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Scoop.it!
...In one minute, email users send 204 million messages, Amazon makes about $83,000 in online sales and Apple users download 48,000 apps. On the social front, Facebook users share 2.46 million pieces of content, 277,000 tweets are tweeted and Tinder users swipe left or right 416,667 times. We've never seen a small town quite like that. The folks at Domo have created an infographic detailing a chunk of the incredible amount of data the Internet generates each minute....
Jeff Domansky's insight:
A lot can happen in 60 seconds. This infographic shows how much data we transfer online in a minute's time. 
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Understand which social media brands your audience is attached to and dependent on - then be creative with how you can help reinforce their identity. Discovering that Twitter didn’t even make the top five social media brands that people are most attached to was one of the most intriguing things from a new study released last week by UTA Brand Studio on which social media brands users are most attached and dependent on with Facebook coming out on the top. Instagram, YouTube, Pinterest and Reddit followed. According to the UTA Brand Studio:Brand dependence measures how strong of a connection people have to a brand (brand- self connection) as well as how easy their thoughts and feelings about a brand come to mind (prominence)...
Jeff Domansky's insight:
Very interesting research about brands on social media including some surprises.
Gas caroline's curator insight,
March 13, 2014 9:33 AM
L'attachement des consommateurs pour les marques des medias sociaux. Mieux comprendre son consommateur pour mieux communiquer.
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Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively. “The number of digital devices and platforms available to today’s consumers has exploded in recent years. As a result, today’s consumer is more connected than ever, with more access to and deeper engagement with content and brands,” stated a Nielsen blog post today on its Digital Consumer report....
Jeff Domansky's insight:
More screens, more time online and more marketing opportunities ahead from this most recent Nielsen digital consumer report.
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What do you do when you have a problem with a brand’s product or service?You go online, right? You’re not alone. Close to six in ten (57 percent) of customers search for a solution online before taking any further action, and they’re increasingly reaching for a brand’s social media outposts. Almost half of social media users (47 percent) have received customer care on a channel such as Twitter or Facebook, and 37 percent now prefer customer service through social media rather than by telephone. But brands still have work to do. While 80 percent of Twitter users expect a response to a consumer service enquiry within a day, just 40 percent of tweets to the 25 largest online retailers are answered within 24 hours, and many are ignored altogether....
Jeff Domansky's insight:
More challenges ahead for businesses hoping to deliver "social service" online. Consumer expectations for instant service online are growing exponentially. Not many businesses will be able to deliver consistently and then the online fireworks will start.
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For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings. Research found four out of five consumers would be more inclined to buy a brand more often in the future after being exposed to its social media presence, while 83% of consumers exposed to social media said they would trial a brand’s product. The study of the social media activity of Heinz, Kettle and Twinings over an eight-week period found there was a 22%, 17% and 19% uplift in sentiment respectively when a consumer was exposed to the brands’ social media presence....
Jeff Domansky's insight:
More research (UK) that validates the impact of social media on marketing and branding.
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Who knew? Happiness levels captured by Tweets rise logarithmically with distance from our average location, say computer scientists studying Twitter sentiment. Happiness levels captured by Tweets rise logarithmically with distance from our average location, say computer scientists studying Twitter sentiment.... The way sociologists and anthropologists study modern society has changed dramatically in recent years. One of the major advances has been the ability to study human behavior by mining the massive databases from technologies such as mobile phones and social media, such as Twitter. These technologies provide a fire hose of near real-time data about people's ideas, location and even their feelings. That's enabled entirely new insight into the way society behaves. Today, Morgan Frank and colleagues at the University of Vermont take this work a step further by analyzing how the sentiments people express over Twitter change as they move further afield....
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...If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the medium and are floundering with their social media marketing and content strategies. Here's the way a large number of social media professionals today go about justifying their programs, along with some recent data that may (and should) scare the hell out of you if you work in social media marketing...
Jeff Domansky's insight:
This is must-reading for social marketing, social media and PR professionals. It will shatter some of your assumptions about social marketing. Highly recommended. 9/10
wanderingsalsero's curator insight,
April 6, 2014 6:30 AM
All I can say is that I never really did get 'on' this bandwagon in the sense of trying to milk it for money. I've always thought that most of what I saw/see on FB and Twitter is extremely silly bullshit Who has time for such stuff is hard for me to image...especially nowadays with the economy in the tank.
