Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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October 22, 2015 1:05 AM
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25 Interactive Infographics for the Designer in You | InstantShift

25 Interactive Infographics for the Designer in You | InstantShift | Public Relations & Social Marketing Insight | Scoop.it

The success of infographics has evolved since that time. Just a few years ago, infographics became extremely popular with the eruption of digital marketing and search engine optimization.


With their popularity came several changes in the way they were presented. Only the best of the best were shared on social media, resulting in higher brand awareness and consumer engagement.


As the traditional infographic evolved to keep up with consumers’ changing tastes, it brought the world the interactive infographic, which is becoming the most sought after form of data representation to date, even rendering some static infographics as outdated and irrelevant.


To help you stay ahead of the game with your graphic design and create an infographic with the potential to go viral, take a look at this list of awesome interactive infographics....

Jeff Domansky's insight:

Since the beginning of the century, infographics have had a powerful impact on the way we view web media.

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October 15, 2015 11:37 PM
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Infographic: Corruption Across The World Visualised

Infographic: Corruption Across The World Visualised | Public Relations & Social Marketing Insight | Scoop.it

Poorly equipped schools, counterfit medicine and elections decided by bribes are just some of the consequences of public sector corruption. According to Transparency International, nowhere on earth is deemed totally free of corruption. Somalia and North Korea in particular stand out on this map - both scored only 8 out of a potential perfect score of 100. Denmark, New Zealand, Finland and Sweden were rated the least corrupt nations worldwide, according to Transparency International....

Jeff Domansky's insight:

Fascinating infographic on corruption around the world.

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September 30, 2015 11:10 PM
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How to Select Memorable Images for Your Content Marketing

How to Select Memorable Images for Your Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
How much more memorable are visuals compared to text?

One oft-referenced answer is that people remember visuals 6 times better than text—an answer referenced in Buffer’s article on the anatomy of a perfect blog post and an answer that led to a lot of great discussion. After reviewing the original research, it’s clear that pictures are more memorable than words. So the next question became:

People remember visuals better than text. But which visuals exactly?

I’ve spent some time collecting the best research and science on pictures, images, infographics, and more, and I’m excited to share with you what I’ve found—along with some specific ways to use these insights in your marketing!
Jeff Domansky's insight:

Here's a great post from Buffer on why visuals matter.

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September 19, 2015 6:02 AM
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45 Complex Topics Explained Perfectly By Infographics – Canva

45 Complex Topics Explained Perfectly By Infographics – Canva | Public Relations & Social Marketing Insight | Scoop.it

Infographics have become the design darling of visual marketing.


It’s no wonder organizations and individuals are taking advantage of them as a communication tool. We’ve scoured the web to compile a collection of 45 inspiring infographics that show what’s possible in this design category. Browse through them to get some ideas for your next project....

Jeff Domansky's insight:

Take a look at how these infographics transformed tedious data into enlightening visuals — and learn some interesting trivia while you're at it!

Jeff Domansky's curator insight, September 19, 2015 6:05 AM

Take a look at how these infographics transformed tedious data into enlightening visuals — and learn some interesting trivia while you're at it!

Marco Favero's curator insight, September 21, 2015 2:41 AM

aggiungere la vostra comprensione ...

Jasmin Davies-Hodge's curator insight, September 21, 2015 4:13 AM

#infographics an excellent visual communication tool

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February 15, 2016 11:22 AM
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The 100 Most Expensive Keywords on Google #Infographic

The 100 Most Expensive Keywords on Google #Infographic | Public Relations & Social Marketing Insight | Scoop.it
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, Lauren Moss
Jeff Domansky's insight:

Valuable data, great design!

Josh Fagan's comment, February 15, 2016 5:40 PM
Based on typical atty fees, very misleading;)
Marco Favero's curator insight, February 16, 2016 2:16 AM

aggiungi la tua intuizione ...

