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Scoop.it!
The Return on Investment (ROI) of social media marketing can be difficult to pin down. Results can’t be guaranteed, and there is no way of knowing how your audience will react to the things you share online. While ROI proves that your marketing efforts are successful, it will only do so if you’re tracking and measuring the right things, and have ruled out other influencing factors. Here are five ways to troubleshoot your social campaign’s ROI and measure your results more accurately: 
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Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer. Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system. For example, Google’s Hummingbird algorithm restructure from last year enables it to better understand the meaning behind search queries as well as the semantics behind content. So what should you focus on if you want to produce content that search engines will recognise as high quality? Here are five key factors that we have identified....
Jeff Domansky's insight:
If you're a blogger or social marketer, this is essential reading. These 5 tips will help you understand how Google ranks content and what you need to do to get better ranking for your content. 10/10
Gerard Downey's curator insight,
November 29, 2014 4:09 PM
#local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ www.dgdmarketing.com/blog/ 
Marilyn Moran's curator insight,
December 1, 2014 8:16 PM
Good points and tips here on producing quality content that will make the search engines happy.
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There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. A study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company. Sound effective? Not by a long shot. While not every CEO needs to be a marketing expert, it’s imperative that CEOs have a clear understanding of marketing’s role within their business and how to measure its effectiveness. I recently polled my network of CEOs to find out their top marketing questions....
Jeff Domansky's insight:
Big challenge! Why don't CEOs always understand what marketers are doing? Probably because they can never be sure whether or not marketing activities relate directly to their bottom line.
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The truth is that, unless you set objectives and keep track of your blog’s analytics, you can’t really answer this question. Are you growing on a monthly basis? Are you producing interesting content? Are you leveraging SEO? All these questions can be answered by a simple look at your analytics dashboard.I want to share 11 of the analytics metrics I use to track my blog to guide my growth and measure success....
Jeff Domansky's insight:
Really good advice to help you get a handle on what's working on your blog.
Audrey Meyer's curator insight,
November 20, 2014 3:57 AM
Les 11 KPI pour mesurer le succès d'un blog. 
Dean Ryan G. Martin's curator insight,
November 20, 2014 5:38 AM
Blogging isn't enough. After hours of research, writing and editing, tracking your metrics needs to be a part of your routine. These metrics will tell you if your recent post needs: more text or visual contents, needs more call-to-actions, or needs more research.
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Is your seat belt on? Here are 33 more (plus an extra 1) marketing facts. (Did you miss the previous two stat-laced articles?) - 8% of Internet users account for 85% of online display ad clicks. - In 2013, 62% of emails were opened on a mobile device. Mobile is important. - Brands that create an average of 15 blog posts per month, receive 1,200 new leads per month. - 69% of content marketers feel a lack of time is their greatest challenge....
Jeff Domansky's insight:
These stats will both surprise and inform you. Good read for marketers.
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![SEO Ranking Factors For 2014 [REPORT] | Sean Clark | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/Y15dm1efO_RsbexN1T3NETl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Search Engine Optimisation is a constantly expanding and ever-changing field which can seem like a bit of a minefield if you don’t know where to start. As a business owner it’s vital that you and your team understand the importance SEO plays to your online presence, and how best to stay ahead of the game. Here is an overview of the white paper recently published by Searchmetrics - The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S. Don’t be put off by the technical jargon in the title. This report is vital reading if you want to understand what differentiates high-ranking sites, and increase organic visits to your own site. It could be used as a basis for your SEO strategy and to help understand if you are doing the right things....
Jeff Domansky's insight:
I can't recommend this report by Sean Clark highly enough. It is essential reading for content marketing, PR and social marketing pros. Highly recommended 10/10
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Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content. For the most part, though, social media is not the last or only touch for consumers on the path to purchase. According to Convertro’s figures, 87% of interactions with social content were a middle touch, while just over one interaction in 10 was either the last or only touchpoint. Still, some social venues are more geared toward conversion than others. YouTube stood out in Convertro and AOL’s research as the most likely social media property by far to turn a prospect immediately into a customer—likely because video content like that hosted on YouTube can provide 100% of the information an online shopper needs to make a purchase decision. The distance between a social touchpoint and a conversion also depended on the type of product being purchased. The research found that more impulsive purchases—such as subscriptions to services like Birchbox or Dollar Shave Club, personal care items and local services—were more likely to appear as social ads and lead immediately to a conversion, as the last or only touchpoint on a consumer’s journey....
Jeff Domansky's insight:
This research study provides really valuable insight on content marketing, how social media channels convert and which channels convert best. Recommended reading. 9/10
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Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of us are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. By understanding where you stand, you can better optimize content, gauge your authority on specific topics (as well as the authority of your contributors if you have them), track your successes and improve overall content performance. Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools....
