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‘A Call for Accountability’ in a Competitive PR Market...
The role of PR has expanded over the years. The means for measurement and data analysis, though still a work in progress, have improved. Companies depend increasingly on public relations activities for building their businesses. As a result, PR has a greater responsibility to be accountable in ways that speak to a business’ bottom line.... 
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I recently stumbled across an interesting article on Raintoday.com, a website aimed at sales professionals. Written by Colleen Francis, and entitled, 'What to do when your prospect or client goes silent,' the piece lists a number of reasons why aprospective client may be ignoring your follow-up calls as well as strategies for dealing with the silence.
While there's nothing particularly revolutionary about her advice, I did like the author's three call, follow-up strategy for dealing with an unresponsive prospect...
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We did pretty well at a leading PR industry awards program last week. Of the six programs we submitted for judging, two were named finalists. And, of those two, one won an award. So, if this particular awards' program embraced transparency, they'd have listed Peppercom's batting average as follows: .333 (for programs nominated)
Sadly, there isn't ANY transparency in ANY industry awards program. And, that's a shame because, as last week's event made clear to anyone in attendance, the large agencies TOTALLY dominate the proceedings....
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Facebook’s coming IPO has shone a spotlight on the financial upside of social media, but it’s important to keep in mind how much potential social platforms hold for serving the public good. Social media is helping advance the mission of non-profit organizations across a broad range of issues.
In fact, nonprofits account for some of our industry’s most successful and impactful social programs that serve to elevate visibility, advance messaging across a broad range of constituencies, and assist with fundraising....
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Whichever training courses you choose to offer, remember that in addition to the specific skills your team will gain, a training program is a chance to share three important things... quality standards, company "artificial intelligence" and agency vision/culture...
[Great PR agency advice from Ken Jacobs - JD]
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There hasn't been much buzz about the significant downsizings announced this week by many of the major holding companies. Most of the big guys are slicing and dicing their staffs despite year-long announcements about quarterly growth and major wins.
The CommPRO.biz article cites a continuing desire by the aircraft carrier-sized behemoths to 'be nimble' as the reason for the bloodletting. But, I don't buy it. Not for one minute. As a recovering holding companyaholic, I can tell you the downsizing is occurring for two reasons...
[Multinational PR firms struggle - JD]
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What should growing public relations firms do to manage their success most effectively? We queried three executives who have experienced growth first hand—Brandon Edwards, President of Revive Public Relations; Mark Eber, President and Partner of IMRE; and Matthew J. Harrington, CEO of Edelman U.S.—and compiled the following five tips...
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Independent communications firms worldwide are starting off the year in better business shape than 2011, according to recent results announced today from a Worldcom Public Relations Group (Worldcom) survey. As the world’s leading partnership of independently owned public relations firms, Worldcom reported most partner agencies polled, forecast hiring new staff and have already experienced an increase in business and budgets as they begin the new year....
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The past few months have witnessed increased media interest in the motivations of public relations professionals when it comes to accepting consulting opportunities with governments whose actions are, at best, questionable.
The focus has been primarily aimed at the former Libyan government’s ham-handed efforts to spruce up its image while it was under the control of deposed dictator Moammar Gadhafi....
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Keith Zakheim is the president of Beckerman PR, a multimillion-dollar public relations firm in New Jersey. Keith Zakheim is also a big fan of milk. Don't test him!
Below is a real email that Keith Zakheim sent his lazy, selfish, milk-sucking staff yesterday....
PR leadership? Not so much!
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They say, behind every successful brand is a P.R. agency. How about: Behind every responsible brand is a P.R. agency?
At least for Ruder Finn, that's the new mantra. The renown agency recently announced that it would set up its “CSR experience” as a separate practice devoted to corporate social responsibility....
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The Holmes ReportWPP 1H 2011 Results: PR Again Outpaced By Other DisciplinesThe Holmes ReportLONDON--WPP, the owner of numerous PR agencies including Burson-Marsteller, Hill & Knowlton and Ogilvy PR, has reported that PR earnings grew by five...
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A headline like that is likely to polarise opinion. Before you shoot the messenger, let me explain.
The claim is based on the Global Alliance’s new survey of 280 heads of PR industry organisations worldwide.
38 percent of respondents cited social media as the greatest threat facing PR and comms pros today, thanks in part to the competitive pressure it has generated from other marketing disciplines. Respondents ranked social media as the biggest industry threat, above industry relevance; economic uncertainty; budget uncertainty; and, negative business ethics....
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In this episode of “Cubes,” we tour the offices of Lippe Taylor, an award-winning PR agency that specializes in marketing to women.
Located just off Manhattan’s Union Square, Lippe Taylor HQ has a plush, homey vibe. The loft-like space contains a paper note chandelier, a sample closet brimming with beauty products, an in-house art department, and a “Privé” room for private phone calls (and private romances), plus many more cool features....
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This past week, I was filling out PRWeek's annual ranking for PR firms and thought to myself, if there were a couple of things I would love the world to know about public relations, what would they be? So I determined to share with the world the five confessions from inside a top national public relations firm....
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Let’s wrap up this series on “Designing An Effective Agency Training Program” with three points that I trust you’ll find valuable: “Build Support From Training Cheerleaders Throughout The Agency,” “Seek Participant Feedback Regularly And Modify The Program Accordingly,” and “Cultivate A Learning Environment.”...
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Digital Discussions with Aedhmar. Aedhmar Hynes, CEO of Text 100, discusses some of her takeaways from a recent PR Week roundtable hosted in NYC.
As these leaders looked ahead to the future of the industry, they all agreed – the road ahead is paved for success, not just because of the way social media and digital tools have evolved the way we build relationships, but because of the changes happening in society. A corporation’s greatest asset is its reputation – and in a world where transparency is of utmost importance to the social consumer and other stakeholders, communications is in a strong position to lead the way....
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Ok, so you’ve asked for and gotten a commitment for active support from the top (and if you’re the agency leader, you’ve committed to giving it), and done your research so that you can build the program around the agency’s strategic and professional development goals and client performance on agency feedback.
You’ve probably started to lay out an outline of key must-haves. You might even feel that you’re ready to go deep. Stop right there....
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The Council just completed its Q4 survey of public relations firms, and the results are hot enough to warm even the chilliest January board meeting.
First thing’s first: A full 70% of firms report that final 2011 revenues will be higher than in 2010. Only 13% anticipate lower revenues. In the context of a still-uncertain overall economy, the council is projecting about 10% year-over-year industry growth. About half of our members experienced double-digit growth, figures consistent across all revenue categories....
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With all the writing that has swirled around social media in recent years, it’s easy to feel overwhelmed and also to assume that all the good, stimulating, provocative questions have already been asked. Yet judging from last week’s Critical Issues Forum, the discussion around social media is far from stale. Panelists, facilitators, and audience-members alike raised an impressive array of burning questions surrounding the use of Facebook, Twitter and the like by companies. These issues touched on the strategic and the theoretical; on political life as well as business implications. Taken together, they represent a coherent agenda for how to think creatively about social media for the next six to twelve months....
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In the annals of 'no frigging clue why I'm in PR, this one is right up there...recounted uproariouslyby The Blogess...
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There’s an important action you can take to build more business from existing clients: hold regular client business-building workshops. Here are seven tips on making them successful...
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Do PR Firms have the leg up in terms of their ability to manage the measurement of social media?
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WPP, owner of Hill & Knowlton, Cohn & Wolfe and Finsbury, has reported first half headline revenue growth of 6.1% to £4.7bn, while its PR business grew 5% on a like-for-life basis.
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