Laura Tate's curator insight, January 18, 2019 11:44 AM
Wow, San Antonio car wreck attorney is the most expensive keyword at more than $600
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August 14, 2015 1:20 PM
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The Best Infographics of 2015 (So Far)

The Best Infographics of 2015 (So Far) | Public Relations & Social Marketing Insight | Scoop.it
While great infographics come in a variety of forms, the common thread is that they're visually pleasing and designed in a way that makes complex topics easy to understand whether you're a novice in the subject or an expert.


Here are 10 brands from all different industries -- from home furniture to health care -- that totally nailed their infographics this year so far. Check 'em out and get inspired!...

Jeff Domansky's insight:

Lots of infographics inspiration.

Claude Maran - Webmarketer's curator insight, August 14, 2015 4:01 PM

ajouter votre perspicacité ...

Elias "Estatistics" Tsolis's comment, August 15, 2015 10:56 AM
the only one that i liked was this about plastic bugs
workmanowe's comment, August 16, 2015 11:05 PM
Extremely good...!!
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June 26, 2015 8:46 PM
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Why infographics are so important to your content marketing strategy | Inspired Magazine

Why infographics are so important to your content marketing strategy | Inspired Magazine | Public Relations & Social Marketing Insight | Scoop.it

Your infographics are effective marketing tools to build brand awareness. This is due to the fact that visuals used in the illustration of content can convey your business message to the audience easily and so your brand stays in the memory of the audience for a longer time.

You can also use infographics offline for marketing activities. For example, you can take out printed versions of infographics to distribute them on the sidelines of an event or use them on brochures and leaflets to promote your products and services....

Jeff Domansky's insight:

Here are the infographics tips you need get started quickly.

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June 23, 2015 9:17 AM
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Top 12 Tools for Designers To Create Infographics

Top 12 Tools for Designers To Create Infographics | Public Relations & Social Marketing Insight | Scoop.it

There are different types of Infographics, such as flowchart, timeline, versus Infographics, data visuals and more.With the advent of advanced designing tools, the process of creating Infographics has become more exciting. Here I am presenting a list of useful online tools that will help you to ease your designing process to a great extent. Though they cannot replace Adobe Photoshop, they can surely help you to craft basic Infographics easily....

Jeff Domansky's insight:

Here's 12 useful online tools for creating infographics with impact.

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May 2, 2015 10:53 AM
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10 Detailed Infographic Templates for Every Type of Business

10 Detailed Infographic Templates for Every Type of Business | Public Relations & Social Marketing Insight | Scoop.it

So, how do you prepare your next awesome infographic for your business? Well, if you are looking for templates that will help you create your own infographic for your business, you have come to the right place!


In this post, I have put together an assortment of our best infographic templates that offer everything you would ever need to display your data in a beautiful and effective way. Starting from as low as $4, these infographic templates are all yours to customize, extend and publish!...

Jeff Domansky's insight:

If you're looking for templates that will help you create your own infographic for your business, you have come to the right place! Recommended reading from Marketo. 9/10

Christine Lombardo's curator insight, May 4, 2015 9:42 AM

Infographics are the new "it" tool for presenting information on any topic in a concise, visually engaging, and easy to read format. Even better, they're versatile enough to be used by teachers, school administrators, and students.

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April 11, 2015 2:33 AM
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Reasons Why Infographics Make Great Marketing Tools | Gearfuse

Reasons Why Infographics Make Great Marketing Tools | Gearfuse | Public Relations & Social Marketing Insight | Scoop.it
The main reason why infographics are so successful is that they transpose written data into a visual representation of the ideas that information contains. Visual data is absorbed much more quickly and easily, which leads to faster understanding. The majority of the population learns best through visual stimuli as shown in research undertaken into Individual learning styles, which is why for advertising companies, such as those involved in ecig marketing, relevant information is delivered in a visually interesting, coherent and direct way.
Jeff Domansky's insight:
Infographics work because we can process visuals faster. So what are you waiting for? Try your hand at creating your own infographics.
Alison lee's curator insight, May 20, 2015 11:19 PM

THE PHOTO INFOGRAPH: it is visually appealing and interacts with the reader playfully, however because it has to be more visual and use less text, it misses more specific information and stays instead more general 

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March 25, 2015 1:59 AM
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Content Marketing, the Infographic Way.

Content Marketing, the Infographic Way. | Public Relations & Social Marketing Insight | Scoop.it

Infographics are a fun way to present information on the internet. The random visitor might just click the x sign at the right corner of the page and contribute to your bounce rate if he encounters a business blog that has annals of text. But give him an infographic and he stays. Simple, he thinks (and he’s right there) that it’s easier to lift information off an infographic than from a text post. Information, numbers, ideas, statistics and conclusions pop out in an infographic. It is tough to miss important information in an infographic presentation. But write a well researched article on a Word document and publish that on your blog- well, the results might not quite match up to an infographic built from the same data. Less is more. Indeed!...

Jeff Domansky's insight:

Infographics. Get the picture?

Marco Favero's curator insight, March 25, 2015 4:33 AM

aggiungi la tua intuizione ...

Louise Fletcher's curator insight, March 25, 2015 6:44 AM

This article makes a valid point about Infographics not being a suitable medium for every type of communication.  There is a temptation sometimes to try and make it fit when there could be a better way.  However, when done well I think they are a great way to capture and convey the salient points. 

Yukitoshi Fujimoto's curator insight, March 28, 2015 10:33 PM

ワンビジュアルで「インフォグラフィックとは」を誰かに説明するのに便利そう。

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March 2, 2015 2:45 AM
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17 Fantastic Infographic Generators!

17 Fantastic Infographic Generators! | Public Relations & Social Marketing Insight | Scoop.it
Data is crucial. However, displaying a chunk of plain data can be monotonous. Infographics visualize plain data and make it visually more appealing. Data turned into infographic has a higher potential to go viral and be effective. While many of us are designers who can design amazing infographs, Infographic Generators can come in handy to Designers and non-designers alike. They can be a time saving resource. So here is a list of 17 fantastic Infographic Generators I compiled together:...
Jeff Domansky's insight:
17 Fantastic Infographic Generators worth a look!
Javier Castro's curator insight, March 8, 2015 9:30 AM

añada su visión ...

Willem Kuypers's curator insight, March 9, 2015 2:37 AM

J'utilise de plus en plus les info-graphiques. Ce site aide à les créer pour ceux qui sont moins doués en graphisme.

Fran Bozarth's curator insight, March 11, 2015 2:31 PM

This could spice up just about any presentation - student or instructor. 

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February 19, 2015 3:31 AM
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Layout Cheat Sheet for Infographics : Visual arrangement tips

Layout Cheat Sheet for Infographics : Visual arrangement tips | Public Relations & Social Marketing Insight | Scoop.it

Infographic layouts refer to the arrangement of your visual elements and your content. When you begin working on a piece of infographic, you should have a story to tell hence, you will need to select a layout that best suits your story. Using the right layout will ensure good readability and convey your message well.


We have put together a cheat sheet for your quick reference to the right arrangement to use, here are six common ones you can quickly work with....

Jeff Domansky's insight:

Very helpful blueprint for creating interesting and effective infographics.

Jarrod Johnson's curator insight, February 26, 2015 6:22 PM

Great document for building a good info graphic with a layout that is going to get the results you want.

Tony Guzman's curator insight, March 2, 2015 3:29 PM

This article helps you determine the best layout for the type of infographic you may be creating.

David Baker's curator insight, March 13, 2015 1:21 AM

This is a great tool to share with my seminar teachers whose final project for the year is an infographic.

