Public Relations & Social Marketing Insight

Wow I can’t believe it’s already year 2 in our top 100 Instagram series. Last year’s list was amazing (and actually contained 150 awesome Instagram accounts) but this year is equally stunning — if not more so! This year you will find a LOT of nature, outdoor and adventure photography. I guess that’s just what I ran into most over the last 12 months.

Regular readers know that I build my top 100 lists over the period of 1 year, adding items to an Evernote list as I organically encounter them. And the result is a list of the 100 best Instagram accounts I ran into during that time that I think you should check out over the next 12 months!

If you’re new to DailyTekk, be sure to check out our other annual top 100 lists. This is already year 5 for our top 100 websites and we’ve already put up a brand new list this year of the top 100 podcasts. But don’t miss the top 100 YouTube channels, top 100 Viners and top 100 Pinterest accounts!...

While it is undeniable Instagram has become an indispensable social network for brands, few of them are able to benefit from their digital communication strategy!

Whether through lack of content, ideas or time (or all that at a time), many brands on the social network decide to give up or abandon it in favor of more platforms generating benefits, such as may be a Facebook or Twitter.

But the app, which now has 300 million active users worldwide can prove to be a showcase of the DNA of a brand, allowing it to sublimate its products / services and create its own visual identity so instant and creative, to the delight of its customers and / or clients!

When we know more than 46% of its users follow brands, we can understand the interest and the need to read the following 20 tips. So here we go!...

With 400 million monthly active users, Instagram offers attractive opportunities to businesses looking to promote their products and services. According to an Econsultancy.com study, users spend more than 20 minutes on Instagram daily. This means brands have a whale of time to grab their target audience’s attention and engage with them on the photo sharing platform.

However, there are many other users, companies and marketers already vying for users’ attention on Instagram, so it wouldn’t be an exaggeration to say that driving engagement there is easier said than done. Remember, the rule of this game is simple: You’ve got to get—and hold—the attention of your target audience, and keep it until they’ve paid for your product or service or, at the very least, subscribed to your email database.

So, how will you win the battle for attention on Instagram? Here, I present to you five tips for marketing on Instagram....

Only 28 percent of marketers use Instagram. That means 72 percent are missing out on great opportunities.

These 10 Instagram tools and apps will help you make the most of your Instagram efforts, whether you're creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers...

A marketing strategy is incomplete without exploring the prospects that Instagram has to offer. With users being obsessed with it, marketers just cannot avoid it. The marketers have mastered the de-cluttering Facebook and reached their desired audience and they have understood the limitations of Twitter’s 140 characters, but Instagram can be slightly tricky. In order to boost your followers on Instagram, you need to have some tricks up your sleeves. I have compiled a list of five easy ways to boost your Instagram followers.

Instagram is by far the sexiest social platform on the mainstream market. Its entire design behind its existence is to expose content in its purest form with simplicity and consistency. Until just recently was it virtually free of sponsored ads, but even now that the floodgates have opened for brands to promote, the experience hasn't been rattled. 

Sure, it has its bumps and bruises. Some seemingly intentional, others just plain frustrating (come on multiple account login and multiple hashtag search). But overall, Instagram has totally proven to be the purest social platform, especially for us visual learners. 

As we've learned with being successful on social media, with great product comes great demand. And with great demand comes high competition. As the platform grows, the harder it is to be heard on it. And even if you do generate tons of followers, if you're a brand, the next question is, how do I convert and actually get a return on the time I'm investing in building this account? So, instead of giving up hope, thinking you'll never have an Instavoice, here are 7 steps to producing a stunning Instagram account that actually converts....

This is a big statement from MDG Advertising: Instagram may be the single biggest opportunity for social media marketers next year. Can it be true?

We’ve heard plenty this year from Facebook, Twitter, and Snapchat, as their uses and back end business deals fluctuate, but Instagram has been the steady social platform not making too much noise. But that just might be what makes it 2016’s winner. Its consistency has made it the fastest growing platform around right now, and MDG has gathered fresh data to prove why marketers everywhere should be factoring Instagram into their budgets.

A few key takeaways from the infographic....

It’s not a photo. It’s not a gif. It’s a Boomerang.

Today, we’re announcing Boomerang from Instagram, a new video app that lets you turn everyday moments into something fun and unexpected.

Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air. Transform an ordinary selfie with your friends into a funny video. Get that exact moment your friend blows out his birthday candles, then watch them come back to life again and again.

Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward....

Fast forward to today and Twitter is still very popular, but the network is not as dominant as it used to be. One of the reasons Twitter has seen a slight decline is due to the most engaging social media app currently available, Instagram.

The Twitter vs. Instagram debate has been very interesting to say the least. We’ve seen some marketers and big brands start to shift away from heavily focusing on Twitter and put more effort toward Instagram.

Right now, Instagram is where consumers live. But does that mean you should jump ship and forget about Twitter too?

Not necessarily. We’ll break down some of the similarities and differences between the two social networks and help you get a clearer picture of which one is best for your brand....

Instagram has no match among photo-sharing social networks, which is why businesses are eager to include it in their social media strategies. It’s taken the network five years since its official launch to begin rolling out advertising, due to the developers’ long-standing goal to make the integration of advertising content into normal browsing experience as seamless and natural as possible.

For businesses, this means that in order to find success on Instagram, they must first get to know the network and its users on their terms.In the past, we have covered essential Instagram elements such as filters, hashtags, and captions; but few Instagram pros manage their presence on the network without some help from hardware and software tools specifically designed for photo sharing.

Whether you’re just getting started with Instagram or need a boost to your follower count, we’ve picked the best Instagram tools to help you manage your photos.

Most of these tools belong to the same four categories: photo and/or video editing, layout, engagement, or metrics. Finally, I’ve thrown in a couple of hardware tools, because let’s face it: even the most skilled iPhoneographers out there need a (steady) helping hand in form of a hardware upgrade....