SiriusXM Says MMM Could Boost Digital Audio Spend – As Long As Brands Get The Right Data

As AI tools like ChatGPT and Gemini become part of daily life, a new Audacy study finds they’re shaping how consumers research, but not how they decide.

The latest Advertiser Perceptions study, conducted in June 2025 with 302 marketers and media agencies, reveals advertiser/agency podcasting usage and interest has reached an eleven-year high.

The weather in Finland can change without warning; a balmy morning with blue skies might give way to sleet, snow, and harsh winds by lunchtime—which is why Finnish people tend to check the forecast often.

As a society and in the media business, we continue to grapple with AI. How will it be used, can it augment existing skillsets, and how do consumers feel about its use? Today in JacoBLOG, some questionable AI applications you might be facing sooner...or later.

The Spring 2025 wave of MIDAS finds that the weekly reach for audio consumption that is solely listened to and not viewed, remains very high with 56.7 million adults or 98% of UK the population (adults 15+) doing so in a week.

Podcasting stands out in its continued reliance on ad creative that is made by the podcast hosts themselves, rather than by a creative agency or studio. Though announcer-read and pre-produced creatives have made in-roads – especially for run-of-network, contextually-targeted and programmatic buys – host-read ads continue to be foundational for many campaigns. The prevailing logic […]

Bauer launches audioXi in the UK, giving advertisers access to digital audio campaigns across live radio, podcasts and more with advanced targeting

Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.

Making it easier than ever for advertisers to buy, create, and measure on Spotify

Podcasting and audio sector calls for formal recognition as creative industry, saying current policy and funding structures ignore its growth and impact

Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel. Continue Reading →

A new advertising effectiveness study from System1 and Effie Worldwide is putting hard numbers behind something many radio sellers have long believed: emotional, well-branded creative drives stronger business results. And according to the data, radio and audio have untapped potential — if used with the right kind of creative.The report analyzes 1,265 ad campaigns across the U.S., UK, and Europe, spanning 16 years and representing an estimated $139 billion in market activity. It draws on performa

A new national study from Edison Research and SiriusXM Media shows that podcasting has become a mainstream media behavior among Gen Z, a cohort deeply embedded in audio culture. The Gen Z Audio Report reveals that 63% of Americans aged 13-24 — an estimated 35 million individuals — have listened to or watched a podcast in the past month.Podcast consumption among Gen Z is driven by a search for humor, connection and identity. Comedy leads the list of favorite genres, followed by music, entertainme

The first smart speaker – the Amazon Echo – debuted a little more than a decade ago. I remember hearing quite a bit of excitement in the podcasting community because many saw these new speakers as a boon for the medium. By 2021 the devices were in a third of US households, fueling more enthusiasm. […]

SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other digital channels.

Two of the biggest names in U.S. audio are joining forces. iHeartMedia and Audacy announced a new content distribution partnership today that will make Audacy’s full portfolio of more than 240 broadcast radio brands and time-shifted podcasts available on iHeartRadio, iHeart’s free digital platform.

by Mark Mulligan "The recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio. The two lanes converged into one – reverse bifurcation." In his latest column, Mark Mulligan asks whether streaming (more exactly,…

Audacy is shutting down Pineapple Street Studios as it shifts focus away from branded and third-party podcast production. Fewer than 30 staffers will be laid off. Audacy Podcasts will still

Podcast giant Acast is making a splash over its launch of a new revenue dashboard for its creator clients. With changes and innovations reportedly based on creator feedback, the new product promises "unprecedented transparency." Continue Reading →

In the Spring edition of the Podcast Download report produced by Cumulus Media and Signal Hill Insights, consumer research platform Quantilope was commissioned to survey weekly podcast consumers. The study was fielded in April, and digs into eight key questions: What is the profile of weekly and heavy podcast consumers?…

Buying on podcasts isn’t just buying into effective ads, it’s buying a direct line to consumers’ attention.

Forget podcasts: The music platform is promising money and marketing for top creators, and I have the numbers

Often MMM reports produce something called a “response curve,” which shows the sales response and ROI of a media channel across the range of impressions and GRP weight. Response curves are used to show how the ROI and sales shift as the investment level changes.

The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention.