can improve safety and enhance the driving experience in today's car market.

New partnership connects RCS' playout software with Triton's programmatic platform, providing a new path to monetize OTA inventory

The US Federal Trade Commission (FTC) and a bipartisan group of 22 state attorneys general are suing Amazon, alleging the e-commerce giant likely extracted more than $20bn from advertising customers by manipulating the auctions that set ad prices on its platforms.

Based on several research studies, including a new one from Google and brand tracking firm Tracksuit, increasing brand awareness can drive share of search, which can in turn increase market share. “The earlier you invest in brand, the greater the return,” the Google/Tracksuit report says. “That’s not a feeling. That’s return on awareness.”In the new global study, which analyzed 31 brands across 15 categories, Tracksuit conducted always-on tracking of awareness, consideration and preference while

Share of Ear is a nationally representative survey, with a respondent age composition that matches the U.S. population 13+. The most recent data release shows that younger age segments account for a higher share of audio consumption relative to their population size.

A series of new studies jointly commissioned by Oxford Road, the world’s largest podcast advertising agency, and the Cumulus Media | Westwood One Audio Active Group®, find heavy audio listeners are much more likely to be familiar, interested in, and use AI for personal and work purposes. The studies also uncovered a “tale of two cities”: significant differences in AI attitudes among those in the marketing bubble (marketers and media agencies) and everyday Americans.

A new skip button is terrifying podcast publishers. Spotify's balance sheet suggests why it might not be terrifying Spotify.

AI-powered media buying has reached premium audio. Butler/Till and iHeartMedia have completed the first agentic streaming audio and podcast campaign, delivering streaming audio 42% more efficiently than traditional direct buying while boosting high-value podcast mid-roll placements. As agentic buying takes root in the ad community, iHeartMedia plans to extend the option to broadcast radio by the end of 2026.

Audio play-by-play is having a moment — and a big reason is the enduring power of the hometown voice.

Reach tells you who could hear your audio ad. Attention, engagement, and sentiment tell you if it worked. See how ARM measures what drives growth.

There is an old adage that it’s the second mouse that gets the cheese, and in the case of audio it might be time to heat up the fondue pot. Audio spent years playing catch-up with digital media when it came to proving what happened after someone heard an ad.

Amazon DSP is working with the U.S. radio industry to bring broadcast radio into the same omnichannel advertising and measurement environment as streaming audio, podcasts, connected TV, display and mobile, with broader integration targeted for 2027.