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Scoop.it!
Appearing on television can be an odd experience. In one of the stranger (but more common) formats, you may be escorted to a closet-size booth, in which you will speak into a camera operated by a technician hundreds of miles away.
This lesson will help strip away some of the mystery by arming you with 10 logistical and technical details you’ll need to know.... 
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Scoop.it!
Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.
...However, his father, Steve Flacco, told The New York Times: “Joe is dull. As dull as he is portrayed in the media, he’s that dull. He is dull.” And while Flacco may have been in the Ravens' trainers' hands all season, his efforts under the white-hot lights of the media now put him in the PR department's hands.
Jeff Domansky's insight:
Solid media advice for pro athletes and any spokespeople.
Victoria Baldwin's comment,
September 2, 2013 12:52 PM
These are some great tips for anyone working with athletes in the media or in other aspects of PR and marketing. As athletes make dozens of appearances each year, it's important to make them feel like a normal person and not like they're being attacked by a huge fan.
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I've rarely seen someone tell their interviewer that I'm not your monkey. But it seems like filmmaker Quentin Tarantino was very tired of answering this question.
Filmmaker Quentin Tarantino has been making violent (but well-received) movies for the past two decades.
His latest effort, Django Unchained, is the latest in a long line of bloody films. But unlike other Tarantino movies, Django was released less than two weeks after the tragic school shooting in Newtown, Connecticut, which spurred a new national conversation about the role of violence in our culture.
Given that context, it’s unsurprising that reporters would ask Tarantino about the extreme violence in his films. But it’s clear from Tarantino’s answers in this interview with Krishnan Guru-Murthy of Britain’s Channel 4 News that he was tired of answering the question. (The exchange begins at 2:40.)...
Jeff Domansky's insight:
Brad Phillips shares a very testy interview with Quentin Tarantino. There are many valuable media training lessons to take away from this exchange. The biggest one is that Tarantino missed the opportunity to connect more deeply with his fans by letting his personal annoyance gain control. He did stay in control of the interview and his messages but he looked like an ass doing it. If you like movies or media training lessons, this one's worth a look.
Scoop.it!
Very little in life can be predicted or guaranteed with certainty.
So when a reporter asks you if you can guarantee that something will happen “every time” or “never again,” you may have a tough time answering the question without offering some sort of caveat, such as “Well, there are no guarantees in life, but….”
The problem, of course, is that your hedged answer will be used against you....
Jeff Domansky's insight:
Brad Phillips offers a valuable tip for media spokespeople.
Scoop.it!
Every sports reporter likes to be the first to break the news about a big trade. But sometimes, they report it before the players have even been notified.
The trade deadline is one of the busiest days of the season in hockey (or any sport) for management as they try and better their team for either a playoff run or the future. Players are on edge because they don’t know if they’ll be on the ice skating one moment and get pulled off the next to be informed that they’ve been dealt.
Reporters are so connected to their smartphones that it has literally become a race to see who can tweet the information first. Who can write the better story about how BLANK player will fit in with the team or how this deal helps the future seems to have become secondary. The media are too fixated on tweeting the news first, as reporters want to be the one sourced in all the articles as “BLANK reporter (@BlankReporter) tweeted the news first.”...
Jeff Domansky's insight:
Media clamoring to get news first as opposed to getting it right with the proliferation of social media create big PR challenges.
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The last time you watched a major event on television—a presidential debate, the Academy Awards, the Super Bowl—did you have your smartphone within reaching distance?...
That has dramatic implications for anyone who will ever be interviewed on television, since viewers will inevitably share some of the quotes from your interview on their social networks. Knowing that in advance offers you a tremendous advantage. It allows you to plan your “tweet-worthy” quotes before your interview, giving you a lot of control over what the audience ends up sharing. On the flip side, it also means you’ll squander that opportunity if you speak in long sentences without natural break points....
Jeff Domansky's insight:
Thinking "social" can have positive payback in social media coverage from your media interviews.
Scoop.it!
If you are being interviewed by an aggressive reporter -- you need to stand your ground and not be railroaded. That requirement becomes even more important when you are not just an interviewee -- but you are holding a press conference. It is your event -- your turf....
