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Scooped by
Jeff Domansky
July 31, 2016 3:44 AM
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Transforming bricks-and-mortar shopping is a high-stakes endeavor for retailers given Americans still do over 90% of our shopping in physical stores. In fact, one of the latest trends in retail is the launch of physical stores by online e-commerce companies, including Amazon, Warby Parker, and Birchbox. Dozens of startups have taken on the challenge of helping retailers bridge the gap between digital and physical commerce through features ranging from shelf-stocking robots, to augmented reality displays, to Wi-Fi based beacons that collect data on shopper behavior. Using CB Insights data, we identified startups enhancing the in-store experience with digital tools. The startups in our list have racked up partnerships with many big name brands — including Maybelline, Lancome, Kiehl’s, Cabela’s, Foot Locker, Home Depot, Express — and department stores, from Lord & Taylor to Target....
Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices.
A bad user experience or a lack of infrastructure can derail even the most ambitious beacon program, which is why executives from some of the industry’s top firms are now focusing so heavily on client education. By offering guidance during the setup process, technology providers are hoping to help retailers overcome common challenges and launch more successful beacon programs.
Here are the top six most common reasons why beacon programs fail, as seen through the eyes of experts working in the industry....
Via Douglas G Hall
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Scooped by
Jeff Domansky
January 4, 2015 2:10 AM
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Before you’re going to (re)design your eCommerce store – either by starting from scratch or using an online shop builder – it’s crucial to take a look at other successful eCommerce designs that got their audience engaged through interactive user interfaces, eye-catching visuals, and good usability.
To help you make your upcoming eCommerce project outstanding, here I’m going to analyze 10 amazing eCommerce websites that I believe are worth seeing. May be, not all of them are perfect for you, but I’m sure you’ll learn a thing or two from each of them. Also, check this article for more Shopify reviews. Let’s go through them one by one!...
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Scooped by
Jeff Domansky
October 10, 2014 4:02 AM
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More than one out of every three (35 percent) shoppers today use mobile devices as part of their purchasing process, a 10 percent hike from 2012, according to new results from a shopper behavior study. Much of the change comes from sharp increases from three demographic groups: Hispanics, Asian-Americans and the rather wide age range of 15-49.
To be fair, the new stats from the 2-year study by the Integer Group and M/A/R/C Research explore any role a mobile device would play, including research (price comparisons, searching for products) both instore and offline.
That’s certainly legitimate when exploring the total impact of mobile devices on shoppers, but using an Android at home to verify the exact address of the nearest Home Depot is a far cry from using Apple Pay to make a purchase.The study does make it clear, though, that mobile use of almost every kind is increasing. Not surprising, but worthy of note....
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Scooped by
Jeff Domansky
December 7, 2015 10:57 AM
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" A surprising group of retailers are dominating social media conversations and engagement so far this holiday season, led by Nordstrom, Macy’s and Sephora, according to Shareablee Social Scorecard. Kohl’s came in at a much more distant fourth place, followed by Amazon.
The rankings, which are based on combined analysis of total actions —shares, comments, retweets, and reblogs — on Instagram, Facebook, Twitter and You Tube, show an overall 26% increase in engagement and 170% jump in actions this year. This is despite a sharp decrease in posts featuring Black Friday deals, which fell 32% on Facebook and 27% on Twitter.
"What really stood out to us this year is the rise of the specialty store, and not so much the mass marketers,” says Shareablee's founder and CEO, Tania Yuki. “I was expecting to see Walmart and Target ranked much higher, and instead we saw exceptional strength in brands like Nordstrom, Sephora, Barney’s and Neiman Marcus.”...
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Scooped by
Jeff Domansky
July 6, 2015 11:11 AM
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Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.
Buy buttons have been around since the early days of the Web, of course, notably with Amazon’s “One-Click Ordering,” where people set up a button that runs their credit card and ships whatever they have bought to a designated address.
But these new buy buttons allow technology companies to act as middlemen between mobile shoppers and retailers — eliminating aggravating typing on a phone’s touch screen and extending one-click ordering to thousands of small retailers....
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Scooped by
Jeff Domansky
November 23, 2014 2:01 AM
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Before deciding to read this topic, ask yourself first – What are the things you wished was there in your last visit to a shopping site?
Should there have been more scope for interaction? Should there have been a price comparison facility? Did the web design communicate what it promised to sell? Would you purchase more if they offer seasonal discounts / free delivery next time?
Being 'user friendly', is the focal point of all e commerce sites. A design that is user focused, generates more conversions. So, if you were given the opportunity to make some improvements to the last visited shopping website, what would you have added or changed?
This post will bring to you a set of five best shopping site names, which try to maintain the key marketing principles, together with a beautiful web design....
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Scooped by
Jeff Domansky
November 14, 2013 9:05 AM
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Email is losing its power as a marketing tool for online retailers, according to senior-level executives at Gilt Groupe and Rent The Runway.
Fewer consumers are opening promotional emails, especially since Gmail added a new setting in August that automatically archives promotional messages into a tab separate from users' inboxes, executives said.
"I think everyone would probably agree that email, even before the shift with Gmail, was becoming a less and less powerful channel," Jennifer Fleiss, cofounder and president of Rent The Runway, said at Business Insider's Ignition 2013 conference....
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Companies are using technologies like wearables, augmented reality, and beacons to bridge the gap between digital and physical shopping.