Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What consumers want from B2B and B2C brands on Twitter

What consumers want from B2B and B2C brands on Twitter | Public Relations & Social Marketing Insight | Scoop.it
From www.polarisprinc.com - August 12, 2013 8:29 AM

A recent study from Exact Target reveals some surprising stats on what consumers expect from B2B and B2C brands on Twitter.


A mere 13% of Canadians consider themselves Twitter followers, according to a new study released by Exact Target called “Subscribers, Fans and Followers: The Digital North.” The study defines a “follower” as a person with a Twitter account who follows at least one company or brand.


Conducted in March 2013, the study explored how Canadians behave online with a focus on email, Facebook and Twitter. It reveals a number of interesting findings including: When and how Canadians use email, Facebook and Twitter. How consumers are motivated in the three channels. What Canadian marketers should do to communicate more effectively...

Jeff Domansky's insight:

Valuable social marketing and content marketing research.

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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - July 22, 2013 9:37 AM

Here are some of the most interesting digital marketing stats we've seen this week.Stats include a decline in PC sales, Q2 paid search data, Facebook mobile stats, mobile traffic, PPC budgets and ecommerce in Australia.

Jeff Domansky's insight:

Stats galore for marketers. What's a galore anyways? LOL.

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Brandon Olander's curator insight, July 22, 2013 12:33 PM

77% of online display ads are never seen. 26% of businesses stated that they do not have an employee dedicated to analysing web data. More revelent statistics about our digital markets in the article.
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Spend a penny: A quarter of Britons now do their online shopping on the TOILET

Spend a penny: A quarter of Britons now do their online shopping on the TOILET | Public Relations & Social Marketing Insight | Scoop.it
From www.dailymail.co.uk - July 18, 2013 9:04 AM

Study finds Brits are shunning books in favour of using gadgets while on the toilet. Almost half of us regularly use phones, tablets and eReaders on the loo with a quarter of us spending this time shopping online.Brits are shunning books, magazines and newspapers in favour of using their gadgets while on the toilet. A study has found that 41 per cent of Britons admit to regularly using their phones, tablets and eReaders when sat on the loo. And 26 per cent spend this time shopping online....

Jeff Domansky's insight:

Well, inquiring minds seem to want to know this important kind of research LOL.

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Andy Birkitt's curator insight, July 18, 2013 10:59 AM

Lol whatever next
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Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Ad Age Mobile

Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Ad Age Mobile | Public Relations & Social Marketing Insight | Scoop.it
From m.adage.com - May 15, 2013 1:58 AM

...Among other things, baby-boomer marketers need to accept the fact that millennials have not inherited their parents' love for the "touch" of paper. They do not naturally go gaga over double-page spreads of either editorial or advertising in magazines. They do not feel compelled to seek their fashion and beauty direction from the magazines that served as bibles for older generations. Nor do millennials feel the need to park themselves in front of a TV at the time appointed for their favorite show, or even to watch TV on a TV at all. Millennials spend a huge amount of their lives online: on smartphones (59%), on tablets (35%) and on their laptops (70%). As of 2011, 91% of millennials are regular internet users, according to Forrester Research....

Jeff Domansky's insight:

Okay Boomer marketers. Listen up. Milllennials are different. Here's why that matters.

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You’re doing it wrong! Businesses not meeting customers on their own turf online

You’re doing it wrong! Businesses not meeting customers on their own turf online | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingmag.com.au - April 9, 2013 3:04 AM

...Businesses are using social media, but consumers don’t seem to be taking much notice, a new study by customer experience strategy, design and research company Fifth Quadrant has found, with businesses blamed for not being where the customer is.

 

The report titled ‘Emerging Consumer Channels: Social Media, Web Chat and Smartphone Apps’ has found that more than two-thirds of businesses were using some form of social media to communicate with customers, but only one third of those customers using the channel returned over the past three months. The issue seems to lie in which sites are popular with consumers versus which sites businesses are predominantly using, suggests the report....

Jeff Domansky's insight:

Sobering research study for marketers of all kinds...

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Social Networking Sites | Pew Internet & American Life Project

Social Networking Sites | Pew Internet & American Life Project | Public Relations & Social Marketing Insight | Scoop.it
From pewinternet.org - August 6, 2013 8:41 AM

As of May 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012. When we first started asking about social networking sites in February 2005, just 8% of online adults said they used social networking sites.In addition to asking about general usage of social networking sites in our current survey, we included a stand-alone question about Twitter and found that 18% of online adults are now Twitter users. This is roughly double the 8% of online adults who used Twitter in November 2010, the first time we asked about Twitter as a stand-alone platform.


