Public Relations & Social Marketing Insight

Why? Everyone else is using them too. Check out LinkedIn's 2013 Most Overused Buzzwords list....

Read the word "extensive" and you don't immediately think, "Great, a comprehensive suite of services covering a broad range of applications!" Instead you skim right over the word because you've seen it thousands of times in the same context. In a business setting, "extensive" is filler.Here are more examples: the 10 most overused words and phrases from LinkedIn profiles in 2013 (along with my thoughts on each). Take a look and then think about removing over-used words and phrases from your website, press releases, and other company communications

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.

While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function.

The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International.

“What LinkedIn is, is an awesome tool that is underleveraged by businesses in general. It’s a great tool to build more relationships with existing customers and it’s an awesome tool to use your customers to connect with prospects,” says Muller. LinkedIn research suggests that members are nearly 50% more likely to purchase from a company they’ve interacted with on LinkedIn, and 80% say they want to connect with companies on the platform.Here are Muller’s five tips to make the most of your time...

There are more how-to articles about creating LinkedIn profiles than there were stars at the Academy Awards. But with all due respect, most are worth less than a DVD of Lindsay Lohan's best performances. That’s because almost every tip I’ve read suggests you should create an LI profile that reads more like an unemployed used car salesman’s resume.

Success on LinkedIn depends upon your ability to craft compelling stories that engage your audience. The site has successfully transformed itself from an online recruiting platform to a robust business-to-business social media community; as such, you should contribute in ways that add value to the community.

With that in mind, I asked for some quick storytelling tips from Sam Ford, Peppercomm's director of audience engagement, the coauthor of Spreadable Media, and a frequent speaker at publishing and social media events such as South By Southwest and MIT's Media in Transition conference...

DAre you using LinkedIn to your advantage?

Do you use LinkedIn marketing tactics to generate more leads?

Over the past year, LinkedIn has added and revamped some important tools that can streamline your marketing, networking and outreach.

In this article you’ll find the latest LinkedIn features and how you can use them to your benefit....

Does your profile list ways for people to contact you outside of LinkedIn? Do you feature examples of your work? If not, your profile isn't as effective as it could be.

If you have spent considerable time on LinkedIn, then you have mastered basic navigation, noticed the tendencies of users, and arrived at a point where the site has some utility in your business. At this stage, you are no longer a beginner. LinkedIn is already an important part of your daily business regimen. You are ready to take on new assignments, new challenges. You want to ramp up your game but could use a little strategic direction.

...Each of these next-level strategies is engineered to get you unstuck and on-track. As you execute them, you will intuit other strategies that you can immediately apply, unearth new business opportunities, and begin cementing powerful new relationships....

LinkedIn offers six mobile apps that enable us to use its content channel for productive networking and to influence decisions makers.

If you’re one of those who signs into your LinkedIn account less than once a week, this article just may open your eyes to how you can use LinkedIn everyday. Let’s set the stage for the case for integrating LinkedIn into your daily work life.

First, understand that LinkedIn recognizes that busy professionals need a reason to use LinkedIn everyday, other than searching for a job. LinkedIn is a mature social network and a viable business, reflected by their stock price growth.Content ChannelLinkedIn has evolved into a top tier content channel and the reason is obvious. You’re a busy professional. You run from meeting to meeting or conference call to conference call. The limited time you spend at your desk is dominated by email and/or another business critical application used to manage your primary responsibility such as a CRM, or an operations-centric application. At the end of your workday, your busy personal life leaves little time to sign into LinkedIn....