[The challenge of trying to take back control of a news conference from an aggressive reporter. ~ Jeff]
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Many chefs have found themselves on the wrong side of a restaurant critic’s pen. But I’ve never seen a review more scathing than this one.
Many chefs have found themselves on the wrong side of a restaurant critic’s pen. But I’ve never seen a review more scathing than the one that appeared in today’s The New York Times.
What to do?
[Mr Media Training - Brad Phillips - offers several options and a fun poll on how to manage this reputation onslaught ~ Jeff]
Scoop.it!
6 TV Tips for Daily Caller’s Matthew Boyle...
The Daily Caller‘s investigative reporter Matt Boyle appeared on Fox News Tuesday to discuss his bombshell report on the Obama Administration killing pensions of non-union autoworkers to save pensions of union workers. Should have been a simple hit.
Matt, we love you here at FishbowlDC, but you need a little media advice and we’re here to help.
1. The hair. Dude, never go on TV looking like you have a giant, hairy tarantula sleeping on your head. Combs don’t hurt and mousse doesn’t cause cancer. 2. Drop the “ahs.” I tried adding them up but my calculator only has 15 characters....
[It gets better/worse - JD]
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As a former TV producer, I’ve had many potential guests who dismissed pre-interviews as a waste of their time. That's a big, big mistake.
Those who aced them tended to get booked more often simply because they were better guests; I knew they would take the segment seriously and give thoughtful, interesting answers on the air.
Here are five things you can learn from guests who gave good pre-interviews...
[Excellent media training tips from Brad Phillips - JD]
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Stop me if you've heard this one. A pit bull, a piranha, a weasel and a skunk walk into a bar.
The piranha leans over to the pit bull and asks: “So, how long have you been in PR”?
As a blogger and a former PR agency CEO, I really appreciate the challenges of media pitching and blogger relations. But if any of my former staff ever pitched me like several recent “pros” they’d be out the door really fast.
Here are six media and blogger pitching tips to help you get better results...
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A couple weeks ago, a potential client and asked if I'd be interested in leading a training session for the corporate communications team around digital PR with a mix of presentations and hands-on sessions.
...But, then I got to thinking–what would an all-day workshop around digital PR include? What would the topics be? What areas would I choose to focus on?
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Mitt Romney's new spokesperson deleted 800 offensive tweets he sent prior to his new job. Is that a good idea, or a bad-looking cover up?
Hillary Clinton looks old. Rachel Maddow looks like a boy. Callista Gingrich looks like her hair snaps on. Old ladies look awful in backless dresses.
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What you say in your interviews and speeches is incredibly important, but how you say it can make all the difference.
When you listen to many of the most successful television and radio personalities, pay attention to how they alter their tempo or speak a little louder or softer when they want to emphasize a point. That change in their voice or pacing draws you in, signaling that what they just said—or what they are about to say—is something important you’ll want to remember....
Jeff Domansky's insight:
Good lesson from media trainer and speaking coach Brad Phillips.
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...A survey conducted by the Pew Internet and American Life Project last July found that more than half of all television viewers use their phones ”for engagement, diversion, or interaction with other people while watching TV” at least once per month.
That has dramatic implications for anyone who will ever be interviewed on television, since viewers will inevitably share some of the quotes from your interview on their social networks....
Jeff Domansky's insight:
Super Bowl ahead... get your tweetable quotes ready says media trainer Brad Phillips.
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Is it okay for PR professionals to sit in on interviews, or is their presence a nuisance that gets in the way? Here's what reporters had to say.
A PR professional once shared a memorable anecdote with me. She had arranged for one of her colleagues, a content matter expert, to speak with a reporter from The Washington Post. On the day of the interview, the two of them huddled in an office and called the reporter.
They chose not to tell the reporter that the PR professional was on the line. At some point during the interview, the reporter picked up that someone else was in the room—and he exploded: “Who else is on the line? My interview is supposed to be with [NAME]. Get that other person out of the room!”
