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Does your profile list ways for people to contact you outside of LinkedIn? Do you feature examples of your work? If not, your profile isn't as effective as it could be.
Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn profile tips you need to know to help further market yourself and your business.
First, let’s take a look at why you need a LinkedIn profile as a small business owner. You’re not looking for a job, so how can you use LinkedIn?
Unlike other social sites, LinkedIn is not generally a place to push out “fun” messages about your product. Rather, LinkedIn is predominantly a networking site to connect with individuals in your industry as well as find, share and engage with more in depth content....
In search of a better social media strategy? Listen up: these changes will change the way you share.
Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are 10 changes I found that took place in the last couple of months, which could be useful for your social media strategy....
If you have spent considerable time on LinkedIn, then you have mastered basic navigation, noticed the tendencies of users, and arrived at a point where the site has some utility in your business. At this stage, you are no longer a beginner. LinkedIn is already an important part of your daily business regimen. You are ready to take on new assignments, new challenges. You want to ramp up your game but could use a little strategic direction.
...Each of these next-level strategies is engineered to get you unstuck and on-track. As you execute them, you will intuit other strategies that you can immediately apply, unearth new business opportunities, and begin cementing powerful new relationships....
Just like Facebook, LinkedIn is constantly tweaking its interface and presenting users with new tools and options. Visit your profile often (once a month a minimum, but weekly is best) to make sure that your personal brand is projecting the desired perceptions of Professional You.
Examine these five areas of your profile for a quick-and-easy LinkedIn rejuvenation.
LinkedIn can be a very valuable tool for your business but are you using the right management tools?
I meet so many people that say they don’t get benefit from LinkedIn but when I ask them what time they are investing in LinkedIn, the answer is usually none! If you invest some time in LinkedIn it can be very beneficial to your business.In this article we outline 3 tools that will really help you grow your presence on LinkedIn...
Somewhere along the line you started treating it more like a resume. It's time to fix that.Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.So let’s tune yours up with six simple steps...
Does your business have products or services that target unique audiences?Do your customers spend time on LinkedIn?Finding an effective social strategy to reach the right audience for each of your products and services can be challenging.LinkedIn helps you solve this problem with its LinkedIn Showcase Pages.In this article, I’ll show you how your business can benefit from LinkedIn Showcase Pages..
Today, more than ever, employers are searching and looking for employees online. Having a professional online presence that looks good is really important. The good news is that by following just a few steps you can make your LinkedIn profile look amazing, making you more likely to get hired. Whether you’re job hunting, looking for freelance clients, or simply want to keep up to date with company news, you will find a good profile is essential.Here are five tips to create the best looking LinkedIn profile on the web....
While people are generating leads on all of the social media sites, LinkedIn is the #1 choice for business networking and business-to-business marketing. According to the 2013 Social Media Marketing Industry Report by Social Media Examiner, 70% of marketers surveyed are using LinkedIn, and 64% plan to increase their use of the site.
In this blog post series about how social media and blogging work together, we’re looking at how blogging helps you make a valuable contribution to your social media communities in three different ways. Today we’ll apply these to LinkedIn: 1. Expand your mind 2. Expand your relationships 3. Expand your influence...
LinkedIn is a great engagement tool. You hear it time and time again, but maybe you don’t believe it. Or maybe you’re just not using it for the right purposes. Whenever people mention LinkedIn I think of connecting with like-minded peers....
One thing I’ve come to realize is the importance of a multi-touch engagement strategy on LinkedIn groups. Whether you’re simply accepting a LinkedIn users’ request to join a group or connecting with someone in the same industry, you’ll want to keep the conversation going...
Get answers to the questions you were too embarrassed to ask about using LinkedIn.
A lot of great questions came up during the webinar that we didn't have time to answer, and it turns out, a lot of you had the exact same questions. So, we compiled them all and, well, that's why you're reading this blog post.
All those weird questions you had about LinkedIn are about to be answered -- and please, share any other questions you have about the platform in the comments....
People who participate in LinkedIn Group discussions get an average of four times as many profile views. Use Linkedin Groups for sales success. Here's how....
The popularity of LinkedIn Groups led LinkedIn to recently updating the look of Groups pages, more streamlined and visually appealing. That’s good news, because many experts believe that LinkedIn Groups offer your best chance at business development success.
Where Do You Start?
With over two million groups, sometimes it’s hard to navigate successfully in the LinkedIn Groups world.
In the newly launched book, “42 Rules for 24-Hour Success on LinkedIn (2nd Edition): Learning to Generate Results Using LinkedIn for Leads” (by Chris Muccio and Peggy Murrah), the authors offer some advice. They suggest that you should: ...join many groups, participate in a few, manage one.
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I practically live on LinkedIn, so I regularly see examples of profile photos that make me cringe. Here are 20 of the most recent examples of what not to use.