Jeff Domansky's insight:
These seven tools will give you a variety of ways to analyze your content. Worth checking out. 9/10
Jeff Domansky's curator insight,
August 20, 2014 5:37 PM
These social media tools will help you measure your social marketing ROI. 
Jodi Brown's curator insight,
August 21, 2014 8:51 AM
Some good resources here about measuring content performance.
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In the world of content, too many marketers burden themselves with the “more is better” mentality. Create as much content as possible and that’s how the world (and Google) will find you. On the other hand, what if you could create better content, more often? In order to help guide you, here are 8 different ways to use Google Analytics to help you not only ask the right questions, but also navigate through the various reports to find the answers. For the most part, these are in order of easiest to hardest as far as GA-savviness....
Jeff Domansky's insight:
These are excellent tips to help you measure your social media and social marketing success. Recommended reading 9/10.
Jakarta Web Developer's curator insight,
August 14, 2014 11:01 AM
8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing 
Miami Marketing Tools's curator insight,
August 14, 2014 4:50 PM
Very interesting article about how to use Google analytics to meassure how well your online content is doing.
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A discussion about social media and its use in sales and marketing often leads to a discussion about return on investment—the elusive ROI. The fact that incorporating social media into sales and marketing can generate return on investment has been and continues to be proven. Just search “social media ROI” or “proof that social media marketing works” and you will have plenty of proof. That’s not the problem. The problem is the question about ROI is still being asked, and it’s because many people are still unclear about how to measure ROI and not about whether they can prove it can be measured. That confusion is why the following five questions are so important when it comes to understanding where to start, what to focus on, and what meaningful social media ROI looks like. Many organizations start in the wrong place or focus on the wrong metrics. Hopefully the following will prove helpful....
Jeff Domansky's insight:
Before your CEO asks, have the answers to these five critical questions about social media ROI.
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Regardless of the social media network you have chosen to use to market your business, one thing is certain. Without a way to accurately track and follow key success indicators, your efforts are in vain. Below are four social media metrics that every business must track and measure....
Jeff Domansky's insight:
Rebekah Radice shares the four most important business social media measurements you should be watching out for.
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When it comes to content marketing, your Chief Marketing Officer wants to see real, metrics-driven results. From storytelling to generating thought leadership, facilitating customer engagement and moving prospects through your sales funnel, it’s imperative that you develop a solid analytics strategy to navigate your content marketing maze and measure success. Be sure to pinpoint areas of low engagement so you can make improvements, but also look beyond the numbers to fully understand why performance may be weak. When thinking about virality, look at who made it go viral in the first place and understanding the quality of your audience and those who are reading and sharing your content.Word of mouth is powerful. When people value your services, they are more inclined to make their perspectives known....
Jeff Domansky's insight:
Are you measuring what matters in content marketing? This post had some very valuable tips on how, where and why to measure results that matter in your business and in the executive suite.
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Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses. In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board....
Jeff Domansky's insight:
Need help convincing your boss or senior management about the value of social media? These 28 stats will help you.
Lee Werrell's curator insight,
August 12, 2013 6:06 AM
The Jury is in! Time British business took notice and started using Social media properly to gain more and better targeted business. COntact me on 0800 689 9689 to discuss |
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In part 1, we discussed why businesses need better social analytics. Search marketing was transformed a decade ago by Google Analytics because it gave companies better insights to prove and improve the value of their investment in search ads. Now, businesses need the same for social.Here are the seven social insights that every business needs...
Jeff Domansky's insight:
The right analytics can help your business thrive online and in social media.
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Twitter’s Analytics tool has never been super forthcoming about all it can do. From its lackluster announcement of a stellar feature to non-obvious ways of getting at your data, it’s a goldmine without a map. As you start looking at the year’s marketing data, you might logically say, hey, can we analyze how we did on Twitter? From the default Analytics interface, the answer might appear to be no. Luckily, there’s a trick to get the answer you need. First, log into Twitter Analytics by going to ads.twitter.com or analytics.twitter.com, depending on what your account is set up for (if you don’t see anything in one, try the other). Next, go to the Tweet Activity section....
Jeff Domansky's insight:
Christopher Penn shares a valuable tip to help you analyze your Twitter feed for one year
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Today market research firm Forrester published a report for brands titled “Social Relationship Strategies That Work.” So: What works? Not Facebook or Twitter. The crux of the research suggests that brands are wasting their time, effort, and money on Facebook and Twitter to diminishing returns. A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Engagement is even more measly: A mere 0.07% of followers actually interact with those posts....
Jeff Domansky's insight:
Wow! WTH. Stop making Facebook the center of your relationship marketing efforts, says Nate Elliott, VP and principal analyst at Forrester.
