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If your business has a web presence then you have the potential to benefit from Pinterest, whether you are active on the site or not. This means you have the potential to make money from leads and sales.
But there are many lost opportunities on Pinterest – opportunities that often businesses are completely unaware of, yet can be easily fixed. In this post we look at 5 reasons you might be wasting good opportunities to make money from Pinterest....
... Do you want to dominate on Pinterest? This Pinterest resource book is for you. It covers the best Pinterest tips and guides around — for beginners and pros alike. Each chapter contains import ant links to hand-picked blog posts that will improve your pinning skills and teach you how to get more traffic with this social network. This book will be an ongoing project. It will continue to get better as more links get added, so bookmark this page and check back often! Are you ready to get more pins, likes, and followers on Pinterest? Let’s get started!...
According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there. How Pinterest Works Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales. If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest...
The rapid growth of Pinterest was one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half of 2013. What was originally a platform used by women is now expanding across wider demographics, and some businesses are even using the network in rather creative ways. If your small business or nonprofit is not yet using Pinterest, now is a good time to take a look at how it might fit into your overall digital communications plan. Remember, anyone can just pin their products to Pinterest. That’s boring. Look beyond the obvious and find more creative ways of drawing people in and encouraging growth and repinning activity. With that in mind, here are 5 ways that small businesses can use Pinterest more effectively....
Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies. "Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. "This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see."...
Everyone loves the new visual bookmarking site Pinterest which grew by a staggering 400% in 2012 to nearly 40 million users. But how can you take advantage of the insane virality of this social network?
Retailers, take heed. This new trend in content marketing could make a big difference for your business. If you spend any time on Pinterest, you’ll quickly become aware that color boards are the hottest trend. If you spend any time on Pinterest, you’ll quickly become aware that color boards are the hottest trend. In my experience they do well on Facebook, too! A recent Saint Patrick’s Day Wedding Inspiration board that we posted on www.greenbrideguide.com got 173 likes and 15 shares within hours of posting. Our color board on Chevron Wedding Details got 172 likes and 15 shares. In general, our color board posts are outperforming our single image posts by a factor of 10x or more!...
Do you lie in bed at night dreaming of getting a link from some high-profile blog like ProBlogger that would send you thousands of visitors and give your blog the exposure you need to take it to the next level?
I’d rather have Pinterest. Don’t get me wrong: I’d love to have Darren share a link with his audience to one of my photography marketing posts. However, the reality is that you’ll get far more traffic, exposure, and income from Pinterest, regardless of your niche.
I believe that blogs in any niche, not just DIY crafty blogs, are missing out on huge amounts of traffic and exposure if they are ignoring Pinterest. If you want to see your blog grow in leaps and bounds in 2013, you’ve got to pay attention to Pinterest....
While its popularity has evened out over the last few months, Pinterest is still carrying a lot of the momentum it gathered at the beginning of the year. Considering that it drives more referral traffic thanGoogle+, LinkedIn and YouTube combined and had 23 million unique visitors to the site in August, its ability to direct more traffic to your site has rightly gotten businesses and brands interested in the service. On top of that, the introduction of business pages makes it obvious that Pinterest wants them to get involved. There’s a process to everything though and like all things, you will have to put the time and effort into it before you start seeing results. Here we will focus on the ways you can improve the content you’re posting, how you can use Pinterest to direct traffic to your site and ways you can optimise it for SEO purposes....
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With 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined.
It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. We’ve curated some of the brightest ideas on how you can develop a Pinterest for business presence to be reckoned with....
Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Here's how they did it.... According to Better Homes and Gardens digital editorial manager Kaelin Zawilinski, BHG started growing their Pinterest audience early on when a few team members received beta Pinterest accounts. Employees from both the print and digital side of the magazine formed an internal group that led the charge to get BHG on Pinterest. “We knew it was a good fit for the brand,” said Zawilinski. As the digital editorial manager, Zawilinski believes BHG’s brand is always evolving and focused on growing among people and age ranges. “It’s all about creating the place where she [the reader] lives. It’s about the home and family she creates there,” said Zawilinksi, “It’s not only her mom’s magazine anymore, it’s her magazine.” ...“It all comes down to our content,” said Zawilinski, “It’s the type of content that really works well on Pinterest, it’s all very pin-able.”...
We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my article about how many boards should we have on Pinterest where I comment that Dan has just 38 boards (I wonder if that is a coincidence that he has been married for 38 years) that versus many accounts I see with well over 100 Pinterest boards. Dan recently participated in a Google Plus Hangout with PinLeague and this is a recap of some of his ideas and perspectives about Pinterest as a super user with over 1.5 million followers. Yes I know you usually expect me to share tips about content marketing and social media for business, but I think you will find the ideas Dan shares provides an interesting insight into what a Pinterest super user thinks. Dan started to see his Pinterest boards grow at a fast rate in 2012, building from a few thousand followers to over a million followers....
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.... In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards....
... According to a study by SimplyMeasured, 69 of the world’s top 100 brands now have Pinterest accounts, and Pinterest is still driving more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube. For right now, Pinterest doesn’t seem to be going anywhere, and the stats for marketers are still very encouraging. One in five Pinterest users have purchased something they’ve seen on the site, and when they do buy, they spend around $80 per purchase — twice that of Facebook buyers. And now, Pinterest is shaking things up — there have been some very interesting changes to the service in the last few months. Let’s take a look at some of these recent additions and modifications, and what they mean for content marketers....
Marketers have a new tool available to them with the release of Pinterest’s Analytics Tool for Businesses. Late last year, Pinterest began rolling out new business tools for companies using the social media platform, and Pinterest Analytics is the next logical step to help marketers use the medium successfully. Many brands and companies have taken to Pinterest to promote products and share content. Rather than tell customers about your product, Pinterest makes it possible to show what you have to offer. And the online scrapbooking site allows your customers to share your content that they find interesting as well. This is where the new Analytics feature comes in. Now you can track, in any given period, what content your customers are engaging with the most. What content resonates with your audience? What is driving traffic to your website? The new tool offers several useful pieces of information for business users to track. Here’s an overview of the new tool and its unique features...
... Now this wildly pinned post from ecokaren—which received over 490,000 pageviews and was pinned more than 129,000 times—is about … how to wash a washing machine. Woah, did you read that right? 129,000 pins and 490,000 pageviews? Yup. You read that correctly. And the post is about washing a washing machine? Yup. Again, you read that correctly. I was shocked too when this old post started receiving crazy traffic without my trying, never mind that it was from a newly un-shrinkwrapped social media site called Pinterest. One person’s pin of the post was repinned over 1400 times and has more than 300 likes. I should buy her a drink! Or maybe send her my homemade laundry detergent....
Pinterest is really popping. It has quickly become one of the fastest growing social networks. According to a recent Pew study, 15% of American internet users are on now Pinterest—just barely trailing Twitter at 16%.
In 2012, Pinterest was the big story in social media marketing. In 2013, it will be huge in search marketing, too.
With 104 million visits in March 2012, Pinterest became the third most-trafficked social media site, moving ahead of LinkedIn (86 million), and trailing only Facebook (7 billion) and Twitter (182 million). With so many visitors and so much potential for sharing content and expanding your reach, Pinterest offers plenty of ways to build your brand's online visibility and boost your search engine optimization (SEO). Here are 15 easy opportunities to take advantage of...
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Smart tips on getting sales from Pinrerest.