Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why the TV industry won't go the way of newspapers and the music business

Why the TV industry won't go the way of newspapers and the music business | Public Relations & Social Marketing Insight | Scoop.it
Do a growing number of “cord-cutters” and “cord-nevers” mean the TV business is about to be battered like other traditional industries? Media investor Terry Kawaja doesn’t think so.
Jeff Domansky's insight:

Will TV suffer the same fate as newspapers and the music industry? Kajawa says no because traditional TV and digital TV are intertwined and interdependent. But he warns to keep an eye on the venture capital firms and giant companies like Google, Apple, Intel and Microsoft who are joining a party with big money.

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Rabbit TV tops 1m subs | Advanced Television

Rabbit TV, the latest entry into the Internet TV device market, has quickly reached over one million units sold only 18 weeks after its launch in the US, further demonstrating a growing consumer acceptance for Internet-based entertainment viewing.


FreeCast, the company behind the online television and movie network servicing Rabbit TV subscribers, has amassed what it claims the largest virtual content library and guide of freely available entertainment over the web. FreeCast also offers Rabbit TV subscribers a vast selection of newly released box-office hits, the latest cable episodes/series, live events, sports, and premium channels on a pay-per-view basis. The company is pursuing a true ‘a la carte’ select-and-pay offering for price-conscious consumers....

Jeff Domansky's insight:

After just 18 weeks, new entry surprises with ore than 1 million subscribers. 

Linda Allen's curator insight, August 9, 2013 9:08 AM

Comparable to Hulu?

Jeff Domansky's comment, August 10, 2013 3:02 PM
Not sure how this compares to other TV tools, but the trend is clear. Social TV is taking over.
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Victorious in Blackout, CBS Proving Skeptics of Broadcast Business Wrong

Victorious in Blackout, CBS Proving Skeptics of Broadcast Business Wrong | Public Relations & Social Marketing Insight | Scoop.it

CBS Corp., which last week won higher programming fees from Time Warner Cable after a very public fight, is helping to prove wrong predictions that the broadcast TV business would tank in the near future.


CEO Leslie Moonves has led broadcasters toward an economic model more like the cable industry's, drawing subscription as well as advertising revenue. Large audiences for "NCIS," "The Big Bang Theory," and National Football League games have given CBS the clout, like ESPN and Fox News, to demand higher fees from pay-TV services such as Time Warner Cable -- while allowing the company to sell digital rights to new distributors such as Amazon .


"People wrongly believed they were dinosaurs," said Brian Wieser, an analyst at Pivotal Research Group who recommends buying CBS stock. "Many had argued the death of television for a very long time. And sentiment around it reflected that. This medium isn't dying, it's thriving."...

Jeff Domansky's insight:

TV survival guide: CBS Corp. is helping to prove wrong predictions that the broadcast tv business was in fast decline.

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Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study

Show's over for TV: Adults set to spend more time using digital media than watching television by end of year, claims study | Public Relations & Social Marketing Insight | Scoop.it

The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study.


People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....

Jeff Domansky's insight:

Social has arrived... 

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