Today, social networking site use is a major activity for internet users from a wide range of demographic groups. Younger adults are especially avid adopters, but social networking continues to grow in popularity for older adults as well. Six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older....

Jeff Domansky's insight:

Here's a look inside the relentless growth of social media usage among adults. A variety of interesting trends for older and younger adult users will be of special interest to marketing and content marketing pros.

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Mindy M Walker's curator insight, August 7, 2013 2:38 PM

New must-read from Pew Internet & American Life Project.
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40% of consumers admit social sway impacts purchases

40% of consumers admit social sway impacts purchases | Public Relations & Social Marketing Insight | Scoop.it
From www.brafton.com - July 18, 2013 4:51 PM

...A survey conducted by Toluna and Adroit Digital revealed that consumers are influenced by social media recommendations. In total, 40 percent admitted their decisions are swayed by the reports they read on social sites, with 7 percent saying they are highly influential.


Shared social content might spark prospects’ interest, but it’s only the first step. Marketers must assume internet users are going to research products and services before converting. The survey confirms this idea, showing that around one-third of consumers buy after visiting one website, but 22 percent go to two domains and 17 percent navigate to a third before making up their minds. Content marketing gives companies a way to ensure effective messages are present at every stop along the way....

Jeff Domansky's insight:

Proof-positive that social media and content marketing have a strong impact on consumer purchase decisions.

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Google Is Learning How Smartphones Impact In-Store Shopping

Google Is Learning How Smartphones Impact In-Store Shopping | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcolabs.com - June 4, 2013 1:43 AM

...Smartphones allow us to answer our own product questions about options, specs and, of course, price while we’re out shopping. And Google is trying to figure out what that means for marketing and purchase decisions. Seventy-nine percent of smartphone owners are what Google calls “smartphone shoppers,” meaning that they use their smartphones at least once a month in stores. That’s a lot of people.

 

If there are 130 million smartphone users in the U.S., then about 111 million Americans use their smartphones to prepare for shopping or to look things up while there. It’s not surprising that Google wants to get in all those heads and see what’s going on. There’s money there!... The most surprising finding was probably that people who consistently use their smartphones as part of their shopping spend 25% more than people who only use their smartphones for shopping occasionally....

Jeff Domansky's insight:

Some surprising results from this consumer research study. Valuable to know that frequent smartphone "shoppers" spend 25% more than average but the trick is to find the ways to reach and convert these uber-shoppers.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Eight Silly Data Things Marketing People Believe That Get Them Fired. | Public Relations & Social Marketing Insight | Scoop.it
From www.kaushik.net - April 29, 2013 11:30 AM

From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes....

 

I'll expand my purview a little bit in this post, from just looking at silly metrics to also looking at silly data "things." My hope is to use these eight examples to illustrate to you how, if you are spending 30% of your time with data, you can use crazy cool data strategies/metrics to ensure many, many promotions.

 

Eight data things that marketing people believe that get them fired….

1. Real-time data is life changing.

2. All you need to do is fix the bounce rate.

3. Number of Likes represents social awesomeness.

4. # 1 Search Results Ranking = SEO Success.

5. REDUCE MY CPC! REDUCE MY CPC NOW!!

6. Page views. Give me more page views, more and more and more!

7. Impressions. Go, get me some impressions stat!

8. Intent beats demographics and psychographics. Always....

Jeff Domansky's insight:

Really valuable explanation of eight common metrics that marketing people often get wrong. Nicely explained in depth.

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What Five Experts have to Say About Measuring Social Media | SEOmoz

What Five Experts have to Say About Measuring Social Media | SEOmoz | Public Relations & Social Marketing Insight | Scoop.it
From www.seomoz.org - January 16, 2013 10:22 PM

...On the one hand, stakeholders need to know what they are getting out of social media, but on the other, we can’t allow either the analysts or the critics to mislead our clients, because at the very least, it makes everyone’s job harder and doesn’t move marketing forward. This is something I call bromarketing – a variation of the broscience that is popular in the weight lifting space.

Bring in the experts!

BlitzLocal CEO Dennis Yu, genius marketer Ian Lurie, EdgeRank expert Chad Wittman, Social Nerdia founder & Sprinklr director and strategist Esteban Contreras, and awesome marketing podcast host and consultant Bob Knorpp were kind enough to help me look at measuring and valuing social media based on their experience and knowledge....

Jeff Domansky's insight:

Great insight into how you can reliably measure social media from this panel of experts....

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