Public Relations & Social Marketing Insight

Do you want to create social media videos for your business?

Is your lack of video creation skills holding you back?

The right apps make it easy to produce social videos by yourself in minutes.

In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos....

Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts?

Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. The power of video as highly engaging content is the reason why most Social Media platforms are implementing new video products: video ads on Facebook,animated gifs on Twitter, the launch of Hyperlapse for Instagram, etc…

However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. Users pay more attention to content that is unusual and unique. Posting another video is not enough. It needs to be different from what others are doing.

In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass....

This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool. 

Lumen 5 is an AI-powered video creation platform that turns blog posts into engaging videos. Using the tool is easy, intuitive and surprisingly fast. After producing a few Lumen 5 videos, I expect you could create one in as little as 10 minutes from existing content like a blog post. You can see my original blog post here http://bit.ly/LaoTzu8 to compare it with the video produced so effortlessly.

The creative and marketing possibilities are very intriguing and so far Lumen 5 is free although it may offer more features for a price in the future. For now, it's an interesting tool to explore.

Businesses, bloggers, trainers, authors and really anyone can use it to produce social content to drive audience engagement online. Great thing is you can focus on your message, visuals and creativity without having to touch the technology. 

You can get more info and demos for the app at www.lumen5.com.

Ever felt the urge to launch a YouTube channel, only to find that the results don’t quite pass muster? Astonished by the high production values of the other shows, and concerned how you will manage to find your own audience, lost in the shadows of the established, big budget sites?

Now is the time to put those doubts aside.

Whether you want to make reaction videos or one of the other popular YouTube video types, if you don’t have the best tools, there’s a good chance that your efforts will be overlooked.

The problem is you don’t have a 4K video camera, professional microphone, or Adobe Premier. You don’t have a studio, a Chroma green/blue screen, or the time to put into editing a video together.

But as of now, you don’t need any of these things. The future is here – and it’s called Showbox....