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October 21, 2015 10:50 AM
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Infographic Design: 6 Ways To Use Icons - Venngage

Infographic Design: 6 Ways To Use Icons - Venngage | Public Relations & Social Marketing Insight | Scoop.it

Do you want to make your infographics iconic? Okay, so we don’t mean “iconic” in the usual sense. We mean using icons in your infographic design. Icons are those little illustrative graphic images/clip art that represent an object, action or idea. They are often stylized and simplified designs. N


Using icons can make your infographic design more cohesive and more professional. With Venngage you can choose from over 10,000 icons in our icon library and stylize them to your preference by editing their colors, sizes and positions.  Here are some tips for how to use icons in your infographics....

Jeff Domansky's insight:

6 ways to use icons in your infographic design. Quick infographic tips from Venngage.

Jeff Domansky's curator insight, October 21, 2015 10:57 AM

6 ways to use icons in your infographic design. Quick infographic tips from Venngage.

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October 6, 2015 9:28 AM
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Ten Free Infographic Templates Using PowerPoint

Ten Free Infographic Templates Using PowerPoint | Public Relations & Social Marketing Insight | Scoop.it

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don't.


The hard part, of course, is finding the time and resources to create these infographics.That's why we've created ten fully customizable infographic templates that will give you the inspiration and foundation you need to build your own infographics right in PowerPoint....

Jeff Domansky's insight:

Design amazing infographics with nothing but powerpoint with Hubspot's free template: How to Create 10 Fabulous Infographics in PowerPoint. Free sign up required but useful.

Ted Perlmutter's curator insight, October 8, 2015 3:03 PM

Basic juxtapositions in artful colors, a good place to start in the program that all info architects love to hate.  #NECR2015

Jeff Domansky's curator insight, October 12, 2015 3:24 AM

Design amazing infographics with nothing but powerpoint with Hubspot's free template: How to Create 10 Fabulous Infographics in PowerPoint. Free sign up required but useful.

Bruce Banner's comment, October 12, 2015 1:35 PM
amazing share.
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September 19, 2015 6:19 AM
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Layout #2: Designing A Comparison Infographic - Piktochart

Layout #2: Designing A Comparison Infographic - Piktochart | Public Relations & Social Marketing Insight | Scoop.it

A 2013 study by Louis Alfieri published on Educational Psychologist suggested that case comparison activities commonly led to greater learning outcomes over other forms of case study including sequential, single case, and non-analogous, as well as traditional instruction.


Today, we are going to learn how to take advantage of this concept and apply it to design an excellent educational infographic.Keep reading!...

Jeff Domansky's insight:

If you ever had to compare and contrast two things, sides or opinions, you've come to the right place. Learn to do it with an infographic!

Jeff Domansky's curator insight, September 19, 2015 6:30 AM

If you ever had to compare and contrast two things, sides or opinions, you've come to the right place. Learn to do it with an infographic!

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September 14, 2015 4:07 AM
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New Theme: Infographic & Poster Templates Tell Impactful Story | Piktochart

New Theme: Infographic & Poster Templates Tell Impactful Story | Piktochart | Public Relations & Social Marketing Insight | Scoop.it






This PRO infographic template narrates the power of visual storytelling with key details and statistics about the topic. It depicts why visual storytelling is effective and powerful (and you’d probably know why we’re advocating it too!).


This template can also be repurposed easily to share a business idea or a school project in the form of an infographic and it helps to convey the information visually and comprehensively. Use this infographic to convince your audience with your own ideas!...

Jeff Domansky's insight:

Piktochart introduces two new infographic and poster templates to help you tell your impactful story.

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August 22, 2015 11:05 PM
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Visual Storytelling: The Big Trend for SXSW 2016 | Cool Infographics

Visual Storytelling: The Big Trend for SXSW 2016 | Cool Infographics | Public Relations & Social Marketing Insight | Scoop.it

It’s only August, but voting is already underway for the March 2016 South By Southwest (SxSW) Interactive conference. Long thought of as the breeding ground for new ideas and creative technologies, we can gleam industry insights from the SXSW Interactive Festival. This year, I decided not to wait until the conference to delve into the veritable buffet of groundbreaking panels vying for festival space. This year’s PanelPicker interface received more than 4,000 proposals, which is an all-time record!

