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Now more than ever, it is crucial for businesses to ensure that they are leaving the right impression on their target audience. It doesn’t matter if your business is established or a start-up, people do business with people, and they want to know who you are. What message does your current personal branding convey? In order to build a positive and professional personal brand, you’ll need to put more effort into ensuring that everything you do on social media will only serve to make your brand stronger....
I’ve been blogging for almost 4 years now and the one big regret I have is that I didn’t focus on building my list earlier. It wasn’t that I didn’t have an email list. I did. But it was really small and while I didn’t discourage signups, I certainly didn’t encourage them. And I didn’t have a good capture technique. Obviously, I learned my lesson and focused on building my list. But I was definitely behind on all the momentum I could have had. Lesson learned! So, if you have wanted to grow your email list, I want to make sure you have the resources to do so. I’m going to share with you my best tips for ways to use social media to grow your email list....
Are you looking for the newest social media tips and techniques? Want to know how the experts are staying ahead of the social media marketing curve? We asked top social media pros to share their favorite tips for getting the most out of social media. In this article you’ll discover 25 ways to improve your marketing and save time....
We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt.
I’ve spent a lot of time thinking about this landscape over the last year or so. I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: 1. Newly (re-)accelerated change in social networks 2. Less “social”, more “media” 3. Decline of community management (in some areas) 4. The (actual) year of mobile 5. Ubiquity of rich media...
Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking?
Yes, there is a reasonable length for every type of content available and it is wise to follow them in order for you to attract as many readers as possible.
The lengths vary from social media networks to target audience. Facebook has no character limit yet the best content length for it is just around 40 characters while Twitter which has the famous 140 limit character has an optimal content length of up to 100 characters only.
The purpose of content is to be able to promote your business or brand in all available channels across social media without spending a lot of money for promoting your business. Knowing the criteria or limitations when making content saves you time, money and effort.
The sheer amount of “essential” social media tools out there is astounding. The lists of social media tools you can’t live without have expanded from 10 to 30 to the hundreds, making my eyes glaze over. How do you know which tools are truly great and which ones are superfluous? I’ve cultivated a few questions I find myself asking over and over when looking into social media tools, and which ones answer the call with gusto.
Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media—more engagement, period—seeks out strategies that work.
And what works with a platform of 11 million followers tends to work for platforms with 100, too.
Social media is a moving ocean of posts, images, tools, ideas, and content that flows at a fast pace. You can find success by building your own social media strategy and keeping it fluid by checking and rechecking what’s working.
I’ve had the chance to check and recheck dozens of different social media strategies in managing a social media platform of 11 million. How do I do everything that I do? And what do I do, specifically? Well, I’d love to share the details with you!...
Paying for social media followers is so 2009. Today, it’s all about quality over quantity. While that sounds obvious, there is a lot of work that goes into achieving this goal.
So what are the steps your brand can use to head down that yellow brick road of social media success?We have broken it down a nice outline for you:...
Do you want to improve your social media marketing? Are you curious about what works for large companies? The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing.
In this article I’ll share 26 tips, an A-Z guide, from brands doing an excellent job of social media marketing and getting results to match.
This infographic from Mainstreethost highlights 10 surprising social media marketing stats that every marketer should know about.
Some key stats are: - On Twitter, your biggest advocates have fewer than 500 followers. - 10 to 11 PM is the best time for retweets. - Engagement rate on Facebook is higher on Friday. - Photo posts get the most likes and comments on Facebook pages. - Pinterest, Twitter and Facebook are the kings of referral traffic. - Tuesday is the best day for sharing Technology related Pins on Pinterest.
There's more in the full visual. Take a look.
Are Social Media strategies part of your overall marketing plan? These recent facts show how many opportunities there are right now.
Just when you thought you couldn’t be blown away by another Social Media statistic, along come the latest facts that are even more incredible. Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. You’re building a digital asset that grows year over year.
Social Media is how we communicate now. As a marketer for your business (or for yourself as a sales professional), this list of 12 mind-bending Social Media facts (with strategies on how to leverage them) should help you find your way...
Talking about yourself is hard. Doing it in 160 characters or less is even harderharder.
... It has to set you apart, but still reflect approachability. Make you look accomplished, but not braggy. Appear professional, with just a touch of the personal. Bonus points for a bit of humor thrown in, because hey, social media is fun!
All that in just a few sentences? No wonder The New York Times called the Twitter bio “a postmodern art form.”
In this post, we’ll go over the universal principles of a great social media bio – regardless of the network. We’ll also take a look at the big social media networks – Twitter, Facebook, LinkedIn and Google+ – and discover how to make the most of the bio space provided by each...
We all love quick actionable tips and thought provoking posts. Here's a list of the Top 10, Top 10 Lists in Digital & Marketing. Enjoy!
