Public Relations & Social Marketing Insight

In 2012, Pinterest was the big story in social media marketing. In 2013, it will be huge in search marketing, too. 

With 104 million visits in March 2012, Pinterest became the third most-trafficked social media site, moving ahead of LinkedIn (86 million), and trailing only Facebook (7 billion) and Twitter (182 million).

 

With so many visitors and so much potential for sharing content and expanding your reach, Pinterest offers plenty of ways to build your brand's online visibility and boost your search engine optimization (SEO).

 

Here are 15 easy opportunities to take advantage of...

No doubt about it, Pinterest was hot in 2012 having more than doubled its user base since January which should come as no surprise to anyone in the digital marketing world.

There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn't be further from the truth. Like any other widely-used social network, just about anyone can find success with Pinterest if used creatively.

I write for five different blogs that cover a number of topics and I use my Pinterest account to publicize almost all of my posts. In jless than a year, Pinterest has leapfrogged sites like Twitter and StumbleUpon to become the number four referred to both of my sites behind Google search, Facebook and Google+ (yes there is value in Google+ if used correctly, but that is a topic for a different day)....

8 examples of well-run Pinterest contests to inspire your social media marketing.

 

Running contests in social media can get pretty sticky. Each social network has its own contest-related rules to comply with, and let's just say many of them aren't exactly easy going. If you've ever tried to host one on Facebook, you know exactly what I'm talking about.

 

But when it comes to contests, Pinterest is a rule hater's dream network. In fact, it wasn't until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it's definitely one of the more flexible social networks in this respect. According to its "Logos, Trademarks and Marketing Guidelines" found via business.pinterest.com, in addition to making sure your contest adheres to Pinterest's general Terms of Service and any legal requirements, the following are your official Pinterest do's and don'ts governing contests...

 

[Good advice for marketers ~ Jeff]