While a quick search of infographics yields only 11 results, a mere TWO actually have the word “Infographics” in the title. The industry discourse has shifted away from “how-to” models to “how to do it right.” Infographics have become a key format of the larger conversation: Visual Storytelling.

A quick search for “Visual Storytelling” yields over 200 talks in PanelPicker, along with hundreds more for “data visualization” and “visual content”.  Infographics are now used as one of many effective tools in the Marketer’s toolbox, and an accepted part of the larger conversation happening in the content marketing industry.

Visual storytelling is vital to content marketing success. The following types of visual content are at the forefront of the proposals for next year’s SXSW Interactive Festival.

Jeff Domansky's insight:

Visual storytelling in every form is more than a trend. It's a reality for content marketing.

kelvin dsuja's curator insight, August 23, 2015 3:00 AM

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Nick Peperell's curator insight, September 21, 2015 7:21 AM

Great to see Gifographics in the content mix. Do these add anything beyond the static infographic itself? Be interested to get others thoughts?

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August 10, 2015 11:39 AM
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3 Tips for Creating Effective Infographics to Boost Your Content Marketing Strategy

3 Tips for Creating Effective Infographics to Boost Your Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it

When it comes to digital marketing, there are few techniques more widely used than the infographic. And when used effectively, they can provide a serious boost to any content marketing campaign. As noted by Forbes, “When your content is compelling, design can and should be used to communicate this information.” Many companies have found infographics to be an effective manner to communicate content in a clear and concise manner.


The problem is, many infographics produced today are pretty horrendous. Many are confusing or simply fail to provide relevant facts. And while some infographics are able to stand on their own, others become completely useless when removed from the context of the article with which they were originally published. Perhaps that’s part of the reason why infographic production has fallen in decline in recent years.


But effective infographics can supercharge a content marketing campaign, and indeed, continue to be more effective than other types of online content. Research by BuzzSumo found that on average, infographics vastly outperformed all other types of content in terms of online shares—especially on social media....

Jeff Domansky's insight:

Solid infographics tips, useful examples.

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June 24, 2015 9:38 PM
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The Process of Infographic Design simplified | Visme

The Process of Infographic Design simplified | Visme | Public Relations & Social Marketing Insight | Scoop.it

The mere thought of creating your own infographic can be scary and often is thought of as a complex task that can entail tens of hours.

Visme is about simplifying the infographic creation process, so we thought: why not use our own tool to show you how to create your own infographic?

We collaborated with Randy Krum of Cool Infographics, an expert in data visualization and author of the book “cool Infographics”  to create a simple interactive infographic that breaks down the process of designing an infographic into 5 easy to understand steps.

Check it out and rollover each section for more information....

Jeff Domansky's insight:

The 1-2-3's of creating infographics in - what else - an infographic from Visme.

Jeff Domansky's curator insight, June 24, 2015 10:59 PM

The 1-2-3's of creating infographics in - what else - an infographic from Visme.

Marco Favero's curator insight, June 25, 2015 4:04 AM

aggiungi la tua intuizione ...

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June 9, 2015 1:32 AM
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Data Visualization: How to Merge Form & Function & Make Great #Infographics

Data Visualization: How to Merge Form & Function & Make Great #Infographics | Public Relations & Social Marketing Insight | Scoop.it

The following infographic, created by Zhenia Vasiliev, breaks down the basics of data visualization. It shows how beginners can merge form and function, and design meaningful infographics.


Key highlights:

-  Analyse your data: Analysis is the key. Before we can visualize the data we need to understand it.

-  Come up with a story: Story is finding a single strand of meaning in an endless sea of information. It has a beginning, middle and end.