I've always thought that any kind of content should have some real value to the reader whether they're your customer or not. And furthermore that it should be just as much a type of self expression as anything else.
People will make a decision about whether or not they want to 'like' or 'follow' you based on the perception they get of you as a person...or, in the case of companies, by their impression on what the companies really stands for and what they 'do' (and how it benefits people).
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There are enough restaurants in New York City for one person to eat out every night for 54 years and never visit the same place twice. If WalMart employees were an army, it would have the second largest military in the world. Do these facts help your of social media strategy? Most likely not. You probably now know not to anger WalMart employees, and just booked a flight to New York City....
Jeff Domansky's insight:
Here's a great collection of social media stats that will really get you thinking.
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If you want to know the future of technology and its impact on society study how younger generations interact with one another today. With the sting of a face palm, you’ll experience a sheer rush of humility as you realize that everything you thought you knew about tech is simply nascent compared to the sophistication of digital natives. No matter how connected you are or how many followers or friends you have online, there’s a sense of artistry mashed together with counter intuitive behavior that just works. My advice to you is to study it.right.now. Don’t try to make sense oft it? Don’t question it. Don’t try to make it fit into your world. Simply try to understand it. Doing so opens the door to meaningful insights. And, this allows you to make decisions about the future without letting your predispositions or assumptions lead you in fallacious directions. To help Pew Research Center published a new study that examines teens’ social media privacy management and overall behavior. Why is it important? Well, for starters, social and mobile for teens (akadigital natives) is simply a way of life....
Jeff Domansky's insight:
Lots of interesting social media insight from Brian Solis like this 16-yr old: "Facebook just really seems to have more drama.”
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The show's over for TV: Adults set to spend more time using digital media than watching television by end of this year, claims study. People will soon be spending more time using their smartphones and tablets for surfing the web, checking social networks and playing games than they do watching television, new research has found.The average adult will use a mobile device for five hours a day compared to just four and half hours watching television.A US marketing company has claimed the tipping point when digital devices surpass the popularity of TV will come later this year....
Jeff Domansky's insight:
Social has arrived...
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With so many individuals and companies competing for attention on social media, it can seem nearly impossible to make your voice heard above the crowd. However, compelling social media content is a quick way to earn attention and brand loyalty. So what can you do to take your social media strategy from “blah” to viral? Here are some tips...
Jeff Domansky's insight:
Here's how to make your social media more memorable and effective.
Done4USocialMedia's curator insight,
May 21, 2013 3:06 AM
Great tips on making your Social Media more memorable.
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...Businesses are using social media, but consumers don’t seem to be taking much notice, a new study by customer experience strategy, design and research company Fifth Quadrant has found, with businesses blamed for not being where the customer is.
The report titled ‘Emerging Consumer Channels: Social Media, Web Chat and Smartphone Apps’ has found that more than two-thirds of businesses were using some form of social media to communicate with customers, but only one third of those customers using the channel returned over the past three months. The issue seems to lie in which sites are popular with consumers versus which sites businesses are predominantly using, suggests the report....
Jeff Domansky's insight:
Sobering research study for marketers of all kinds...
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Interesting info here. I read something similar on CNN.
The quantum of information that is being exchanged on the internet is absolutely mind-boggling! I wonder how much information the individual human mind can process. Soon, even the human mind will have to concede defeat with respect to its ability to process all this information. Does it mark the end of one era and the start of another?
So what does this mean for an affiliate marketer? Do you realize just how much potential for exposure this represents? Look at all the events transpiring in 'a moment's time'.....awesome, isn't it?
This is also an excellent example showing how very important it is to build a targeted list for your particular niche of choice (or several areas if you are so inclined). Each area must be treated as a unique entity to allow proper attention.
Affiliate marketing is a vast 'realm'; with tools such as those found on my website http://affiliatemarkethelp.com, you can make sure you are doing your utmost to claim and cultivate your "stakehold'.
Strive For Success!