I thought of that story recently when a Sports Illustrated writer named Richard Deitsch sent his followers the following tweet....
Jeff Domansky's insight:
Great question and discussion by Brad Phillips. My sense is "it depends."
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As the next installment in my series on message planning and delivery, I’d like to focus on preparing for media and analyst interviews – a critical component to generating brand awareness for your organization (or clients) and taking your message to the masses, one journalist at a time. Here are the steps I recommend you take in preparation for media interviews, in order to consistently deliver your key messages to the influencers that reach your target audiences....
Jeff Domansky's insight:
Jeremy Porter covers media training basics nicely...
Lsantiargarin's curator insight,
January 3, 2013 2:53 AM
I definitely recommend this for those into Marketing. It's a very good Insight and Guide !!
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Many of the executives we work with are terrified of social media.
They've either experienced the dark side of it personally or heard horror stories from their industry peers: tales of vicious comments on an influential blogger's website, incorrect and damaging rumors on Twitter, or an embarrassing, secretly filmed video uploaded onto YouTube.
Those potential hazards are real. But executives tend to focus disproportionately on the downsides of social media and not nearly enough on the potential upsides. Their focus on the risks leads them to adopt a head-in-the-sand strategy of neglecting social media, which rarely works in the long term.
Social media offer today's communicators a tremendous advantage over their predecessors....
Make 2013 a social media win. Follow these 6 practices to turn your Twitter account into a marketing machine....
Jeff Domansky's insight:
Brad Phillips, a.k.a. Mr. Media Training, offers sound advice and six social media best practices.
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In crisis communications, the best practice is to notify the families of any dead people before confirming their names to the media. But is that practice becoming outdated?
...It’s not just news organizations that have traditionally honored the “wait until families are notified” rule. Imagine you’re a plant manager and that an industrial accident just claimed the lives of three of your workers. Even if you know the names of the employees, crisis communications best practices advise you to notify the families before releasing the names to help spare them the additional agony of learning about the death of their loved one through a television report.
[Brad Phillips writes about the challenge of always-on social media ~ Jeff]
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Given that Americans are so used to seeing rather extraordinary sex scandals, are they less likely to be shocked by ordinary acts of marital infidelity?
...So all of that got me thinking: Given that Americans are so used to seeing rather extraordinary sex scandals on their televisions, are they less likely to be shocked by ordinary acts of marital infidelity?
[Is there a new media training playbook coming for infidelity in the future?]
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The executive editor of an influential technology news site recently replied to my email about a client's breakthrough new technology. He tried it, had Web connectivity issues, and quickly declared:
[Good piece on media relations, quote approval and more - JD]
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The author of this piece became an Internet sensation after an embarrassing video hit the Web. In this piece, he explains what happened and what he learned.
The Internet is forever.
[A must-view. If you ever were one of thousands who saw the original viral YouTube clip, you'll know why this media training moment was so valuable and so cringe-worthy. To the credit of the PR "pro", he explains himself and acknowledges the bad behavior. I guarantee you will also cringe at the video and be very grateful it didn't happen to you. - JD]
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George Holliday's video of the Rodney King beating in 1991 largely ushered in the era of citizen journalism.
...Today, we’re well aware that anyone with a camera can suddenly become a journalist. It’s common to see citizen journalists provide the first bloody pictures of national revolution, broadcast the first images from a school shooting, or conduct an ambush interview with a politician.
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It's fun to tell reporters they're jerks. But not wise.
Bryce Harper is showing great skill in his rookie season playing for the Washington Nationals. But he needs some practice in fouling off dumb questions from the media....
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Is your bigwig hiding under the desk in fear of that media sit-down? Here’s how to beef up the prep document—and help get out your message.
Congratulations! You’ve landed your exec an interview with that big-shot reporter. Now what?
The journalist probably has no idea how much preparation is going on at your end, but your scramble to write a briefing document has just begun.
Gather everything from talking points to links to the reporter’s latest work. If you pried some likely questions out of the reporter, be sure to supply the concordant answers....
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Great media interview tips from Brad Phillips. check out his superb new book "The Media Training Bible" as well.