...With more than 277 million users in over 200 countries and territories so far, LinkedIn is a true social networking juggernaut. On LinkedIn, you'll likely meet your new boss, client, partner, or employee, even if you may not know it at the time. The undeniable reality is that before anyone reads the thousand words on your profile, they will judge you by your headshot....
As a sales professional, you may not think of yourself as a brand, but that’s exactly what you are. And if you’re like most sales professionals, your LinkedIn profile page is your primary professional branding platform.
Success in the era of social selling is made easier when your positive online presence precedes you. Think of your online brand as a business. And just like a business website’s success is directly tied to the strength of its value proposition, your social selling success (i.e. your business) is directly tied to how you demonstrate value through your LinkedIn presence.
To help you get the most out of your LinkedIn presence, here’s how to transform your LinkedIn profile into a personal microsite in three easy steps....
Unless you enforce a strict selectivity policy, there's a good chance your LinkedIn network has some significant percentage of complete strangers who may never be able to help you professionally--or who may, and you'd never know it.
New mobile app Broadli aims to rein in the perpetual disorganization of professional social networks, helping people find those connections, or connections of connections, who can help them most, and vice versa.
Created by New Zealand-born entrepreneur Claudia Batten and Alessandra Lariu, cofounder of global women's digital marketing network SheSays and one of Fast Company's Most Creative People 2010, Broadli is an attempt, says Batten, to "digitize serendipity"--that is, use networks better to increase the chances of connecting with the right person at the right time....
LinkedIn has re-defined the resume. So a well organised LinkedIn profile is now essential. Here are 21 key steps to create an awesome LinkedIn profile from Jeff Bullas' blog....
LinkedIn is a rapidly growing platform and a goldmine of opportunity for businesses.In October this year LinkedIn had 259 million registered users and is on track for $1.5 billion revenue this year. So I don’t think LinkedIn has the same revenue issues that Twitter has!Are you and your employees taking advantage of what LinkedIn has to offer?In this article we’ve taken a look at some tools that will help you get more out of LinkedIn....
Why? Everyone else is using them too. Check out LinkedIn's 2013 Most Overused Buzzwords list....
Read the word "extensive" and you don't immediately think, "Great, a comprehensive suite of services covering a broad range of applications!" Instead you skim right over the word because you've seen it thousands of times in the same context. In a business setting, "extensive" is filler.Here are more examples: the 10 most overused words and phrases from LinkedIn profiles in 2013 (along with my thoughts on each). Take a look and then think about removing over-used words and phrases from your website, press releases, and other company communications
LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function.
The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International.
“What LinkedIn is, is an awesome tool that is underleveraged by businesses in general. It’s a great tool to build more relationships with existing customers and it’s an awesome tool to use your customers to connect with prospects,” says Muller. LinkedIn research suggests that members are nearly 50% more likely to purchase from a company they’ve interacted with on LinkedIn, and 80% say they want to connect with companies on the platform.Here are Muller’s five tips to make the most of your time...
Learn how to use Professional Portfolio to display visual content to maximize your exposure on LinkedIn and better showcase your unique professional story.
Do you want to enhance the appearance of your LinkedIn profile?
Are you looking for ways to get noticed and attract more business opportunities on LinkedIn?
In this article, you’ll discover how to use LinkedIn’s Professional Portfolio to make your LinkedIn profile stand out....
LinkedIn offers six mobile apps that enable us to use its content channel for productive networking and to influence decisions makers.
If you’re one of those who signs into your LinkedIn account less than once a week, this article just may open your eyes to how you can use LinkedIn everyday. Let’s set the stage for the case for integrating LinkedIn into your daily work life.
First, understand that LinkedIn recognizes that busy professionals need a reason to use LinkedIn everyday, other than searching for a job. LinkedIn is a mature social network and a viable business, reflected by their stock price growth.Content ChannelLinkedIn has evolved into a top tier content channel and the reason is obvious. You’re a busy professional. You run from meeting to meeting or conference call to conference call. The limited time you spend at your desk is dominated by email and/or another business critical application used to manage your primary responsibility such as a CRM, or an operations-centric application. At the end of your workday, your busy personal life leaves little time to sign into LinkedIn....
LinkedIn can provide unrivaled networking and visibility opportunities for your personal brand, but only if you know how to work your profile. Filling in as much relevant information as possible and updating your profile regularly are two strategies for LinkedIn success. Below are ways you can make the most of your LinkedIn profile....
Somewhere along the line you started treating it more like a resume. It's time to fix that.Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.So let’s tune yours up with six simple steps...
I can tell you that LinkedIn is indeed a very strong promotional tool that when used properly can be a great source of free marketing for your business.
Like anything else in life, getting the results you want takes some time and commitment, so don’t expect too much too quickly. Once you get a better understanding of how LinkedIn works, it will help expose your company to a whole new audience not available anywhere else.On that note here are 10 important tips to remember that will help generate more interest for your business on LinkedIn...
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Here's a useful infographic with 17 LinkedIn tips.