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Scoop.it!
Ok, so you’ve asked for and gotten a commitment for active support from the top (and if you’re the agency leader, you’ve committed to giving it), and done your research so that you can build the program around the agency’s strategic and professional development goals and client performance on agency feedback.
You’ve probably started to lay out an outline of key must-haves. You might even feel that you’re ready to go deep. Stop right there.... 
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Scoop.it!
The Council just completed its Q4 survey of public relations firms, and the results are hot enough to warm even the chilliest January board meeting.
First thing’s first: A full 70% of firms report that final 2011 revenues will be higher than in 2010. Only 13% anticipate lower revenues. In the context of a still-uncertain overall economy, the council is projecting about 10% year-over-year industry growth. About half of our members experienced double-digit growth, figures consistent across all revenue categories....
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With all the writing that has swirled around social media in recent years, it’s easy to feel overwhelmed and also to assume that all the good, stimulating, provocative questions have already been asked. Yet judging from last week’s Critical Issues Forum, the discussion around social media is far from stale. Panelists, facilitators, and audience-members alike raised an impressive array of burning questions surrounding the use of Facebook, Twitter and the like by companies. These issues touched on the strategic and the theoretical; on political life as well as business implications. Taken together, they represent a coherent agenda for how to think creatively about social media for the next six to twelve months....
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In the annals of 'no frigging clue why I'm in PR, this one is right up there...recounted uproariouslyby The Blogess...
Scoop.it!
There’s an important action you can take to build more business from existing clients: hold regular client business-building workshops. Here are seven tips on making them successful...
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Do PR Firms have the leg up in terms of their ability to manage the measurement of social media?
Scoop.it!
WPP, owner of Hill & Knowlton, Cohn & Wolfe and Finsbury, has reported first half headline revenue growth of 6.1% to £4.7bn, while its PR business grew 5% on a like-for-life basis.
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Scoop.it!
What should growing public relations firms do to manage their success most effectively? We queried three executives who have experienced growth first hand—Brandon Edwards, President of Revive Public Relations; Mark Eber, President and Partner of IMRE; and Matthew J. Harrington, CEO of Edelman U.S.—and compiled the following five tips...
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Independent communications firms worldwide are starting off the year in better business shape than 2011, according to recent results announced today from a Worldcom Public Relations Group (Worldcom) survey. As the world’s leading partnership of independently owned public relations firms, Worldcom reported most partner agencies polled, forecast hiring new staff and have already experienced an increase in business and budgets as they begin the new year....
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The past few months have witnessed increased media interest in the motivations of public relations professionals when it comes to accepting consulting opportunities with governments whose actions are, at best, questionable.
The focus has been primarily aimed at the former Libyan government’s ham-handed efforts to spruce up its image while it was under the control of deposed dictator Moammar Gadhafi....
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Keith Zakheim is the president of Beckerman PR, a multimillion-dollar public relations firm in New Jersey. Keith Zakheim is also a big fan of milk. Don't test him!
Below is a real email that Keith Zakheim sent his lazy, selfish, milk-sucking staff yesterday....
PR leadership? Not so much!
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They say, behind every successful brand is a P.R. agency. How about: Behind every responsible brand is a P.R. agency?
At least for Ruder Finn, that's the new mantra. The renown agency recently announced that it would set up its “CSR experience” as a separate practice devoted to corporate social responsibility....
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The Holmes ReportWPP 1H 2011 Results: PR Again Outpaced By Other DisciplinesThe Holmes ReportLONDON--WPP, the owner of numerous PR agencies including Burson-Marsteller, Hill & Knowlton and Ogilvy PR, has reported that PR earnings grew by five...
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