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Scooped by
Jeff Domansky
October 28, 2016 6:30 PM
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Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this year, according to a mobile advertising forecast released this morning by Publicis’ Zenith unit.
The report estimates that mobile’s share of global Internet usage will reach 79% by 2018, nearly doubling since 40% in 2012.
The report, the first from Zenith to focus exclusively on mobile advertising and technology trends, covers 60 countries worldwide.
In terms of individual markets, Spain (mobile = 85% of Internet) ranks No. 1, followed by Hong Kong (79%) and China (76%). Mobile’s share of U.S. Internet usage is 74%....
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Scooped by
Jeff Domansky
May 12, 2016 9:30 PM
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Dive Brief: - Kitewheel took stock of more than one billion brand and customer interactions on its platform, which revealed that marketers are in fact taking advantage of omnichannel campaigns.
- Social media led the way in interactions at 48%, while mobile apps were the fastest growing channel for interactions, and email (23%) is up 270% year-over-year.
- Even though social media accounted for the most interactions, the research also found that 70% of marketers are still using the channel for broadcast messaging rather than more tailored and targeted campaigns....
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Scooped by
Jeff Domansky
December 13, 2015 2:08 AM
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In this post i will be giving you more actionable insights from my post of yesterday where i promised to give you a two-part series of what to expect in Social Pay Per Click (PPC) and Targeting in 2016 and how you can use it to attract more customers and revenue to you business.
In case you missed the first segment, you can read it here.
Still sticking with Nativedge’s Techsuccess interview with Larry Kim, I be elaborating to insights that you should really pay close attention to if you want to gain competitive advantage in 2016 and beyond . In the interview, he cites two things namely: Rise of Mobile & Identity based targeting.
That will be the focus of this article on the need for you to pay close attention to the rise of mobile and identity based targeting. Below is an excerpt form our interview:...
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Scooped by
Jeff Domansky
February 1, 2015 4:01 PM
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Google is widely expected to soon rollout a major update to its ranking algorithm that will impact results for searches carried out on mobile devices.
This guide will take you step by step, through all of the actions necessary to become fully compliant with all of Google’s Mobile SEO and Mobile Usability requirements.
According to Stat Counter, in December 2014, mobile searches accounted for 32% of all searches made globally.
This update is therefore likely to have a major impact on most websites and on the search engine landscape....
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Scooped by
Jeff Domansky
January 3, 2015 1:33 AM
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While most marketers continue to think of mobile as a channel — one that runs somewhat parallel to its Internet presence — a new report from Forrester Research says it’s time to reverse that perspective.
“Mobile eliminates the notion of channels by blurring the distinction between the physical and digital worlds,” writes analyst Julie A. Ask. And brands like USAA, using mobile as a way to sell expanded services; Starbucks, which is continually finding new ways to streamline purchasing, or Guinness building passionate beer communities, are finding that “mobile generates new revenue, improves customer relationships and reduces costs throughout all channels.”...
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Scooped by
Jeff Domansky
January 1, 2015 12:53 AM
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2014 was a very exciting year for mobile marketers. Innovations like beacons hit the main stage; mobile payments finally received a much-needed boost; and advancements in personalisation and contextualisation had marketers rethinking their approach to mass advertising. It was a year when it was easy to get your head in the clouds, but it’s easy for all of us to get ahead of ourselves, racing to be the first to take advantage of the latest technological advancements without thoroughly thinking through the right strategy.
Below are four things I see marketers getting tripped up on in 2015:...
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Scooped by
Jeff Domansky
September 26, 2016 2:34 PM
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Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its European business before quietly ascending to global chief business officer 13 months ago. Now, for the first time in this role, he sat down with Adweek as he prepares to take the stage on Monday to address the industry at Advertising Week.
Schindler predicts his three favorite "revolutions"—mobile, video and programmatic—will be so common that by 2020 "we will actually look back and laugh that we called them revolutions."
Per Google, two-thirds of smartphone users say they turn to their devices to learn about a product or service after seeing a television commercial.
With that in mind, the 45-year-old exec and his team will unveil to the Advertising Week audience a platform that allows brands to see how YouTube ads compare to TV spots for smartphone searches. Google data will show how its YouTube videos outperform linear TV by two times. "We're the prime time for the mobile world," Schindler proclaimed....
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Scooped by
Jeff Domansky
December 18, 2015 4:04 PM
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Andreessen Horowitz partner and longtime mobile analyst Benedict Evans met with reporters in San Francisco yesterday morning to discuss the 16 mobile trends that he thinks will be the most worth watching in the New Year.
Since Evans has a long history of producing sharp analysis, we thought we’d share his observations with you.
Mobile is the New Central Ecosystem of Tech The mobile ecosystem is heading toward perhaps 10x the scale of the PC industry, says Evans, who calls the smartphone the “new sun.”…
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Scooped by
Jeff Domansky
May 5, 2015 1:40 PM
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Following years of speculation about the demise of desktop-based search, Google is officially announcing today that for the first time, more searches come from smartphones and tablets than from laptops and desktops.
Smartphones account for more than half of searches in 10 countries—including the U.S. and Japan—according to Google, which didn't release exact percentages or a full list of countries. But it is playing up mobile at its annual AdWords Performance Summit, being live-streamed this afternoon.
"The purchase funnel is officially dead," proclaimed Jerry Dischler, vp of product management at Google. "What we're seeing are these short bursts of activity that we're calling micro-moments. We see the new challenge for marketers is to be there at those moments anytime, anywhere....
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Scooped by
Jeff Domansky
January 25, 2015 9:09 AM
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Recently (in 2014) Deloitte carried out a survey which attempted to do exactly that. The survey was administered in the USA to 2,000 respondents. The findings were very interesting, particularly with regard to the obsession that people apparently have with their devices. Indeed, the survey found that: - “Nearly 40% look at their phone within a mere five minutes of waking up. - Nearly 75% check their device within 30 minutes and almost 90% of consumers report waiting no more than an hour to look at their smartphone.”
Not only that, but the US consumers were also asked how many times a day they check their phones. Almost 10% were found to do this in excess of 100 times a day, and 25% check it more than 50 times a day. Three percent of the respondents said that they check their phone more than 200 times a day. All of this shows the very important role that mobile is playing in daily lives, and the importance of companies finding ways to leverage this....
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Scooped by
Jeff Domansky
January 2, 2015 9:11 AM
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For most Internet users in the West, their first experience with the Internet was through a desktop browser running on a PC. That experience means the desktop web still sees extremely high use rates today in places where PCs dominate, like the U.S. and Western Europe.
But globally, the computing world is moving away from PCs and desktop web.Instead, the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet....
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Scooped by
Jeff Domansky
September 4, 2014 12:24 PM
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Mobile coupons are on the rise, which should come as no surprise.
This is hardly to say paper coupons are dying, though the economics would imply they should be.
A mailed coupon costs a brand or retailer 25 cents, a printed newspaper coupon costs about 5 cents and a coupon that a consumer prints at home costs a retailer pretty much nothing, based on a recent study by Juniper Research.
Only about one percent of paper coupons are redeemed, fueling the natural migration to digital.
But a coupon delivered to a mobile phone can be much more relevant than one to a PC, causing a major move to mobile coupons....
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75% of Internet use will be accessed by mobile devices in 2017 – marketers, PR and business take note..