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The evidence for social media as a viable means of marketing is overwhelming, even for businesses traditionally unaffiliated with social media marketing. But many companies, even major marketing and advertising agencies, use objective numbers like Facebook likes or Twitter followers to measure a campaign’s health or success. It’s tempting to use objective measures like these because they’re verifiable, quantitative, and logical, but the true significance of likes and followers to the success of a social marketing campaign is greatly overestimated....
Jeff Domansky's insight:
What's your measure when it comes to social media or content marketing? Here's what you should be looking at.
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Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. If you’d like to be more actionable with your analytics, start with the “so what?” question. For example, clickthroughs and blog views are nice to have, but do they impact revenue? When you frame your decisions through the “so what?” question, you’re beginning to dig deeper into analytics. Here are five ways to make the most out of your marketing analytics....
Jeff Domansky's insight:
Here's an excellent look at social media metrics and how to measure what matters most.
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When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. ... So while the volume of brand-related content being created — across platforms, by both brands and consumers — has skyrocketed, the volume of content actually being seen has plummeted because of three irreversible trends. • Feed Frenzy: There are 7x as many users on social media than there were five years ago. Each of those brands and individuals is creating and sharing more content than ever before, and (thanks to content marketing) we’re also talking more about brands. But brands aren’t just competing with each other — they’re going up against everything from wedding photos to breaking news to (viral-optimized) cat videos....
Jeff Domansky's insight:
There's some important insight here for social marketers who must now figure out how to respond to a drastic drop off in organic SEO on the big social media channels. Recommended reading 9/10
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The single biggest challenge both communications professionals and the business leaders they answer to have to overcome is understanding business metrics. There are generally two kinds: Those related to revenue and those related to intangibles. When you’re measuring revenue, you can calculate return on investment (ROI). When you’re not measuring revenue, you can’t. Yet both communications professionals and their managers somehow still think it’s okay to hold us to ROI standards for any and all business objectives.The manifestation of this conflict reared its confusing head last week in an article by Jonathan Rick that made its way to CMO.com. The piece appeared to be about measuring ROI in communications. Unfortunately, none of the metrics he discussed had anything to do with revenue....
Jeff Domansky's insight:
Jason Falls explains that not all business objectives can be measured in terms of ROI. And that’s … okay. Just don't call it ROI if there ain't money attached.
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Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers. But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them. According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....
Jeff Domansky's insight:
Clearly, a curation strategy and the right curation tool (like Scoop.it) are key to solving this barrier to better sales results.
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From
digiday
Social media measurement is growing up. After years of telling agencies that “likes” and “followers” would revolutionize advertising, social media is now being measured by metrics such as brand lift, purchase intent, click-through and sales. If those sound familiar, they should: They’re how most brand marketing is measured. Shifting emphasis away from increasing a brand’s number of Facebook likes is largely due to brands’ experiencing decreased organic reach on the platform, said Matt Britton, MRY’s CEO. If a brand like Coca-Cola has 86 million followers but can’t reliably reach any of them, does it really have any followers at all?...
Jeff Domansky's insight:
Digiday takes a good look at trends in the world of social media measurement.
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Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge. Measuring rank in Google Universal Search results (those that include photos, videos, etc.) is also seen as increasingly necessary by SEO professionals (57% say it is more important in 2014), as is measuring presence and rank in Google Carousel results (72% view as more important). Less than half (46%) of respondents say finding anomalies in keyword rank is more important this year than last, perhaps reflecting the search engines' changing emphasis on keywords as a ranking factor....
Jeff Domansky's insight:
Lots of insight into SEO trends.
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To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising. Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases. Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below....
Jeff Domansky's insight:
Great addition to any marketer's metrics toolobox.
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Social media ROI is a messy business. How do you bring some order to it? There’s no getting away from it. The higher up the sales funnel, the harder and messier it is to make decisions on measuring ROI. Social media is, like any channel (if you choose to view it as one) not perfect to measure, though far from hard to get a good handle on it, and to compare channels with channels using techniques like Google’s Multichannel funnels or social reports. It’s the scale of choices that become complex. It’s much easier to post rationalise and retrospectively connect the dots, but not easy to plan for it – otherwise why is ‘viral’ still so remarkable in social media – and why we don’t see the experts doing amazing campaigns repeatedly. It’s always been a challenge, attributing the value of visitors through multiple channels, social media has made that more complex. Certainly when compared to lower down the funnel the touchpoints are more measured and explicit, visitor-to-goal completion is relatively simple to monitor and quantify.IAB suggests 3:1 return on social media investment... The research revealed that, four out of five consumers said they would be more inclined to buy a brand more often in the future after being exposed to a brand’s social media presence, while 83% of consumers exposed to social media would trial a brand’s product. ...
Jeff Domansky's insight:
This is a really excellent post that looks at the best way to measure ROI on social media, why a new model may be more helpful and some tips on how to measure more effectively.
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Lily Bradic shares five simple ways to sort out your social media campaign ROI and measure results more effectively.