Public Relations & Social Marketing Insight

What’s the first thing a company should do before getting into content marketing?

While opinions may vary, I’d say that analyzing other successful content marketers and their approach is a good start.

Before Twitter shut off the API that allowed people to easily display tweet counts, I went on a data gathering spree…

During the month of October 2015, I downloaded social share counts from top blogs. Here are a few things I learned when analyzing their most shared posts....

During a recent marketing conference, I had some great conversations about the state of blogging.

Everyone was talking about how comments are dead, no one shares anything anymore and readership continues to decline. We all need to reach new audiences, but there isn't a great way to do it.

Facebook sponsored posts work to some degree, as do other types of advertising, but what are we to do?

As it turns out, there is content you can create that will get lots of shares and comments.

Following is a list of 10 types of blog posts that still spark engagement...

Your blog goes dormant, and you curse yourself every day for it.

Sound familiar? It happens to a lot of people. For all the craze over content marketing, there sure are a lot of people who fell off the wagon a long time ago.

I get that. I understand. It’s tough work. It’s grueling at times. It’s thankless. It’s challenging.

And to write an article every single day, day in and day out, year after year? Sounds impossible.

It’s not. And I’m going to tell you how and why.

Here’s what you need to know about what it takes to write a blog post every day....

Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"

That's when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their firstcouple of posts, it hits them: This is way harder than Ithought. Like any person starting a new job, they mess things up.

That's okay -- it happens to pretty much every new blogger. Luckily, it's pretty easy to avoid these roadblocks if you know they're coming. So for all of you beginner bloggers out there who are looking to get up-to-speed quickly, keep on reading.

Below are 12 common mistakes most beginners make and some tips on how to avoid them....

Make sure you have the right balance of common, uncommon, emotional, and power words in your headlines. This structure makes sure your headlines are readable while commanding attention from your audience.

Research proves that readers share emotional and positive headlines with their social networks. Use the headline analyzer to write captivating headlines your audience will share....

Double the traffic. Bam!

TOne of the biggest mistakes we make as bloggers is to give our content the one-tweet treatment. We slave away on our post for hours to only share it with our audience once. This might be costing you traffic. Of course, even if you are already sharing your post more than once – is it really enough? Are your messages as effective as they should be?

This week, we are officially releasing this comprehensive (and free) slide deck to tackle these questions head on. In the slides, we outline a step-by-step process for sharing your post more than once via social media in a way that won’t make you look like a spammer or an over-the-top self promoter.

It really isn’t enough to just promote your content more than once. You need to know how to do it right....

If you attempt to use these tips with the “Oh my GOD I need traffic quickly because I’m scared or worried or impatient or anxious!”, it’s like handing a blow torch to a 5 year old.

Somebody’s getting burned, at best.

Some 5 year old is gonna burn down the house, at worst.

When your energy is off you will mis-use these tools.

But if you hand the 5 year old a blow torch and a package of raw hot dogs, with the proper instructions, he can enjoy flame-roasted wieners instead of burning down the house.

So get rid of that desperate, destructive urge to NEED THINGS QUICKLY and follow these tips....

Headline Analyzer is a free web app which allows you to test the quality of any headline based on its emotional qualities and on its overall structure, grammar, readability, use of words, sentiment and length.

100% free.

My comment: Useful tool to benchmark and test the quality of any title, helps you see with more perspective and objectivity the strengths and weaknesses of your online subject lines....

About a year ago, I came up with an idea. I wanted to show you how to generate $100,000 a month from a new blog.

I picked a topic and have been making progress toward that goal.

But what if you haven’t picked a topic yet?

That’s why I wrote this article. A great blog has to start with a topic.

These are the types of articles, topics, and approaches that have demonstrated massive success in the past and will continue to do so in the future....

As a content marketer for Bizzabo, a growing SaaS company, it’s often challenging to know if what I spend my day doing is working. I worry about generating more visits and more leads while serving the best interests of our readers.

A year ago, the challenges were even steeper. I knew that inbound marketing was effective. I knew that blogging was a good thing and that it was generating some great leads for us. But I wasn’t sure if blogging more frequently would have a tangible positive impact on our key metrics.

After talking with my team, we decided to give blogging more frequently a shot. We committed to publishing 3 posts a week for one year, and we got pretty darn close to that ambitious goal (averaging 2.5 posts per week).

We were able to grow our readership by 190% in that time. We also increased the number of people who subscribed to our blog by 980%. By publishing quality content so frequently, we learned a thing or two about what makes a B2B blog successful, and what doesn’t.

Here’s what I wish I knew when Bizzabo started this initiative a year ago....