-  Make it visible: Visualization is a creative act of making. Making the data visually elegant evident and engaging.

-  Entertain to educate: Good data design need to illuminate and inform the viewer, elucidate and illustrate the facts and stats....

Jeff Domansky's insight:

Useful tips on how to turn data into compelling content.

Jeff Domansky's curator insight, June 9, 2015 1:56 AM

Useful tips on how to turn data into compelling content.

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April 18, 2015 2:38 AM
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14 amazing infographics on web design that you can not miss

14 amazing infographics on web design that you can not miss | Public Relations & Social Marketing Insight | Scoop.it
Creativity and great ideas can be dosed in a masterly way of aninfographic. Those 14 infographics is proof of that. They are tremendously useful information, it does so with full creativity and originality. Although most of them are about web design, some of those is also for SEO professionals or graphic designers themselves. I recommend you take a look at them because from the visual and composition view are very well developed....
Jeff Domansky's insight:
Great collection of Infographics for web design ideas.
Jeff Domansky's curator insight, April 18, 2015 2:48 AM

Great collection of Infographics for web design ideas.

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April 6, 2015 2:33 AM
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How to Create an Infographic in Under an Hour [+10 Free Templates]

How to Create an Infographic in Under an Hour [+10 Free Templates] | Public Relations & Social Marketing Insight | Scoop.it

Wouldn't it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. 


Usually.But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel. That's why we decided to take all the pain and suffering out of infographic creation. 


Seriously -- don't throw in the towel just yet. You, too, can create professional-looking, high-quality infographics ... quickly! And I'm going to prove it. First things first ...

Jeff Domansky's insight:

Learn how quick and easy it is to create a professional-looking infographic with 10 free PowerPoint templates.

Carmen Ramos's curator insight, April 12, 2015 12:36 PM

Infographiken erstellen einfach gemacht, mit Power Point

Lori Wilk's curator insight, April 14, 2015 10:04 AM

It's great to have tools to make your more #effective and #efficient that allows you to improve your #productivity. Execellent to help us to learn about creating #infographics

 

 

 

Mery Elvis Mt's curator insight, October 7, 2015 8:34 PM

Crear infografías genera un alto engagement, aprende como hacerlas en menos de 1 hora

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March 8, 2015 10:49 AM
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How to Create Awesome Infographics Without Being a Designer

How to Create Awesome Infographics Without Being a Designer | Public Relations & Social Marketing Insight | Scoop.it
Well, I’m here to tell you that it’s definitely possible to create some awesome infographics in any category that you choose, EVEN if you’re not a designer. In this blog post, I’m going to introduce you to three awesome tools to create the best infographics, tell you how to use them AND how you can share your infographics in different channels all over the web. So, let’s get started!..
Jeff Domansky's insight:
Basic infographics tips from Lillian Sue.
Well Connected Mom's curator insight, April 10, 2015 4:11 PM

Infographics makes statistics visually interesting and more palatable.

judyhaar's curator insight, April 20, 2015 1:19 PM

Info graphics are the norm. Get onboard!

Daniel de Lisle's curator insight, April 23, 2015 5:05 PM

New to infographics and want to get a handle on how to make complex data speak to your clients then read on.

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February 19, 2015 10:26 AM
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25 Best Free Infographic Elements | CSS Author

25 Best Free Infographic Elements | CSS Author | Public Relations & Social Marketing Insight | Scoop.it

Websites are taking the advantage of infographics storytelling ability. Today’s websites are more focusing on the core content and are looking to present the content in a visually pleasing way to enhance user experience.


Today we have put together very useful free infographic elements to help you build all your information into one creative package. All these elements are free, feel free to use them in your projects....

Jeff Domansky's insight:

Building an infographic? Here's a collection of free design tools to help you.

Marco Favero's curator insight, February 19, 2015 10:42 AM

aggiungi la tua intuizione ...

Nedko Aldev's curator insight, February 20, 2015 8:22 AM

 

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