Public Relations & Social Marketing Insight

There are no secrets on the internet. Every Google search and click generates a data trail. How do you know which data really matters to gauging the success of your inbound marketing campaign?x

10 Marketing Metrics That Matter

Put on your nerd hat and join us for a quick overview of the marketing metrics that you should be measuring regularly:...

Our research aims to help marketers in the U.K. set realistic benchmarks and focus on issues where there is progress to be made. For example, sales and marketing are developing closer and closer relationships, and the data strongly indicates that businesses that align these two departments outperform those that don’t by a significant margin.

We discovered a whole lot of fascinating data on the state of inbound marketing in the U.K., which you can access in full by downloading the report. Impatient for nine of our most remarkable discoveries for the report? Check out the SlideShare below....

You can't just put a piece of content up on your website and hope that people will find it -- you've got to actively promote it to your audience. But that's where lots of us get stuck.  

What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? 

At INBOUND 2014, I went over the following 43 ways to promote marketing content. This list is meant to be a jumping-off point. Don’t feel like you need to use all the list items every time you create something, or that you can't do things that aren't on this list. ...

Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives.

Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives. This year, the report spans the globe, with more than 3500 respondents and topics ranging from planning and budgeting for inbound marketing to execution and analysis. Challenges and priorities for this group have changed significantly over the past five years, but one thing remains constant: Those who practice inbound are still passionate about growing their businesses through the inbound methodology.

Where are we now? We’re moving in some new directions to leverage data and merge disciplines. Let’s take a look at some of these trends....

One of the best features of Twitter that is relatively unknown to most users is their Lead Generation cards. Your tweet, see live example, will have a button and when another Twitter user clicks the button, their email address is sent to your application (which happens to be a Google spreadsheet in this case).

Whether you are a small website owner or an event organizer, you can use these Lead Generation cards to easily collect email addresses from Twitter users who may be interested in your product. For instance, Twitter users can subscribe to your email newsletter with a click without leaving the Twitter website. Event organizers can use Twitter’s Lead Generation Cards to capture email addresses of people who may be interested in attending an upcoming event....

Before we dive into what the audience said, I’ll share my perspective. I believe content marketing is a subset of inbound marketing, but like the Arc Reactor to Iron Man, there is no inbound without content. Content is inbound’s lifeblood. What I think, of course, doesn’t matter at all.

Ultimately, it comes down to what marketers think. And it turns out, we all think a lot alike.

Front-office (marketing, sales, services) professionals generally agree that content marketing is a subset of inbound marketing. Marketers are particularly united in this definition....

You’re probably aware of HubSpot’s presence on social media. Whether you follow our  Twitter account, like us on Facebook, or are even in our Inbound Marketers LinkedIn group, you know that we take social media very seriously.

For us, social media isn’t a fad. It isn’t a practice you do only if you have time. It’s one of our main channels for lead generation and is essential to each and every stage of the inbound methodology. As part of HubSpot’s social media team, I am writing to share with you some exclusive glimpses into our social media strategy....

Whether you are new to content marketing sphere or an old expert, it's always good to keep up on what the top industry pros are saying.

Here's an infographic created by referralcandy filled with 24 juicy tips and trends, every marketer needs to know.

A key trend and tip:

Interesting content is one of the top 3 reasons people follow a brand on social media site, while 7 in 10 consumers prefer getting to know a company via articles than ads....

The best marketers I know are curious.

They're curious about the latest social media update. They're curious about finding solutions to the biggest problems their customers face. And they're curious about how they're performing -- especially in comparison to their peers.

If you consider yourself a curious marketer, we've got a treat for you. Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing, HubSpot's most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. If you haven't downloaded the report yet, you should -- it'll give you a whole lot more analysis and insight into the minds of other marketers. ...

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.

The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.

With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.

If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....

... It’s so easy to forget where we were 11 months ago as a company. Inbound marketing with HubSpot has completely transformed the way we do business and how we create new customer relationships.

In fact, this exercise of reporting has been good for me, because I quickly forget how things used to be. The results, reports, and data are awfully compelling....