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Marketer Jay Baer may have said it best with this tidbit: Content is fire, social media is gasoline.
It's simply not enough to create epic content anymore. You have to get that content in front of people, be seen and entice social signals through sharing and conversation.
And it's pretty hard to do that without some pretty spectacular tools.
We've got seven for you to check out today - some you may have heard of and others you may not have. Either way, they're worth using to cut on the time it takes to deliver on a stellar content marketing strategy in 2016....
However, I thought I’d create this post to get you a solid start. I’ve put together a list of 11 points that your content should meet if you want it to be effective.
It doesn’t matter if your content is text, audio, or video—most of these points will still apply.
It also doesn’t matter what the content will be used for.
Great content is necessary not only for your blog and any guest posts you make but also for other channels such as social media.
Finally, before we get started, I know that checklists aren’t really fun, but they’re effective and efficient.
Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media?Don’t worry.In this post, I’ll share social media tools that automate your marketing and save you hours every week....
Writing high quality content is just not good enough.First, you need to be writing the right kind of content. Then, you need to optimize it,promote it, and analyze its performance.
While this may seem like a lot of work, there are many tools that can make your life a whole lot easier.
That’s why we’ve put together this comprehensive list of content marketing tools that will help you become an allstar content marketer. ...
Are you buzzing with BuzzSumo?
I don’t know what that means, but what I do know is that BuzzSumo is a very valuable tool to have in your social media toolbox.
In this article, we talk about buzzing with BuzzSumo… eh actually no! We talk about the super features it has as a tool. So hang on in there and enjoy the ride. You’ll be glad you did!...
Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? In a landscape where many organizations are increasingly focused on pumping out volume, companies that stand out are those that refuse to pile on.
Rather than task their audience with consumption, and consumption alone, innovative companies are using interactive content to earn the attention of their audience and increase engagement. To give you a better idea of what we're talking about, we've pulled together a list of seven easy-to-use tools for creating more dynamic content....
Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source)
78% of CMOs believe custom content is the future of marketing. (Source)
Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source)
If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time....
Social content creation is definitely not an easy job! You need to know how and what to write in order to have engaging content that attracts visitors and makes people talk about your site, blog or page. Any company that wants to promote its brand using social media (successfully) knows that simply posting information on a blog or Twitter account won’t solve anything. Your online content needs to be dynamic and creative in order to reach its main target: the client.
As the person in charge with creating engaging content, your life is pretty busy. In order to make your job a little bit easier, we compiled a list of top 10 tools that can help you create amazing content....
Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.
In the current media landscape, marketing decisions must be based and validated by data. But this data can be used for more than just informing future decision making. Utilizing social media marketing data in your content marketing efforts can provide a fresh and creative twist to online advertising.
Check out these five content hacks to make the most out of social media data.
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Step back for a moment and consider something more important than any surface level change...
I’m talking about your offer. Your lead magnet. The thing people are actually giving you their email address for.
What exactly is a lead magnet? A lead magnet is the bait you give your leads in order to get them to convert on your form. It can as simple as an article converted into a PDF, or as extensive as an ebook, industry report or whitepaper....
Since last year, the distribution landscape has changed considerably. One company on the old list went out of business. A few have lost a lot of their relevance. And Facebook has gotten much stronger, continuing on its path to world domination, one suggested post at a time.
Clearly, not all distribution platforms are created equally. Social networks each have certain types of people drawn to their respective news feeds—think of lunchroom cliques from high school. For marketers, it’s crucial that precious ad dollars are spent wisely on the clique that’s most likely to respond to your work. There needs to be clear objects for any distribution initiative so marketers can pair smart content with the right platform, and as a result, the right audience.
As you think about how to make your content more effective, here’s our updated breakdown of the most important distribution platforms in 2015....
When we do posts like this it’s always interesting to discover the top tools that most of the pros are using, because if they’re using them they must be good…right!
It’s clear that Buzzsumo is a firm favorite, with Buffer and SEMRush a close 2nd and 3rd.But what’s your favorite tool? Have your say in our poll at the end of this post....
I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”
There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods.
So I’ve gone about trying to figure them all out.
Check out my DIY tips below for putting together each of these strategies.
Content marketing is nothing without good promotion. There are a lot of people out there, furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else.
Unfortunately, it doesn’t work that way. Promotion was important before content marketing became hip, and it'll be important long after we move on to the next big growth strategy, waiting to be used by those that truly want to succeed, by those that truly want more business.
In order to maximize your content marketing performance, here are some tools that will help you promote your content....
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.
Yet, many don’t have the time to investigate which tools will help them the most. To help you thrive in this era of smart content, we share information about seven useful tools that can help you create more effective content and cut down on the time it takes to create it....
In this post, we’ll break down more than 50 different sources and tools for visual content. We’ll cover the following (click on any section to be taken to that area directly)....
A recent study by ContentPlus shows that 70% of consumers prefer getting to know a company through articles as opposed to through ads. Indeed, with the growing importance of content in attracting new customers and engaging existing ones, content marketing has become an area of focus for many businesses’ marketing efforts.
However, it might be difficult to navigate through the dozens of content marketing tools to find the right one for your needs. In this article, I examine the entire content marketing lifecycle from content planning, content creation, content publishing, content promotion, to content analytics, as well as identifying a representative sample of ten tools that could facilitate each step of the process.....
Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients.
But how do you know which ones are worth the investment?
Trying new tools for the short free trail week is more often than not confusing and time-consuming. It's like trying to buy the best wine. Does anyone actually know how to read the label? Plus, a sample of wine at the store could taste completely different with the food you have planned. Not to mention, who has time to try every single one to find the wines (I mean, tools) they like best.
Lucky for you, I'm a tool connoisseur.
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Here are seven valuable social marketing tools you can use.