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It’s time we talked about how you’re using social media. That’s right, this is an intervention.
We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social ads. Your results. We’re concerned.
We bring up these concerns out of love for you and modern marketing. You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. Adapt to a mobile first, video obsessed audience. Adapt to new tactics that take advantage of new tools. Adapt how we measure success and what we’re trying to achieve.
This isn’t a matter of making tweaks, we need to start over.
In a platform world, publishers face tough decisions on where to place their resources. In August, The Economist faced this head on and axed its ailing Pinterest and Tumblr accounts while ramping up its commitment to LinkedIn.
The publisher had been experimenting on Pinterest for the past six months. But even with a social media team that had grown from two to 10 people, The Economist couldn’t make it click. “From day one, it was a struggle,” said Denise Law, community editor at The Economist. “We found it difficult to articulate what our raison d’être for Pinterest was. It’s not the place to share serious content; it’s more where people go to share ideas.”
For Pinterest, The Economist was posting pieces from 1843, its culture and lifestyle magazine, then called Intelligent Life. Articles from travel blog Gulliver’s Travels were also going there, as well as pieces from its archives and links to items from The Economist Store. But it was gaining no traction. When it cut the account, it had 5,000 followers. “Not enough to move the needle,” said Law, adding that its Tumblr account shared the same fate. Earlier this year, The Economist also culled a number of its Twitter accounts.here's
The Economist’s approach to social media is, according to the publisher, to promote quality over quantity. It’s taken that mission to LinkedIn, which it uses for brand awareness rather than to drive traffic. By tweaking its approach to publish a broader spectrum of content, The Economist saw its LinkedIn follower count grow from half a million last year to 2.4 million, and it continues to grow at a rate of 25,000 followers a week, according to Law....
As an author in the digital age, Twitter is probably a part of your online platform. It’s a great way to foster relationships with readers, connect with other authors, and build your personal brand. But there are some common mistakes even the most successful authors make on Twitter....
.Are you struggling to connect with your customers on social networks?
Do you know where they hang out online?
To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.
In this article you’ll discover how to connect with your target audience on social media....
“A hotel should be on Instagram, but a bank doesn’t necessarily need to be. How should a company decide which social media sites it can benefit from, and which are a waste of time?
Figuring out which social media networks deserve your brand's time and energy can be tough, especially since it seems like a new network arrives every month. There are many options, and social media accounts are often started without much forethought to who will run them or what a brand wants to say. Most importantly, you need to ensure you're reaching the best audience for your brand and using resources wisely.”
Here's an infographic from Salesforce delineating which social media sites should your business be on....
I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”
There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods.
So I’ve gone about trying to figure them all out.
Check out my DIY tips below for putting together each of these strategies.
Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.
I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....
According to Invesp, social commerce is expected to grow and will represent 5 percent of online retail revenue this year, resulting in an estimated $14 billion in sales by the end of 2015. Given those numbers, it’s no surprise that many large retailers are making significant investments in social media marketing, to offer millions of potential customers a seamless, flexible and more personalized shopping experience.
While these large businesses may have significant budgets to spend on social commerce and marketing, smaller-size companies too can leverage the new social trends to drive increased revenue. Consider these five strategies to boost sales in 2015...
Social media strategy is the deployment and development of modern strategic plans for social media. A Social media strategy incorporates these new ways of communication where media is not only broadcast but also shared, commented, opined edited or modified by the public at large.
A winning social media strategy is all about working smarter, not harder. Unless you are an enterprise level company, all you need to truly rock your social media is 30 minutes a day. With automation tools like Pardot to take care of many of the time-consuming and repetitive tasks, all that you need is a well defined daily plan and some self discipline....
Do you want to get more business through social media?
Are you looking for new ways to generate leads?
As marketers and business owners, you’re constantly looking for potential customers.
In this article you’ll find 16 resources to help you generate leads with social media ...
Something as simple as a share or a comment can help get your client’s message in front of more people.
These aren’t creative ideas; these are very basic (yet important) tactics tied to PR that can help your client. It’s a way to show clients you are proactive and interested in their success and have the initiative to increase their visibility on all levels.
What if you handle your own PR? It’s a reminder of some easy things you can be doing to expand your own visibility....
The team at Tent Social created this infographic that shows the heights and widths of all those images you need to make your social media channels look fantastic.
Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. Optimizing your visual space online is key to achieving maximum exposure for your name and your brand, and helps build your fan base.
It can be difficult to keep up with all the social media image dimensions for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, andYouTube. They seem to change on a regular basis, and often it’s not clear where to look for the correct sizes for cover images, profile pictures, and other graphic elements....
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Your social media presence is a representation of your personal branding & how you are perceived online. Here’s six ways to enhance your personal brand.